We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more.
While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to find solutions that will enable them to maintain their advertising performance.
My guest today can talk about all of this and we’re going to talk specifically about creating a competitive advantage by using deep learning with your data and measurement in an era where the cookieless future is (almost) here.
To help me discuss this topic, I’d like to welcome Jaysen Gillespie, Head of Analytics and Data Science at RTB House.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX