Perfectly Mentored with Jason Portnoy

In this episode of the Perfectly Mentored Podcast, we welcome Erica Martin.  Erica  is a world-class high ticket sales expert and a phenomenal entrepreneur who’s launched 8 successful businesses in the last 16 years. At just 18 years old, she began her entrepreneurial journey with her martial arts school, which grew to be one of the top martial arts schools worldwide. Her next step was leveraging the knowledge and experience she gained running her school to start an online consulting company. From there, she helped hundreds of martial arts school owners rake in over 6 figures per year on top of their existing businesses, closed $1.2 million in sales for her own company, and became the top consulting company in the martial arts industry in just 2 years!Listen as she shares her sales journey, lessons she’s learned along the way, and the importance of interdependence. We’ll be talking about high ticket-sales, mindset, and everything you need in order to take your business to the next level, so don't miss this one!Topics Covered:Erica’s background and entrepreneurial journey. [00:54]How Martial Arts helped her in her sales career. [2:25]Redefining the sales process. [4:29] The difference between pitching and selling. [5:29] What makes salespeople uncomfortable about sales? [7:32] How to charge clients for your service. [11:06]Advice for new business owners. [13:24] What holds businesses back? [15:59]Erica’s thoughts on treating your business like your baby. [18:04]Why do people create businesses that suck the life out of them, and how can they get out? [20:56]Erica’s thoughts on the “rise and grind” mentality. [24:16]Does growing a business require sacrificing your personal time? [26:36]The core elements of an irresistible offer. [30:26] How important is it to surround yourself with the right people? [36:56]The value of asking for help. [39:41] How does Erica level up in mindset and in business? [41:55]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Erica Martin:InstagramLinkedInFacebookEmailConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

In today's exciting episode, we welcome Sean Whalen - the founder of Lions Not Sheep, a hugely successful clothing brand, and coach of Lion’s Den. For the last few years, Sean has been conquering social media with his authenticity and has become a serial entrepreneur and CEO of multiple companies.Sean talks to Jason about his  journey as an entrepreneur and how he went from being a self-made millionaire to going bankrupt to the head of multiple multimillion-dollar companies and shares his hard-earned wisdom. You don't want to miss this one! Topics Covered:Sean's journey from MMA fighter to successful entrepreneur and coach. [1:03]How being your real, unpolished self is freedom. [4:34]How to truly not give a f*ck. [7:54]Where you can go wrong in building an unapologetic persona. [11:46]The most liberating thing is living your truth. [14:22] How people are put into boxes their whole lives. [16:24]Why you should put yourself out there despite your fear. [19:30]The thing Sean fears the most. [21:59]The truth about fear of judgment. [24:11]Where do most people fail in their home lives? [24:43]What led to the creation of Lions Not Sheep? [30:19] How did Lion's Den come about? [38:33]Importance of hiring a coach. [43:10] Why stagnation is the most dangerous place to be. [47:08] On being surrounded by like-minded, successful people? [50:23]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Sean Whalen:Website InstagramLions Not SheepConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

In this exciting episode of the Perfectly Mentored Podcast, Jason sits down with Angelique Rewers. After 20 years of working in corporate and bringing in outside experts, Angelique Rewers has mastered how to engage and land big clients. In 2010, she founded Bold Haus, a consulting firm that helps small businesses grow—and is now in the top 2% of women-owned businesses in the US. She'll share her tips and advice on the best practices for scaling your business, and her techniques for selling to corporate clients and getting them on your list.Topics Covered:Angelique’s entrepreneurial journey and background. [1:10]Unique advantages of selling to corporate clients. [7:36]Tips on how to land corporate clients. [10:57]How can business owners break out of impostor syndrome? [15:11]The entrepreneurial bubble and the comparison game. [19:25]A helpful anecdote for people working with corporate clients. [25:50]How to offer insight without showboating. [27:13]What are the biggest mistakes when approaching corporate clients? [29:48]Why do big companies bring in outside help? [32:29]The biggest mistakes businesses make to grow and scale. [37:08]Why don’t women put themselves out there as much as men do? [39:32]The unique talents and power women bring to business and beyond. [45:10]Angelique Rewers’ regrets along her entrepreneurial journey. [48:58]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Angelique Rewers/Bold Haus:Website InstagramTwitterClubhouseConnect with Jason Portnoyjportnoy.comInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Adam Greenberg is a morning radio show host and co-founder of a size-inclusive brand called One Bone. He was inspired to dive into the world of fashion after going on tour, where he struggled to find outfits that looked as good as they fit, and even had to custom-make his own. Adam knew that demand wasn’t the problem, so he and his team of business partners created One Bone, to give men like him newfound confidence and comfort, and help them take pride in being “The Biggest.”In this episode of the Perfectly Mentored Podcast, Adam and Jason talk about creating a fun and accessible brand—and more importantly, creating a community. Join us as Adam talks us through his journey and learn how to build an e-commerce brand… the right way.Topics Covered:Who is Adam Greenberg [1:06]The idea behind One Bone [2:33]The mindset mistakes startup owners make [8:16]How important is it to have a brand mission? [10:36]How community building fit into their process. [12:59]Tips on building a community. [16:08]The strategy of getting people to keep coming back? [20:49]Some of Adam’s biggest mistakes in building a brand. [25:18]How to make business partnerships work. [26:50]Adam’s approach to looking at growth? [31:40]Building profit into your strategy. [36:47] Marketing and branding advice. [38:22] Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Adam Greenberg/One Bone:Website (Use the code: "PerfectlyMentored" on Onebone.com for 15% off your first order!)InstagramConnect with Jason Portnoyjportnoy.comInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

