The B2B Revenue Executive Experience Episode 185: Why Authenticity Is the Key to Personalization at Scale w/ Nick Casale
Dec 22, 2020
25:44
Personalization is one of the most effective tools for any seller.
Yet, scaling it often proves an enormous challenge. Why is that?
Because without authenticity, personalization is meaningless.
To find out why, I turned to the expert on personalization, Nick Casale, Director of Sales at Sendoso, a selling platform facilitating sending just about anything you could imagine to your prospects, customers, or employees.
In this episode, we discuss:
- How Sendoso helps sellers personalize at scale
- Why authenticity is the key to personalization at scale
- How the pandemic underscores the importance of a personal touch
This post includes highlights of our podcast interview with Nick Casale, Director of Sales at Sendoso.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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