The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization.
Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them.
To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX