Low Bar Podcast

Building a business on Amazon does not require inventory, shipping, or physical products. Fiction publishing through Amazon ebooks has quietly become one of the most scalable digital business models, even for people with no prior experience.Karla explains how her company, Fiction Profits Academy (https://www.fictionprofitsacademy.com/), has helped over 15,000 students by focusing on genre demand, repeat buyers, and execution instead of guesswork.The discussion covers how modern fiction publishing works, why romance and genre fiction outperform nonfiction, and why covers, titles, keywords, and positioning matter more than most people realize. It also looks at how AI, ghostwriters, and teams are used responsibly to scale output.If you care about business, entrepreneurship, ecommerce, or alternative Amazon models that do not rely on physical products, this will change how you think about opportunity.Sponsor:Sleep like you’re dead (in a good way).Grab yours at https://SwitchSupplements.com/lowbarUse code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.Timestamps:00:18 — What is Fiction Profits Academy (FPA)?02:05 — Fiction outsell non-fiction?06:41 — Focusing on readers in fiction genres 13:48 — Using ghostwriters and AI to write books25:49 — Importance of book title, cover, and description 36:38 — Income sources: Kindle Unlimited page reads39:18 — Difference between high-earning and average students44:53 — Exiting the business 52:16 — Scaling the business as it grewFollow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast

In part one on OF, we showed how creators build relationships using the FAKE Framework. This week focuses on the CASH Framework: crisis creation, anniversary exploitation, scarcity theater, and hierarchy games. These are the psychological triggers creators use to extract maximum revenue from their audience, and they work shockingly well.Fake emergencies, guilt trips, birthday extraction sequences, countdown timers that never end, leaderboards, and tiered membership systems all play a role in how these tactics drive revenue. Businesses in every industry already use versions of them. Some of it is genius marketing. Some of it crosses ethical lines. All of it generates revenue at scale.If you run a business, this episode will change how you think about urgency, scarcity, and customer psychology. It shows what works, what is manipulative, and where the line should be.Sponsor:KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.Timestamps:01:15 — The C.A.S.H. Framework03:15 — Access, scarcity, and controlled availability13:50 — Guilt Follow-Up and Personal Connection22:34 — Savior Complex25:50 — Milestones/Birthday Tactics33:50 — Why these tactics work outside OF40:30 — The Countdown51:05 — Hierarchy and Achievement Status*Follow us on Social**Instagram* — https://www.instagram.com/lowbarpod/*Facebook* — https://www.facebook.com/LowBarPod*X* — https://x.com/LowBarPodcast*TikTok* — https://www.tiktok.com/@lowbarpodcast

High ticket closing is a skill in online business that can generate real income without starting a company, running ads, or building products. Why do some people choose closing over starting a business, and why has it quietly become one of the most valuable skills in entrepreneurship for people who want leverage without ownership?Kayvon Kay talks with Ben and Jon about how closers convert qualified leads for businesses that already have demand. What makes companies trust closers with their revenue, and why does conviction matter more than scripts?Closers work remotely, sell proven offers, and focus entirely on revenue while avoiding the operational headaches of running a company. For the right person, closing can outperform starting a business in speed, focus, and upside.Find out more about Kayvon Kay here — https://www.kayvon.com/Sponsor:Sleep like you’re dead (in a good way).Grab yours at https://SwitchSupplements.com/lowbarUse code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.Timestamps:00:00 — Joys of remote closing01:20 — What is a closer?05:45 — Closing vs traditional sales roles12:15 — Do the hardwork and invest25:27 — Don't shoot so low31:20 — Will you do the work?39:30 — Wealth Triangle43:30 — Changes in closingFollow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast

This episode builds a 75 Hard framework for business. It is about discipline, consistency, and momentum instead of motivation and hacks. If you care about business, entrepreneurship, ecommerce, or building real mental toughness, this conversation is for you.Business 75 Hard rules:1. Daily ask — One direct revenue ask every day2. Daily content — Post one piece of content every day on one channel3. Stimulus free time — Intentional thinking time with no inputs4. Track one KPI manually — On paper, every single day5. Daily business cleanup — Remove friction and loose ends6. Daily uncomfortable ask — Reach out to people who can move your business forwardWhat Business 75 Hard can produce in the 75 days:75 asks more than most founders do in years75 content posts that sharpen your thinking75 uncomfortable asks that force breakthroughs75 KPIs that remove guesswork75 cleanups that systemize your businessSponsor:KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.Link to 75 Hard with Andy Frisella Podcast Episode — https://open.spotify.com/episode/1tDHTAgvqC6BVeHL9Fedha?si=5wnErahXTg-YV9nb9e1ccgTimestamps:00:25 — What is Andy Frisella's 75 Hard11:50 — Idea to start Business 75 Hard16:21 — Daily Ask20:45 — Daily Content27:55 — Stimulus-Free Time35:16 — Track One KPI41:15 — Daily Business Cleanup44:53 — Daily Uncomfortable Ask*Follow us on Social**Instagram* — https://www.instagram.com/lowbarpod/*Facebook* — https://www.facebook.com/LowBarPod*X* — https://x.com/LowBarPodcast*TikTok* — https://www.tiktok.com/@lowbarpodcast

