#003 Iron Brands: on bootstrapping simple analytics and choosing winning ideas

In this episode, we speak to Iron Brands, Co-Founder of Simple Analytics, one of Europe’s most exciting bootstrapped stories. Iron and his co-founder Adriaan are on a mission to make analytics simple and privacy friendly, sharing their journey towards €1m ARR publicly.

Iron shared so many insights, you’re gonna have to listen to the whole thing, but some highlights include:

* How he felt he needed to raise until he discovered the bootstrapped way

* How he and his co-founder came together and built their partnership on trust

* The importance of finding channel-product fit

* A horribly awkward moment during an enterprise sales call 🫢

* The model he made for choosing whether to invest or collab on an idea

* And why he hates LinkedIn but uses it anyway.

And as always, we shared a “kudos” and a “facepalm” of the week and Iron answered some rapid-fire questions.

Follow Iron on LinkedIn and check out Simple Analytics: https://www.simpleanalytics.com/

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