#291: Leading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic Consultants

Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change.

To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition.

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