In this episode of the Perfectly Mentored Podcast, Jason Portnoy welcomes Jeff Minnichbach, founder of No Limit Creatives (use code JPORT for 50% off month 1) to the show to pick his brain about everything from running and scaling a remote business to choosing the right types of creatives and more!Topics Covered:How did you come up with the idea for No Limit Creatives? [2:52] What were some of your biggest lessons while scaling NLC? [5:03]What’s your advice to entrepreneurs who feel lots of pressure in terms of losing customers to their competitors? [7:18]How do you keep your current clients happy while being able to scale? [9:37] How do you stay as lean as possible? [11:29]When COVID hit, how big of an advantage did being a remote business give you? [13:05]What are some of the biggest struggles of running a remote business? [14:24]How do you maintain a business culture in a remote environment? [16:06]Is there a difference between organic and paid ads in terms of creatives? [16:58]How do you stay on top of trends? [19:25]What type of creative should e-commerce brands use? [21:18] What about non-e-comm businesses? [22:35]What’s your advice for entrepreneurs who don’t know where to begin? [24:20]Do graphic designers blame you for losing their jobs? [27:16]When you hire overseas, sometimes there is a language barrier. How do you deal with that? [28:26]What’s your workday like? [31:08]What’s your advice to entrepreneurs about putting out everything on social media? [32:42]What’s next for NLC? [33:30]What are the top dos and don’ts for creatives? [34:16]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jeff Minnichbach:Website (use code JPORT for 50% off your first month)Connect with Jason Portnoyjportnoy.comInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Building a successful brand is no magic trick—at least, not in the way you think. There are no magic words for instant success; behind the curtain, it’s all about working hard and working smart. You need to have an idea, but more than that, you need to know how to sustain the passion that made you start the business in the first place, and hone in on what you’re good at. Steven Sashen is no stranger to what goes on behind the scenes. He is the founder, creator, and visionary behind Xero Shoes, the first lightweight, barefoot-inspired sandals in the market. The inspiration behind his signature minimalist footwear comes from his experiences. Steven found that running barefoot helped with his injuries and running gait—even allowing him to become a Masters All-American sprinter—and wanted shoes that kept the barefoot experience. His shoes later gained even more popularity on Shark Tank, the show where business owners pitch their ideas to investors, the “sharks.”He was offered $400,000 for 50% of Xero Shoes but, in a move that shocked many, turned it down. In this episode of the Perfectly Mentored Podcast, Steven shares his insights on how he turned his rejection into a bigger opportunity for his brand. Join us as he shares his story as a lifelong entrepreneur: from his beginnings as a magician and comedian to experience on Shark Tank, and how he created a life-changing brand that positively impacted the world.Topics Covered:The similarity of magic and entrepreneurship. [7:05]You were a stand-up comic and a magician. What do you think prepared you more in the business world? [10:04]What's your advice to the entrepreneurs right now who think that they have the idea? [18:57]The biggest mistake entrepreneurs make. [37:00]The digital age keeps going...and how that’s changed perspectives. [45:14]Steven’s experience of rejecting the deal on Shark Tank. [49:17]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Steven Sashen/Xero Shoes:InstagramFacebookWebsiteConnect with Jason Portnoyjportnoy.comInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

