The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX cover image

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Latest episodes

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Jun 30, 2023 • 25min

#387: AI & Machine Learning in the Enterprise, with Scott Love, Lovelytics

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity.Today we’re going to talk about artificial intelligence and machine learning in the enterprise, where it is today and where it’s currently headed, as well as the role of place in building talented data and technology teams.To help me discuss this topic, I’d like to welcome Scott Love, Founder & CEO of Lovelytics.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 28, 2023 • 52min

#386: Intrapreneurship and fostering innovation from within, with Shane Pahl

In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership means and how we see that play out in the organizations we have both worked with. Take a listen to glean insights on how organizations can cultivate people and foster innovation from the viewpoint of a hired gun brought in from the outside.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 26, 2023 • 30min

#385: Dispelling Myths About Funding Creative and UX: What You Think You're Getting vs What You Really Need with Dan Knuckey and Jason Bowman from The Office of Experience

Today we’re going to talk about Dispelling Myths About Funding Creative and UX: What You Think You're Getting vs What You Really Need, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. This will also be the first of a quarterly outlook on B2B e-commerce and what brands should be looking out for there.To help me discuss this topic, I’d like to welcome Dan Knuckey, Executive Creative Director, and Jason Bowman, Executive Director of UX at The Office of Experience.RESOURCESThe Office of Experience website: https://www.officeofexperience.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 23, 2023 • 27min

#384: The Autonomous Enterprise and CX, plus the Ethics of Generative AI, with Tara DeZao, Pega

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today.Today we’re going to talk about the Autonomous Enterprise and how it benefits the customer experience as well as the business, plus the ethics of generative AI.To help me discuss this topic, I am joined by Tara DeZao, Product Marketing Director, AdTech and MarTech.RESOURCESPega: https://www.pega.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 21, 2023 • 36min

#383: Maximizing events data with JR Sherman, CEO of RainFocus

Today we’re going to talk about how to create the most business and customer value by maximizing your usage of event data.To help me discuss this topic, I’d like to welcome JR Sherman, CEO at RainFocus.RESOURCESRainfocus website: https://www.rainfocus.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 19, 2023 • 25min

#382: Building Customer Enagement with April Mullen, Braze

Braze recently released its 2023 Customer Enagement Review, and there are a number of interesting insights found with in it, relating to the customer experience.Today we’re going to talk about 3 of the key insights within this report, and to help me discuss this topic, I’d like to welcome April Mullen, Senior Director of Content Strategy at Braze.RESOURCESLink to 2023 Customer Engagement Review: https://ter.li/1pe3xxBraze website: https://www.braze.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 16, 2023 • 35min

#381: Narrowing the strategy and execution gap with Alex Castro, CEO of 11:59

Today we’re going to talk about narrowing the gap between strategy and execution, and how leaders can be more successful in measuring and improving their team’s results.To help me discuss this topic, I’d like to welcome Alex Castro, best selling author, creator/founder of ReM Score™ and CEO of 11:59.RESOURCES11:59 website: https://www.elevenfiftynine.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 14, 2023 • 42min

#380: Culture that benefits employees, customers, and the business with Steve Robinson, former CMO at Chick-fil-A

Today we’re going to talk about building the kind of corporate culture that benefits employees, customers, and the business itself with a leader that helped build a brand that is known far and wide for its commitment to employee and customer experience.To help me discuss this topic, I’d like to welcome Steve Robinson, Author, Speaker, and Consultant at S. Robinson Consulting, and the former EVP and Chief Marketing Officer at Chick-fil-A.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 12, 2023 • 37min

#379: Creating a truly accessible customer experience with Yaddy Arroyo, Truist

Today we’re going to talk about creating truly accessible interfaces across a variety of mediums and channels.To help me discuss this topic, I’d like to welcome Yaddy Arroyo, VP and Principal VUI Designer at Truist.RESOURCESTruist website: https://www.truist.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jun 9, 2023 • 19min

#378: CX and Professional Services, Part 2 with Tammi Nagucki, Environmental Design Group

I am here in Durham North Carolina at the 2023 CXPS - that’s Customer Experience for Professional Services - Conference. Today we’re going to talk about CX and professional services and some of the unique challenges and opportunities.To help me discuss this topic, I’d like to welcome Tammi Nagucki, Principal - Marketing and Client Experience at Environmental Design Group.RESOURCESCXPS website: https://clientexperience.org/cxps-conference/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

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