Perfectly Mentored with Jason Portnoy EP147: Erica Martin: How To Sell Irresistibly
In this episode of the Perfectly Mentored Podcast, we welcome Erica Martin. Erica is a world-class high ticket sales expert and a phenomenal entrepreneur who’s launched 8 successful businesses in the last 16 years. At just 18 years old, she began her entrepreneurial journey with her martial arts school, which grew to be one of the top martial arts schools worldwide. Her next step was leveraging the knowledge and experience she gained running her school to start an online consulting company. From there, she helped hundreds of martial arts school owners rake in over 6 figures per year on top of their existing businesses, closed $1.2 million in sales for her own company, and became the top consulting company in the martial arts industry in just 2 years!
Listen as she shares her sales journey, lessons she’s learned along the way, and the importance of interdependence. We’ll be talking about high ticket-sales, mindset, and everything you need in order to take your business to the next level, so don't miss this one!
Topics Covered:
- Erica’s background and entrepreneurial journey. [00:54]
- How Martial Arts helped her in her sales career. [2:25]
- Redefining the sales process. [4:29]
- The difference between pitching and selling. [5:29]
- What makes salespeople uncomfortable about sales? [7:32]
- How to charge clients for your service. [11:06]
- Advice for new business owners. [13:24]
- What holds businesses back? [15:59]
- Erica’s thoughts on treating your business like your baby. [18:04]
- Why do people create businesses that suck the life out of them, and how can they get out? [20:56]
- Erica’s thoughts on the “rise and grind” mentality. [24:16]
- Does growing a business require sacrificing your personal time? [26:36]
- The core elements of an irresistible offer. [30:26]
- How important is it to surround yourself with the right people? [36:56]
- The value of asking for help. [39:41]
- How does Erica level up in mindset and in business? [41:55]
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