The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Nov 12, 2021 • 26min
#191: The Exponential Enterprise with Rich Nanda, Monitor Deloitte
Today we’re going to talk about the “exponential enterprise,” and how companies can achieve and sustain growth despite continual change and disruption in all aspects of the world around us. Monitor Deloitte recently released a report entitled “An Exponential Enterprise Framework to Help Companies Double Their Valuations, Even During Continuous Disruption and Change,” and I’m joined by one of its co-authors, Rich Nanda, Principal, US Monitor Deloitte, Practice Leader Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 9, 2021 • 32min
#190: The Retail Customer Experience with Erica James, Medallia
Every industry has its unique challenges and opportunities in delivering great customer experience. Today we’re going to talk about Customer Experience and Retail. To help me discuss this topic, I’d like to welcome Erica James, Global Head of Retail Practice at Medallia. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 5, 2021 • 24min
#189: The Value of Embracing Setbacks with Mike Cirorrocco
Today we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more successful. To help me discuss this topic, I’d like to welcome Mike Ciorrocco, Chief Executive Officer at People Building, and author of ROCKET FUEL Convert Setbacks Become Unstoppable. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 2, 2021 • 27min
#188: Special Episode: Reshaping the World of Work with TEKsystems featuring Dennis Temple and Tim Pomerleau
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 29, 2021 • 33min
#187: Lean AI & Marketing with Lomit Patel, Together Labs
Today we’re going to talk about using AI with lean principles to achieve greater success in marketing. To help me discuss this topic, I’d like to welcome Lomit Patel, SVP Growth at Together Labs, and Best Selling Author of Lean AI. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 26, 2021 • 33min
#186: Brand experience and the Small Business with John D. Hanson, Accelerated Revenue
Today we’re going to talk about the small and mid-sized business and how they can successfully create great brand experiences. To help me discuss this topic, I’d like to welcome John D. Hanson, President, Consultant, and Speaker at Accelerated Revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 22, 2021 • 20min
#185: Agile software evaluation with Phil Strazulla, SelectSoftware Reviews
Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 19, 2021 • 26min
#184: Recruiting Strategy During The Great Resignation with Jared Hummel, Parqa Marketing Agency
Today we’re going to talk about how organizations can protect themselves against The Great Resignation through a smarter recruitment marketing strategy. To help me discuss this topic, I’d like to welcome Jared Hummel, President at Hummel Digital Marketing Agency. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 15, 2021 • 33min
#183: Leading by example: the role of leaders in the return to the office
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our September 14 event: Return on Creativity: Return on Leadership, featuring a panel with Shonte Eldridge, Nancy Green, and Leon Scioscia. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 12, 2021 • 30min
#182: Agile Customer Service with Daniel Rodriguez, Simplr
Today we’re going to talk about agile customer service and how organizations can be as nimble with their customer support teams as they are in other aspects of business in our cloud-based world. To help me discuss this topic, I’d like to welcome Daniel Rodriguez, Chief Marketing Officer at Simplr. Learn more about your ad choices. Visit megaphone.fm/adchoices
