

TGS Podcast
The Growth Syndicate
Honest stories, controversial opinions and a bit of banter for b2b founders and professionals who want to achieve scalable and sustainable growth. thegrowthsyndicate.substack.com
Episodes
Mentioned books

May 28, 2024 • 1h 9min
#003 Iron Brands: on bootstrapping simple analytics and choosing winning ideas
In this episode, we speak to Iron Brands, Co-Founder of Simple Analytics, one of Europe’s most exciting bootstrapped stories. Iron and his co-founder Adriaan are on a mission to make analytics simple and privacy friendly, sharing their journey towards €1m ARR publicly.Iron shared so many insights, you’re gonna have to listen to the whole thing, but some highlights include:* How he felt he needed to raise until he discovered the bootstrapped way* How he and his co-founder came together and built their partnership on trust* The importance of finding channel-product fit* A horribly awkward moment during an enterprise sales call 🫢* The model he made for choosing whether to invest or collab on an idea* And why he hates LinkedIn but uses it anyway.And as always, we shared a “kudos” and a “facepalm” of the week and Iron answered some rapid-fire questions.Follow Iron on LinkedIn and check out Simple Analytics: https://www.simpleanalytics.com/ If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!Stay tuned for more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com

May 14, 2024 • 58min
#002 Jake Stainer: on growing Typeform, starting your own agency and why SEO isn't free.
In this discussion, Jake Stainer, Co-Founder and CEO of Skale, shares insights from his journey, including his role in Typeform's rapid growth. He emphasizes the often-overlooked importance of growth engineers in marketing success and reveals why SEO isn't free. Jake reflects on his decision to start an agency rather than merely advance a career. He offers valuable lessons on entrepreneurship, the pitfalls of traditional blogging, and the necessity of aligning marketing with real customer data.

Apr 29, 2024 • 41min
#001 The slow decline of the marketing community, the importance of demand gen and why companies don't know their ICPs.
In this inaugural first episode of our new video podcast —or “vodcast” as some of the kids seem to call it— Ferdinand, Joliene and Clement tell you what you can expect and touch upon a number of subjects that are currently top of mind, including:* How the marketing & growth community has declined since the pandemic* The difference between working remotely and working from homr* Understanding the dark funnel and the importance of demand generation* How most companies don’t really know their ICPs* Where to start when joining a company as the first marketing hireAnd as will be the case for every episodes, we shared a “kudos” and a “facepalm” of the week and Joliene answered some rapid-fire questions. Note: This was our first test pilot, but we hope it’s still a good listen! Future episodes will feature amazing guests, controversial opintions, a lot of fun banter, and a bit of vulnerability too. Stay tuned for more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com