The B2B Revenue Executive Experience Episode 184: Leading Marketing with Empathy and Storytelling w/ Evan Knox
Dec 16, 2020
26:32
Business owners are approached by so-called marketing ‘experts’ daily and pressured to buy unrealistic solutions.
This can be exhausting, costly, and valueless.
But what if that wasn’t the standard?
Marketing can be profitable, have a return on investment, and give insights to make data driven decisions.
Today, I caught up with Evan Knox, CMO at Caffeine Marketing, to discuss the power of marketing and what you should look for as a business owner.
We also talked about:
- How Evan started his career and why Caffeine Marketing was created
- Understanding the similarities and differences of Marketing and Sales Funnels
- Self-sabotage and how to avoid its pitfalls as a prospect
- Key attributes to successful marketers, business owners and clients
For the entire interview, you can listen to The B2B Revenue Executive Experience.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
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