

The B2B Revenue Executive Experience
Cory Cotten-Potter
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
Episodes
Mentioned books

Mar 9, 2021 • 32min
Episode 196: Tips from the International Man of Memory You Can Use Today w/ Chester Santos
If you had the superpower of a flawless memory, what would you do?
How many fights could you have avoided with your spouse?
How much further in your career could that superpower take you?
Well you don’t have to fantasize about it when you can achieve it.
According to International Man of Memory, Chester Santos, U.S. Memory Champion and author of Mastering Memory, his champion memory isn’t a superpower — it’s a skill.
And it’s one anyone can learn.
In this episode, Chester shares his secrets, including:
Why the inner workings of memory are something you can hack
The 3 secrets to remembering anything
How you can apply memory techniques to improve your life and career
This post includes highlights of our podcast interview with Chester Santos, U.S. Memory Champion and author of Mastering Memory.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Mar 2, 2021 • 28min
Episode 195: Owning the Customer Experience w/ Allison Metcalfe
Buzzword alert: Customer Experience
We’ve all heard it. We all know it’s important.
But why do so many companies still struggle to nail the customer experience in a way which positively impacts all aspects of the business?
To break down the do’s and don’ts of customer experience, I talked with Allison Metcalfe, CRO at Demandbase, a leader in account-based marketing.
In this episode, we discussed:
Why customer experience is everyone’s job
Making your team accountable
Ways to get your team to live and breathe the customer experience
This post includes highlights of our podcast interview with Allison Metcalfe, CRO at Demandbase.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Feb 23, 2021 • 33min
Episode 194: Unfiltered Marketing: 3 Trends Every Marketer Must Know w/ Stephen Denny
If you’ve been paying attention to, well, anything for the past few years, you’ll know it’s getting harder to know who you can trust.
And knowing this can make you a better marketer.
That’s one of the key insights Stephen Denny, Managing Director at Denny Leinberger Strategy, learned writing his book Unfiltered Marketing.
In today’s episode, he and I discuss the 3 key insights from his book:
Why trust is collapsing
Why people now only trust themselves
How brand loyalty has changed in light of these facts
This post includes highlights of our podcast interview with Stephen Denny, Managing Director at Denny Leinberger Strategy and Author of Unfiltered Marketing.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Feb 16, 2021 • 28min
Episode 193: VAT Refunds Don’t Have to Be Painful w/ Ameer Jumabhoy
Have you ever tried to get a VAT refund when traveling abroad?
Most of the time, it’s hard to tell if it's even worth the hassle. It’s a nightmare.
But it doesn’t have to be.
My latest guest is Ameer Jumabhoy, Co-Founder and VP of Consumer Technology at UTU, a company making painful VAT refunds a thing of the past.
What we talked about:
The problem with VAT refunds
How UTU is making it easier to get your refund
Why the industry has been slow to change
This post includes highlights of our podcast interview with Ameer Jumabhoy, Co-Founder and VP of Consumer Technology at UTU.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Feb 9, 2021 • 30min
Episode 192: What It Takes to Build a World-Class Silicon Valley Sales Team w/ Ken Grohe
From COVID research to autonomous vehicles, AI is changing the world.
So, it’s no surprise that some of the biggest deals happen in the tech sector.
But you don’t have to move to California if you want a world-class sales team fit for Silicon Valley.
You just need to listen to Ken Grohe, President & Chief Revenue Officer at WekaIO, who shares the secrets to Silicon Valley selling in today’s episode.
We discuss:
How to get your team members selling when you aren’t in the room
Why appearances still matter
Ken’s unique title
This post includes highlights of our podcast interview with Ken Grohe, President & Chief Revenue Officer at WekaIO.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Feb 2, 2021 • 26min
Episode 191: The Power of Word of Mouth (& How to Harness It) w/ JP Clement
Word of mouth is one of the most powerful marketing tools.
Yet most marketers have know idea how to harness it.
You don’t need to wait for it to happen organically…
You just need the right strategy.
And there’s no one better to learn from than JP Clement, CEO at boomtime Word of Mouth Marketing. In today’s episode, he shares how to harness word-of-mouth marketing effectively (and strategically).
What we talked about:
The power of word of mouth
How to leverage channels you already use to boost word-of-mouth results
Why you need to treat your LinkedIn page as a booth at a virtual tradeshow
This post includes highlights of our podcast interview with JP Clement, CEO at boomtime Word of Mouth Marketing.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jan 26, 2021 • 31min
Episode 190: Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan
For the past year, everybody has been talking about the “new normal.”
But there is also a new normal for marketing…
And you either adapt or you go extinct.
So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey.
What we talked about:
How COVID has changed the buyer’s journey
Why adaptability matters more than ever
Why you should focus on solving problems and the beneficiary of your solution
This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jan 19, 2021 • 19min
Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
CRM software was created in order to help sales teams close deals and keep customers happy. Why, then, has CRM become more work for the salespeople and not the software that’s supposed to be assisting them?
This is the question Jeroen Corthout was asking when he found himself paying for Salesforce, but using Outlook and WunderList to manage his follow-ups. His answer was to create his own CRM software, Salesflare.
In this episode, Jeroen and I discuss…
Common frustrations with current CRM software
How CRM software affects sales and revenue leaders
What sales reps should be doing to get a founder’s attention
This post includes highlights from our podcast interview with Jeroen Corthout from Salesflare.
For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jan 12, 2021 • 31min
Episode 188: An Insider’s Guide to Starting a Podcast w/ Zachariah Moreno and Rockwell Felder
A few years ago, it was totally fine to have the sound of someone doing dishes in the background of your podcast (true story).
Today, not so much.
Recently on B2B Revenue Executive Experience, I chat with SquadCast founders Zachariah Moreno and Rockwell Felder, about all things podcasting. Zach and Rock tell me all about how expectations have changed recently and advice for getting started in podcasting.
What we talked about:
Changes in the podcasting community
Quality plus reliability equals credibility
3 places to focus when getting started
How to think long-term with your podcast
This post includes highlights of our podcast interview with Zachariah Moreno and Rockwell Felder at SquadCast.
For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link. Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Jan 5, 2021 • 29min
Episode 187: Selling Shakespeare: How to Sell Anything With Interactive Content w/ Saksham Sharda
We're not in the information age anymore.
The co-founder of Wikipedia says we're in the "misinformation age."
Some people call it the "disinformation age."
Whatever term you prefer, we're drowning in static content, much of it's not true, and people aren't paying attention to it anyway.
To discover how to create interactive content that hooks the modern user, I turned to a man with a Ph.D. in marketing Shakespeare, SakshamSharda, CIO and creative director at Outgrow.co.
In this episode, we discuss:
How and why to create interactive content
Keeping it simple to facilitate the decision-making process
Effective ways to deploy interactive content
Check out these resources we mentioned during the podcast:
https://outgrow.co/b2b
This post includes highlights of our podcast interview with SakshamSharda at Outgrow.co.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.Subscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen CorthoutEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightEpisode 301: From Tech Sales to Business Conversation with Eric ShaverReady to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so