The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Digital interfaces, displays, signage, and more are a fixture of our lives, and they aren’t going anywhere. In fact, as digital displays get more flexible and sustainable, they will continue to grow in usage, but at what impact to our health, energy usage, and overall sustainability? Today we’re going to talk about creating sustainable, long-term digital displays that improve the lives of consumers and businesses.To help me discuss this topic, I’d like to welcome Timothy O'Malley, AVP US RBU at E Ink Corporation, which you might not have heard of before, but if you’ve ever used an Amazon Kindle, seen digital retail display signage, healthcare signage, or even the recent color-changing BMW at CES earlier this year, you’ve probably seen their work.RESOURCESFull details of the study can be found at the Journal for the Society of Information Display: http://doi.org/10.1002/jsid.1191Link to the collaboration between Kohler and E Ink: https://www.linkedin.com/feed/update/urn:li:activity:7072135602229399552/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companySYNOPSISIn this episode, the host and guest delve into the topic of sustainable long-term digital displays. They acknowledge that digital displays, such as phones, tablets, televisions, laptops, and watches, have become an integral part of our lives and are continuously growing in popularity. However, there are concerns regarding their impact on health, energy consumption, and overall sustainability.One of the challenges discussed is the power usage of digital displays. The guest highlights that Germany recently implemented restrictions on the operation of digital out of home and digital signage screens between 10 p.m. and 4 a.m., limiting their usage to only six hours a day. This serves as a clear example of the environmental and sustainability issues associated with digital signage.The guest also introduces the concept of e-paper displays as a more sustainable alternative to traditional digital displays. They explain that e-paper displays can effectively replace paper displays, such as shelf tags in retail or small advertisement signs. By adopting e-paper displays, energy consumption can be significantly reduced.Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about winning and retaining customers in technology and service-based businesses.To help me discuss this topic, I’d like to welcome Solomon Zakinov, Founder & CEO of ShipX, a company that uses technology to facilitate seamless first, middle, and last-mile delivery for retailers, third-party logistics providers, and other shippers.RESOURCESShipX website: https://www.shipx.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companySYNOPSISSolomon Zakinov, founder and CEO of ShipX, joins the show to discuss how technology can facilitate seamless delivery for retailers and shippers. ShipX specializes in streamlining the first, middle, and last mile delivery process for retailers, third-party logistics providers, and other shippers. Solomon's background in e-commerce and logistics led him to recognize the importance of efficient shipping in the overall customer experience. He identified a market need to utilize existing assets, such as smaller local couriers, to execute final mile deliveries and deliver packages directly to customers' doorsteps. This need became even more critical during the pandemic when online shopping and home deliveries surged. Solomon also highlights the lack of pricing transparency in the industry, which can result in higher costs for consumers. ShipX aims to address these challenges by leveraging technology to provide a seamless and cost-effective delivery solution for retailers and shippers.Learn more about your ad choices. Visit megaphone.fm/adchoices

According to Gartner, only 6% of Chief Sales Officers (CSOs) are extremely confident about their team's ability to meet or exceed revenue goals. This lack of confidence has a ripple effect throughout an organization, especially between the RevOps and sales teams who each believe they hold the best strategy to meet quota. Because of this, RevOps and sales teams often interact like vinegar and oil – they don’t mix well and struggle to see eye-to-eye.How can we repair this relationship and encourage collaboration between the two departments? Today we’re going to talk about strengthening (and in some cases repairing) the relationship between RevOps and sales teams to drive revenue and re-energize sales teams.To help me discuss this topic, I’d like to welcome Xactly’s Bayley Fesler, Director of RevOps, and Annie Jones, RevOps Business Partner.CORRECTION:In the introduction, Annie Jones introduces herself and says that she joined Bayley at Xactly 7 years ago. They actually started working together at Marketo 7 years ago, not Xactly. Enjoy the episode!RESOURCESXactly website: https://www.xactlycorp.com/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the value of qualitative customer data, and how to use it well.To help me discuss this topic, I’d like to welcome Daniel Erickson. Founder & CEO at Viable, an AI analytics tool that enables businesses to instantly access and act on valuable insights from customer feedback.RESOURCESViable website: https://www.askviable.com/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

There are a lot of technologies, trends, and customer expectations in the world of eCommerce today. Today we’re going to talk about what brands need to do to stand out in an eCommerce world.To help me discuss this topic, I’d like to welcome Laura Ritchey, EVP and COO of Radial.RESOURCESRadial website: https://www.radial.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about what it takes to scale a brand while keeping a focus on sustainability. We’re also going to talk about scaling while focusing on company values as an agency that supports the growth of brands.To help me discuss these topics, I’d like to welcome Richie Jones, Managing Director at vvast, a D2C ecommerce agency.RESOURCESVvast website: https://www.vvast.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about product agility, prioritization and business value, and making sure that teams aren’t just building efficiently, but that they are focused on the things that will drive their business forward.To help me discuss this topic, I’d like to welcome Dan Gallagher, Senior Principle, Product Leadership at Slalom.RESOURCESSlalom website: https://www.slalom.comBlog post mentioned: https://www.linkedin.com/pulse/how-stop-building-wrong-things-faster-reversing-curse-dan-gallagher/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

There is a lot of talk about how important customer experience is in today’s competitive landscape, but getting leaders, employees, and stakeholders all aligned to make it happen is still not a simple task.Today we’re going to talk about what it takes to create great customer experience. To help me discuss this topic, I’d like to welcome Jon Picoult, Founder of Watermark Consulting and Author of the book Impressed to Obsessed.RESOURCESJon Picoult’s website: www.jonpicoult.comFrom Impressed To Obsessed book website: www.impressed2obsessed.comWatermark Consulting Customer Experience ROI Study: www.watermarkconsult.net/cx-roiThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

AI4, the world’s premier conference discussing artificial intelligence and its many applications for business was held August 7-9 at the MGM Grand in Las Vegas and featured some amazing speakers on important topics related to AI and business. Today we’re going to talk about the AI4 show and some of the key insights from the show and I’m happy today to be joined again by one of the many great speakers that will be leading the conversation in a few weeks.To help me discuss this topic, I’d like to welcome Alice Fournier, CIO at ISS Americas.RESOURCESLearn more about the AI4 conference: https://ai4.io/usa/ISS Website: https://issworld.com/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices

Business to business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business to consumer (B2C) marketing. But there’s one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life.Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment.To help me discuss this topic, I’d like to welcome Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business.RESOURCESAmazon Business website: https://business.amazon.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices