The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Nano Interactive’s recent data showed that 70% of UK consumers now regularly hide their personal data when online, and as the Government pushes through both its Data Protection and Digital Information Bill and its Online Safety Bill, marketers need to be prepared for the post cookie apocalypse or they risk being left behind and their ad effectiveness will suffer.Today we’re going to talk about the post cookie world and what this means for advertisers and marketers, and how it stands to affect the customer experience.To help me discuss this topic, I’d like to welcome Carl White, Co-Founder and Group CEO at Nano Interactive.RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Nano Interactive website: https://nanointeractive.com/  The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companySYNOPSISIn this episode, guest Carl White shares valuable advice for brands navigating the post-cookie world. He emphasizes the importance of brands fully understanding the evolving technologies in marketing and advertising. This entails dedicating time to learn and familiarize themselves with emerging approaches and techniques. One specific recommendation is to acquire the skills to model and scale data using these new approaches. This involves analyzing and interpreting data to make informed decisions and optimize marketing strategies.Furthermore, White advises brands to move away from relying solely on identity and profiling techniques. Instead, he encourages them to adopt a post-ID approach, thinking beyond traditional methods. This means not depending solely on walled gardens, platforms with restricted access to user data, for answers. Instead, brands should explore alternative methods and solutions.Overall, the advice for brands in the post-cookie world is to proactively understand and utilize new technologies while avoiding over-reliance on traditional identity and profiling techniques.Learn more about your ad choices. Visit megaphone.fm/adchoices

We are presenting our 2nd annual Black Friday special episode, where we focus on an aspect of retail, looking back on the current year, as well as to what retailers should be keeping in mind for next year.With the prevalence of online shopping and growing ecommerce providers, brick-and-mortar retailers require business intelligence tools dedicated to in-store analytics to stay competitive in an omnichannel world. Today we’re going to talk about real-time data and AI for in-store retail operations. To help me discuss this topic, I’d like to welcome Joe Shasteen, Global Manager, Advanced Analytics at RetailNext.RESOURCESPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companySYNOPSISReal-time data analytics can empower employees to make better decisions and meet customer needs by providing a clear understanding of their preferences and behaviors. This enables retailers to adjust strategies and approach to deliver a personalized and tailored experience for each customer.For instance, when a store experiences a high influx of customers, real-time data analytics can alert employees to crowded areas, allowing them to allocate additional staff members to manage queues and provide assistance. This ensures that customers do not have to wait for extended periods and receive prompt service.

Today we’re going to talk about proposals - love them or hate them, they are a requirement for so many companies, consultancies, and consultants to get new customers and new projects. Today we’re going to talk about some ways to do proposals better and smarter.To help me discuss this topic, I’d like to welcome Joe Ardeeser, Founder & CEO at Smart Pricing Table.RESOURCESPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!Smart Pricing Table website: https://www.smartpricingtableFree download: The Profitable Proposal Blueprint: https://www.smartpricingtable.com/free-guideThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere.Today we’re going to talk about creating a strikingly different brand, why it is so important, as well as the cost of inauthenticity in branding. To help me discuss this topic, I’d like to welcome Dharma Pachner, Founder & Chief Creative Officer at Contrast & Co.RESOURCESPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today.Innovation and creativity don't happen in a vacuum. Humans work better in groups, and the right platform provides a base for their collective imagination to flourish. Today we’re going to talk about content creation and management as tools to boost creativity and effectiveness of marketing efforts, all to the benefit of the customer.To help me discuss this topic, I’d like to welcome Deane Barker, Global Director of Content Management at Optimizely.RESOURCESPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!Optimizely website: https://www.optimizely.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about planning for 2024, and what the experts are seeing as marketing leaders are identifying hiring needs and developing headcount budgets for 2024.To help me discuss these topics, I’d like to welcome Sue Keith, Corporate Vice President at Ceres Talent.RESOURCESPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!Ceres Talent website: https://www.cerestalent.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companySYNOPSISThe episode delves into the significance of returning to the office, highlighting that it encompasses more than just resuming work tasks. It emphasizes the importance of in-person interactions and spontaneous conversations, such as hallway chats and impromptu whiteboarding sessions, in fostering innovation within the organization. These types of interactions are seen as lacking on platforms like Zoom, which lack the spontaneity and connection-building that comes with face-to-face communication.Furthermore, the guest, Sue Keith from Ceres Talent, underscores that being physically present allows for the development of what they refer to as the "connective tissue" of the organization. This involves getting to know individuals in different departments and areas of the company, such as operations, finance, or HR. Building these connections and understanding everyone's collective role contributes to a stronger sense of connection to the overall mission of the company.