The sales industry is fast-paced and dynamic. Today’s buyers and strategies look very different. Only those who can identify the necessary changes, adapt them into their sales structure, and discover new ways of marketing will thrive. But it’s no easy task to innovate and improve your sales in an unsellable generation.Jeremy Miner has done just that, and he’s here to share how he did it. Jeremy is the Chairman of 7th Level, a global sales company, and his sales training has helped over 140,000 people in their businesses. His philosophy of being "a problem finder and a problem solver, not a product pusher" has led him to discover a new model of selling—and has made him one of the wealthiest sales professionals on the planet today. And after compiling all his sales experience and training for 6 months, he created the Neuro-Emotional Persuasion Questioning or NEPQ methodology, a revolutionary method based on an understanding of human behavior to multiply sales, designed to give salespeople a friction-free sales environment.In this episode of the Perfectly Mentored Podcast, Jeremy Miner shares his sales expertise and teaches us how to connect with your prospects, eliminate rejection, and close more deals. Join us as he discusses insights to help you become a high 6 figure and even 7 figure sales earner. Forget everything you thought you knew about sales and check this one out.Topics Covered:How he became one of the top go-to’s when it comes to sales training. [3:07]How to prepare for the sales call? [11:38]  Problem finding and problem-solving. [13:54] The right mindset and preparation before calls. [17:20]Tactical questions and consequence questions to ask your prospects. [22:00]Why are pauses important? [27:12]Tips on not losing motivation. [29:24] How to become a better seller? [33:02]The best resources to get better at human behavior. [41:55]How to become better persuaders; trigger words/questions. [43:27] The right way to follow up. [51:12]His decision to write a book [57:42]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jeremy Miner/ Sales Revolution:WebsiteFacebookConnect with Jason Portnoyjportnoy.comInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

On this episode of the Perfectly Mentored Podcast, Reebok founder, Joe Foster, joins Jason to take us through his amazing life, from his humble beginnings all the way to becoming the founder of one of the most influential athletic and iconic brands in history. If you’re an entrepreneur looking to gain some valuable insights, take this opportunity to learn from one of the best.Topics Covered:How did Reebok come to be? [2:01]What’s your advice for listeners who are entering a highly competitive market? [29:05]Do you think that there's a lack of perseverance amongst entrepreneurs right now? [50:14]To see Reebok get acquired by Adidas, what was going through your mind? [53:38]Did you speak to other founders, CEOs of other companies? [58:10]What’s the question you get asked the most? [1:00:18]If you could speak to all the entrepreneurs, what would be your one message? [1:04:00]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Joe FosterInstagramConnect with Jason Portnoyjportnoy.comInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Instagram is one of the most widely used social media platforms today for growing a business. And just like its contemporaries and competitors, it is constantly evolving.For many of the users looking to grow their brand on Instagram, keeping up with these changes can be overwhelming. One small misstep can ultimately compromise a brand’s progress because grabbing the audience’s attention simply isn’t as cheap or easy as it was before.But for “Instagram Guy” Lucas O’Keefe, navigating the platform is simply a matter of presenting authentic and value-driven content that makes your brand stand out. From starting as a middle school teacher to helping businesses grow their brand during the pandemic, Lucas capitalized on his genuine fondness for content communication to further hone his craft. This newfound calling would prove to be a gamechanger because—after only a year and a half—he was able to organically increase his Instagram following to just under 150,000.In this episode of the Perfectly Mentored Podcast, Jason sits down with Lucas as they talk about the fundamentals of modern Instagram marketing, the power of organic reach, and the importance of providing value to an audience. They also dive into Instagram’s algorithm and how it affects one’s progress in growing their brand.Topics Covered:How Lucas O’Keefe became the “Instagram Guy” [1:20]How does Instagram work? [5:02]How should one approach content creation in line with Instagram’s expansion to a video-sharing platform? [6:33]How important are captions? [10:07]What’s the hashtag strategy we should all be using right now? [12:47]How do you search for the right hashtags and what type of audience are you looking for within those hashtags? [16:05]How often should we be posting? [26:58]Do you ever go into your insights? [29:06]How many stories per day should you be posting? [30:16]What are the do’s and don’t’s of growing your following? [31:11]How do you recover from the algorithm-driven “penalties” of using bots or fake followers? [36:31]Can you technically run ads and trick the algorithm to get out of the penalty of having too many bots or fake followers? [40:49]What are the tricks for business owners with established personal brands to build their businesses on Instagram? [42:20]Rank the following in terms of importance––comments, likes, shares, and saves. [45:00]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Lucas O’KeefeInstagramTwitterConnect with Jason Portnoyjportnoy.comInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

IIIIIIIIIIIIIT'S TIIIIIIIIME!!!! On this episode of the Perfectly Mentored Podcast, legendary announcer Bruce Buffer joins Jason Portnoy to inspire us all with his wealth of experience that covers business, entrepreneurship, poker, and life in general. It’s time for a show that entrepreneurs and UFC fans alike will not want to miss!Topics Covered:Were you always business-focused? [1:10]Advice for entrepreneurs? [6:49]Becoming a showman and the importance of personal branding? [10:58]Managing emotions? [14:26]Which poker skills are the most transferable to life and business? [15:58]How did you come up with “It’s time”? [18:05]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Bruce BufferInstagramFacebookTwitterWebsiteConnect with Jason Portnoyjportnoy.comInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube