#001 The slow decline of the marketing community, the importance of demand gen and why companies don't know their ICPs.

In this inaugural first episode of our new video podcast —or “vodcast” as some of the kids seem to call it— Ferdinand, Joliene and Clement tell you what you can expect and touch upon a number of subjects that are currently top of mind, including:

* How the marketing & growth community has declined since the pandemic

* The difference between working remotely and working from homr

* Understanding the dark funnel and the importance of demand generation

* How most companies don’t really know their ICPs

* Where to start when joining a company as the first marketing hire

And as will be the case for every episodes, we shared a “kudos” and a “facepalm” of the week and Joliene answered some rapid-fire questions.

Note: This was our first test pilot, but we hope it’s still a good listen! Future episodes will feature amazing guests, controversial opintions, a lot of fun banter, and a bit of vulnerability too.

Stay tuned for more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegrowthsyndicate.substack.com