Today we’re going to talk about headless commerce, what it is, how to do it well, and why it is making sense for more and more brands.To help me discuss this topic, I’d like to welcome Jim Tattersall, Founder & CTO at Rotate°.RESOURCESPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!Rotate website: https://studiorotate.com/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companySYNOPSISIn this episode, Jim Tattersall from Rotate emphasizes the importance of prioritizing the customer experience over solely maintaining a system. They explain that when organizations focus too much on maintaining the system, it can cause teams to lose sight of their philosophy. This means that teams may become overly focused on the technical aspects of system maintenance rather than finding ways to enhance the overall customer experience.The speaker stresses the need for organizations to fully operationalize this customer-centric approach. They highlight the significance of clean and reliable data in this process. It is crucial for organizations to determine the source of truth for their data and where it should be stored.oices

According to a recent report titled “The Tipping Point for Travel Loyalty in 2023” from iSeatz, while 61% of consumers believe that the loyalty programs they belong to are helping them to save money and get more value from their travel experience, only 51% of them visit their loyalty program website first when making travel booking decisions. What’s worse - 63% of loyalty providers thing they are their members’ first choice. So there are some disconnects between what customers want and are experiencing, and what loyalty programs are providing.Today we’re going to talk about the state of customer loyalty programs and the role of personalization in improving customer retention and lifetime value.To help me discuss this topic, I’d like to welcome Andy Hermo, Chief Commercial Officer at iSeatz.RESOURCESPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!iSeatz Loyalty Series report: https://www.iseatz.com/loyalty-series-report?utm_campaign=Tipping%20point%20for%20Loyalty%20H2%20-%20Clone&utm_source=Press%20Release&utm_content=Download%20FormiSeatz website: https://www.iseatz.com/en/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companySYNOPSISAccording to the podcast episode, companies must prioritize understanding and meeting their customers' needs to improve their loyalty programs. One challenge is the lack of options and breadth of offerings in loyalty programs, which prevents customers from always choosing their loyalty program provider first. To enhance loyalty programs, customers expect a wide range of options that cater to their preferences and interests. Technology also plays a crucial role, and companies without modern tech stacks may struggle to keep up with evolving consumer needs. It is essential to invest in scalable and adaptable platforms that can incorporate advanced personalization capabilities. Additionally, dedicated and highly talented resources are necessary to drive a strategic loyalty approach. Relying on shared or part-time resources from marketing or finance departments may not be sufficient for effective loyalty program management. Therefore, companies should prioritize understanding and meeting customer needs, leveraging technology, and investing in the right talent to improve their loyalty programs.

In December of 2022, digital marketers in the healthcare industry were impacted by an expanded definition of PHI or personal health information in the HIPAA, or the health insurance portability and accountability act regulations, which are the the federal law in the United States that protects sensitive patient health incormation from being disclosed.While this impacts healthcare companies in the US most specifically, and our conversation today is going to center around healthcare marketers, there are lessons to be learned here for marketers in any industry or locale where consumer data privacy is under increased scrutiny and regulationsToday we’re going to talk about creating a HIPAA-compliance marketing technology stack, and how to not sacrifice marketing effectiveness while still protecting consumer data, in this case personal health information.To help me discuss this topic, I’d like to welcome Ray Mina, Head of Marketing at Freshpaint.RESOURCESPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!Freshpaint website: https://www.freshpaint.comPrivacy First Framework Article: https://www.freshpaint.io/blog/privacy-first-framework-for-hipaa-complianceThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companySYNOPSISn this episode, the speaker discusses the challenges faced by healthcare organizations in highly regulated industries, such as healthcare, where a compliance-driven mindset often hinders progress. This mindset is characterized by a tendency to avoid taking risks and halt all activities when problems arise. However, the speaker emphasizes that this approach is ineffective for achieving patient-focused outcomes. Instead, they suggest adopting a mindset shift that focuses on finding effective ways to address issues while still complying with regulations.To navigate the compliance landscape more effectively, the speaker mentions the availability of tools like Fresh Paint for healthcare organizations. They emphasize that although this approach may differ from traditional methods, it is not necessarily more difficult. The key is to embrace a mindset shift that prioritizes patient outcomes and adapts to the changing regulatory environment.The concept of "compliance by design" is also discussed in the episode, which involves incorporating compliance considerations from the start of any project or initiative. By integrating compliance into the operational side of healthcare organizations, they can avoid losing sight of patients and other important aspects, such as marketing. This approach allows organizations to use the tools that work best for them while still ensuring compliance.

Today we’re going to talk about the power of finding the right channel to share your expertise with others, while finding ways to continually learn more.To help me discuss this topic, I’d like to welcome Jonathan Rivera, Founder of The Podcast Factory and Host of ResultsLeader.fm.RESOURCESPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!The Podcast Factory website: https://www.thepodcastfactory.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companySYNOPSISIn this episode, Greg Kihlström is joined by Jonathan Rivera, founder of The Podcast Factory and host of resultsleader.fm, to discuss the power of finding the right channel to share your expertise with others while continually learning. They share valuable insights and tips for marketers and CX professionals on how to create an agile brand. Tune in to gain valuable knowledge on marketing technology and CX.Learn more about your ad choices. Visit megaphone.fm/adchoices