The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
May 6, 2022 • 31min
#241: Delivering Meaningful Customer and Business Value with Preethi Madhu, CEO, Greyamp Consulting
Today we’re going to talk about going beyond the theory of agility and towards delivering meaningful customer and business value. To help me discuss this topic, I’d like to welcome Preethi Madhu, CEO, Greyamp Consulting.Learn more about your ad choices. Visit megaphone.fm/adchoices
May 3, 2022 • 28min
#240: Uniting people, processes & platforms towards a common goal with Susan Rothwell, CRO at Vericast
Today we’re going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me discuss this topic, I’d like to welcome Susan Rothwell, CRO at Vericast.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 29, 2022 • 25min
#239: Career Agility with Erik Cabral, On Air Brands
Today we’re going to talk about the importance of agility in your career and how to know when to make a big or even a little change. To help me discuss this topic, I’d like to welcome Erik Cabral, Founder & CEO of On Air BrandsLearn more about your ad choices. Visit megaphone.fm/adchoices
Apr 26, 2022 • 28min
#238: Success with Google Ads with Sean Marshall, Attribution
Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the challenges that recent changes have posed. To help me discuss this topic, I’d like to welcome Sean Marshall from Attribution.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 22, 2022 • 31min
#237: The Power of Decision Intelligence, Part 1, with Devang Pandya of TEKsystems
I’m excited to introduce a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome TEKsystems’ senior practice director, Devang Pandya.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 19, 2022 • 26min
#236: How People and Processes Relate to Technology with Sara Taheri, Prudential Financial
Organizational change of any kind requires a mix of people, processes, and technology. While the technology component is an important aspect of this mix, it is often people and processes that have the most opportunity to allow an initiative to succeed… or fail. Today we’re going to talk about the importance of ensuring you are approaching the “people and processes” component of your change initiative in the right way.To help me discuss this topic, I’d like to welcome Sara Taheri, Chief Platform Owner for the Contact Center Transformation & Robotics at Prudential Financial.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 15, 2022 • 27min
#235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk
After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. Today we’re going to talk about how leaders need to look to their customers in order to find ways to strengthen their business. Zendesk recently released its CX Trends 2022 report, which discusses key ways to improve your bottom line by putting customers first. To help me discuss this topic and the Zendesk CX Trends 2022 report, I’d like to welcome Paulette Chafe, Head of Consumer Insights & Research at Zendesk.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 12, 2022 • 40min
#234: Building Places for the Future of Work with Marian Marquez, Arlington Economic Development
While hybrid and remote work are here to stay in many roles across most industries, there is an even greater need for the creation of spaces that can incorporate what the workforce needs to both live and work. Today we’re going to talk about what it takes to build a place for the future of work. To help me discuss this topic, I’d like to welcome Marian Marquez, Director, Business Investment Group at Arlington Economic Development. First, why don’t you tell me a little about what you do at Arlington Economic Development?Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 8, 2022 • 25min
#233: Voice of the Customer and Product Roadmaps with Matt Young, User Voice
Today we’re going to talk about the role of the voice of the customer in driving product roadmaps. To help me discuss this topic, I’d like to welcome Matt Young, CEO of User Voice.Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 5, 2022 • 28min
#232: Predictive Brand Intelligence with Grant McDougall, Co-Founder & CEO, BlueOcean
Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift to a world of first-party data strategies. To help me discuss this topic, I’d like to welcome Grant McDougall, Co-Founder & CEO of BlueOcean.Learn more about your ad choices. Visit megaphone.fm/adchoices
