The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Google can’t access every variable on the internet – and with the amount of content created every day, brands can struggle to have pages be seen by Google and generate revenue. Enter organic search marketing, a sustainable and affordable traffic and revenue source. While SEO was one of the earliest forms of digital marketing, with the rise of social media, programmatic advertising, and more, SEO sometimes gets less notice as a major marketing channel.Today we’re going to talk about organic brand visibility and how Search Engine Optimization, or SEO, is still a vital part of marketing.To help me discuss this topic, I’d like to welcome Adrien Menard, Co-Founder & CEO of Botify.com.RESOURCESBotify website: https://www.botify.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity.Today we’re going to talk about the partnership between business and their location, and the benefits of partnership.To help me discuss this topic, I’d like to welcome Michael Stiefvater, Acting Director, Business Investment at Arlington Economic Development.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

In May, I was fortunate to be in Durham North Carolina at the 2023 CXPS - that’s Client Experience for Professional Services - Conference, where professionals from around the country met to discuss some of the unique challenges that Customer Experience presents to professional services first. Today we’re going to continue the conversation and talk about CX and professional services and some of the unique challenges and opportunities.To help me discuss this topic, I’d like to welcome Blake Godwin, Partner, President, Client Savvy.RESOURCESClient Savvy website: https://www.clientsavvy.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Marketers and advertisers for the world’s leading brands need to understand and adapt to a rapidly changing landscape, on a continual basis. Whether it is the consumer behavior known as “channel switching” between devices, platforms, etc. or the continued behavior of scrolling through numerous walled gardens such as TikTok, Instagram, and Snapchat, the marketing and advertising technology industry grows increasingly fragmented.Today we’re going to talk about “The Agile of the Omnibrand” and what it means for both brands and the marketers behind them, as well as their customers. To help me discuss this topic, I’d like to welcome Oli Marlow Thomas, Chief Innovation Officer at Smartly.io.RESOURCEShttps://www.smartly.io websiteThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

Last holiday season, and even most of last year, it was hard to escape stories about how the supply chain was causing difficulties for retailers, as well as their customers. Today we’re going to talk about Agile Supply Chains, and how they can improve the customer experience which is a win-win for businesses and consumers.To help me discuss this topic, I’d like to welcome Peter Pernot-Day, Global Head of Strategy & Corporate Affairs, SHEIN.RESOURCESSHEIN website: https://www.shein.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is brought to you by AgencyQ, an award-winning team that believes in the power of experience, creating technology and customer experiences that work in harmony to break down barries to personal interactions and serve people as individuals.Today we’re going to talk about creating great customer experience in highly regulated industries.To help me discuss this topic, I’d like to welcome Meghan Fishburn, SVP Client Strategy at AgencyQ.RESOURCESAgencyQ website: https://www.agencyq.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today.Today we’re going to talk about the meaningful use of AI in the customer experience, and doing it at scale for the enterprise.To help me discuss this topic, I am joined by Shelia Anderson, US Chief Information Officer at Aflac.RESOURCESAflac: https://www.aflac.comPega: https://www.pega.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about prioritization and how to, as advisors both within and outside of a company, balance the things customers need to have versus what you know they need.To help me discuss this topic, I’d like to welcome Bobby Arbuthnot, Director Solutions Management, Employee Experience at Unisys.RESOURCESUnisys website: https://www.unisys.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

The customer experience continues to be a key point of competition among brands today, and those that can provid more personalized content, offers, and overall experiences are pulling ahead. But businesses cannot close the digital experience gap and meet their customers' expectations if they do not have a thorough understanding of how customers are navigating their digital platforms.Today we’re going to talk about how how marketers should be thinking about utilizing AI and marketing and/or CX in the months ahead. To help me discuss this topic, I’d like to welcome Asim Zaheer, Chief Marketing Officer at Glassbox.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about some of the powerful ways that AI can augment human capabilities to make decisions, learn from those decisions, and automate processes to reduce errors and improve results.To help me discuss this topic, I’d like to welcome Rik Chomko, CEO at InRule Technology.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices