
Business Transformation Pitch with The CX Goalkeeper
Digital & Business Transformation | Customer Experience | Leadership | Innovation
This podcast goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results.
Hosted by Gregorio Uglioni—global transformation leader, keynote speaker, and recognized authority in Customer Experience (CX)—each episode features insightful conversations with top executives, innovators, and changemakers.
Discover how today’s leaders are accelerating transformation, leading with purpose, driving innovation, enabling human-centered growth, and creating lasting value across customer, employee, and operational dimensions.
Smart insights. Bold ideas. Real impact.
Your weekly pitch for a smarter way to lead and grow.
Latest episodes

Nov 7, 2022 • 35min
The Big Miss – How Businesses overlook the value of emotions with Zhecho Dobrev
The CX Goalkeeper had the great opportunity to interview Zhecho Dobrev LinkedIn Headline: Author | Customer Experience and Behavior Science Consultant & Trainer Highlights: 00:00 Game Start 00:37 Zhecho's introduction 01:56 His values 04:16 Where does the idea of writing such a book come from? 07:39 why did you decide to write about emotions? 09:51 The emotional signature 16:41 Where should companies start if they need to care about emotions? 18:51 Restructuring surveys to cover also emotions 21:37 What should business do from a strategical point of view? 22:19 Seven business practices for an emotional connection 23:02 The most remarkable example 25:27 Customer Science 29:29 The future of Customer Experience 31:37 Zhecho book suggestion 32:21 His contact details 32:55 Zhecho's Golden Nugget and much more on https://www.cxgoalkeeper.com/ZhechoDobrev #cxgoalkeeper #customerexperience #podcast #leadership

Oct 31, 2022 • 37min
The intersection between CX and EX with Bill Staikos
The CX Goalkeeper had the great opportunity to interview Bill Staikos LinkedIn Headline: Highlights: 00:00 Game Start 00:33 Bill's introduction 03:51 Bill's value 06:15 What is the intersection between Customer Experience and Employee Experience? 09:21 Why is this intersection getting more and more important? 14:05 Experience design, insights & Culture 16:11 How to leverage insights to improve this intersection 20:37 what are the key elements on experience design? 23:59 what are the most important points to nurture a positive genuine culture? 27:39 Some examples 29:23 The future of CX 32:46 Book suggestion 34:05 Contact Details 34:42 Bill's Golden Nugget and much more: www.cxgoalkeeper.com/BillStaikos #cxgoalkeeper #customerexperience #podcast #leadership

Oct 24, 2022 • 33min
Social Selling with Tim Hughes
The CX Goalkeeper had the great opportunity to interview Timothy Hughes LinkedIn Headline: Should have Played Quidditch for England Highlights: 00:00 Game Start 00:45 Timothy's introduction 02:00 Timothy's values 03:31 which changes have taken places over the last few months in relation to digital and customer experience? 10:04 How do you define social selling in the right way? 17:23 Customer Experiences from Tim's point of view 20:28 How to differentiate between SPAM and social selling 26:09 The future of CX 28:07 Book suggestion 29:22 Contact details 30.05 Tim's Golden Nugget and much more... Thank you, Tim. #cxgoalkeeper #customerexperience #podcast #leadership #socialselling

Oct 17, 2022 • 31min
OKR: Objectives and Key Results with Carsten Ley
The CX Goalkeeper had the great opportunity to interview Carsten Ley LinkedIn Headline: OKR | Project | Agile & Experience Consultant | Keynote Speaker for Engagement & Getting things done Highlights: 00: Game Start 00:29 Carsten's Introduction 01:28 Carsten's Values 01:59 OKR Definition 04:27 from KPIs to OKRs 11:15 Starting with OKRs 14:31 ORK with an A at the end "Actions" 17:49 How is it possible to steer, measure and ensure that the results get really achieved? 21:08 The right culture 23:25 OKR in Customer Experience 27:18 The future of CX 28:42 Book Recommendation 29:14 Contact Details 29:29 Carsten's Golden Nugget and much more #cxgoalkeeper #customerexperience #podcast #leadership

Oct 10, 2022 • 32min
Be Your Team's Hero with Adam Toporek
The CX Goalkeeper had the great opportunity to interview Adam Toporek LinkedIn Headline: Helping organizations win with experience! ► Customer Service Expert ✪ Keynote Speaker ✪ Trainer ✪ Strategic Advisor Highlights: 00:00 Game Start 00:50 Adam's introduction 03:09 Which values drive you in life? 04:24 it's never too late to win with CX 07:35 how do you define defense and attack in customer service? 09:38 how is it possible to prevent hassle for customers? 14:02 employee empowerment 19:08 3S Process and the CATER Process 22:52 Employees remuneration 26:13 The Future of CX 28:32 Adam's book suggestion 29:35 Adam's contact details 30:01 Adam's Golden Nugget and much more #cxgoalkeeper #customerexperience #podcast #leadership

Oct 3, 2022 • 33min
Journey to Centricity with Ilenia Vidili
The CX Goalkeeper had the great opportunity to interview Ilenia Vidili LinkedIn Headline: Customer Centricity Advisor | Author of Journey to Centricity | Keynote Speaker Highlights: 00:00 Game Start 00:32 Ilenia's Introduction 02:27 Ilenia's Values 04:22 Where does the idea from your book come from? 07:15 The balance between maximizing profit and humanizing business 11:51 Purpose & how can companies reshape their purpose to pursue customer centricity 17:41 Empathy 22:11 Is it possible to train empathy? 24:33 Trust 28:44 Ilenia's biggest learning from the book 29:34 The future of Customer Experience 30:48 Ilenia's book suggestion 31:17 Ilenia's contact details 31:47 Ilenia's Golden Nugget and much more on https://www.cxgoalkeeper.com/IleniaVidili #journeytocentricity #cxgoalkeeper #customerexperience #podcast #leadership

Sep 26, 2022 • 29min
Diversity and Inclusion in Customer Experience with Rebecca Brown
The CX Goalkeeper had the great opportunity to interview Rebecca Brown LinkedIn Headline: Award-Winning Customer Experience Consultant | Anti-bullying Advocate | Keynote Speaker | Feature Writer | Highlights: 00:00 Game Start 00:32 Rebecca's introduction 03:10 Rebecca's values 04:21 What's your understanding of diversity and inclusion in customer experience? 06:13 Are people only speaking about it, or are also applying the lesson that we can learn from diversity and inclusion? 09:02 What is the value added of diversity and inclusion? 13:14 Who is the owner of diversity & inclusion? 15:25 how could we measure the improvement in this area? 18:34 do you have a good example that you say this is nowadays best in practice in diversity and integration? 20:35 how can I contribute to D&I on a daily basis? 23:31 The future of CX 25:23 Rebecca's book suggestion 27:10 Rebecca's contact details 27:29 Rebecca's Golden Nugget and much more on: https://www.cxgoalkeeper.com/RebeccaBrown #customerexperience #cxgoalkeeper #podcast #leadership #diversity #inclusion

Sep 19, 2022 • 26min
The CX Centric Maturity Assessment with Jonathan Daniels
The CX Goalkeeper had the great opportunity to interview Jonathan Daniels LinkedIn Headline: Leading Customer Centric Transformations. Highlights: 00:00 Game Start 00:36 Jonathan's introduction 03:14 Jonathan's value 04:45 Where did where did the idea of a CX Centric Maturity Assessment come from? 08:34 How is it structured? 11:26 why it's important to understand where we are (the as-is situation)? 16:51 Is it possible to excel in some of these 8 categories? Or is it better to improve all at the same time? 18:32 The future of CX 20:43 Book Suggestion 22:09 Contact details 23:49 Jonathan's Golden Nugget more on: www.cxgoalkeeper.com/JonathanDaniels2 #customerexperience on: www.cxgoalkeeper.com/JonathanDaniels2

Sep 12, 2022 • 36min
5 Steps On How To Set Up Your CX Business Unit with Mandisa Makubalo
The CX Goalkeeper had the great opportunity to interview Mandisa Makubalo LinkedIn Headline: Founder & Principal Practitioner at Unlimited Experiences SA Highlights: 00:00 Game Start 00:46 Mandisa's introduction 01:48 Mandisa's value 02:55 The idea of the article "5 Steps On How To Set Up Your CX Business Unit" 05:59 Overview of the article "5 Steps On How To Set Up Your CX Business Unit" 07:17 The 4 tips 10:51 The meaning of Design for Value 14:38 The 5 steps described in "5 Steps On How To Set Up Your CX Business Unit" 25:52 The masterplan 28:42 The future of CX 30:36 Mandisa's book suggestion 32:35 Mandisa's contact details 33:37 Mandisa's Golden Nugget and much more https://www.cxgoalkeeper.com/MandisaMakubalo Thank you, Mandisa. #cxgoalkeeper #customerexperience #podcast #leadership

Sep 5, 2022 • 34min
Continuous Education in Customer Experience with Ricky Harris
The CX Goalkeeper had the great opportunity to interview Ricky Harris LinkedIn Headline: Chartered Institute of Customer Management, Call Centre, Customer Services Master classes Highlights: 00:00 Game Start 00:32 Ricky's introduction 03:34 Ricky's values 05:26 The CX landscape in South Africa 7:36 What can we learn from South Africa 12:49 The role of the Chartered Institute of customer management 19:19 Continuous Education & the most requested skills 21:36 The future question (CX in 10 years) 26:29 Ricky's book suggestion 31:28 Ricky's contact details 32:39 Ricky's golden nugget and much more on https://www.cxogoalkeeper.com/RickyHarris #cxgoalkeeper #customerexperience #podcast #leadership