New Year’s resolutions fuel a massive business built on optimism, failure, and predictable human behavior. Ben and Jon walk through the hidden economy behind fitness apps, diet challenges, planners, habit trackers, and self improvement products that surge every January. They explain how platforms already know exactly when users will fail, why that failure is expected, and how it becomes a feature of the business model. Using real data from apps and search trends, they show how predictable drop off turns into recurring revenue year after year.This is not a motivation episode. It is a business episode about incentives, psychology, and monetization. Once you see how these models work, you will recognize the same mechanics in subscriptions, ecommerce offers, challenges, and seasonal launches everywhere.Sponsor:Sleep like you’re dead (in a good way).Grab yours at https://SwitchSupplements.com/lowbarUse code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.Timestamps:00:00 The economy built on New Year’s optimism03:50 Why most resolutions fail by day 1907:35 How apps know exactly when users quit12:20 Vision boards and packaged motivation17:10 Shock bracelets and forced habit change22:40 Dry January and diet challenges explained28:35 The real business behind self improvement34:20 How this model applies to ecommerceFollow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast

Americans spend a trillion dollars on Christmas. Billions of it goes to one thing: pretending Santa is real. This is the Santa Industrial Complex. And it only exists because every parent in America agreed to tell the exact same lie.Let's get to 100k subscribers so Ben can be Santa next year!Sponsor:The only sponsor is us. If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off, and can't imagine why you'd ever want to.Timestamps:00:12 — Christmas rant03:01 — Thanksgiving and Christmas in America compared to Australia08:12 — The "Santa Industrial Complex"12:44 — Christmas photos with Santa18:52 — Digital Santa manipulation26:26 — Reindeer rentals are real?34:50 — New business ideas for Christmas?*Follow us on Social**Instagram* — https://www.instagram.com/lowbarpod/*Facebook* — https://www.facebook.com/LowBarPod*X* — https://x.com/LowBarPodcast*TikTok* — https://www.tiktok.com/@lowbarpodcast

Ben sold his pet brand last year, and now he misses the cash flow. He's been considering buying an existing eCommerce business. Jon and Ben review three very different potential acquisition targets: a niche personal care brand selling shampoo bars on Amazon, a low-cost supplement brand that looks highly competitive, and a wooden sensory toy company with killer reviews. Jon provides a crucial warning that buying an existing business can be "shittier than it looks" on paper. They discuss valuations, profit margins, ad backs, and the shocking $13 million asking price of a digital audio program business. Finally, Ben reveals his big vision. Which one would you buy?Sponsor:Sleep like you’re dead (in a good way).Grab yours at https://SwitchSupplements.com/lowbarUse code *LOWBAR* for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.Timestamps:00:11 — Considering buying a business01:05 — Warning about buying a business02:31 — First buying option11:39 — Second buying option26:44 — Third buying option37:06 — Plan to launch new store39:24 — The final factor in the decision50:33 — Buy PDF Business for 13 mil?Follow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast

This is a wild episode where the discussion focuses on a surprising source of business tactics: OF. The platform made $5 billion last year selling content that's free everywhere else.The secret? Community, perceived access, and personalization driven by unscalable efforts and a detailed CRM.Jon and Ben walk through the "FAKE" framework: Feedback, Access, Knowledge, and Exclusive. Tactics covered include: charging for personal critiques (the "Basic Rating Service" ), offering rush delivery or bulk discounts as upsells, using recurring subscriptions that rely on customer forgetfulness, and batch recording personalized voice and video messages for direct connection.The true gold is the CRM: creators track an astonishing amount of data points on users to hyper-personalize interactions, from job titles and income to emotional triggers and spending patterns. The takeaway for your business is simple: collect data and use it for good.Sponsor:The only sponsor is us.If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to.Timestamps:00:00 — OF Revenue and Strategy Overview03:57 — The F.A.K.E. Framework Introduction06:16 — Tiered Feedback/Rating Upsells16:01 — Comparison and Retention Tactics19:40 — Live Reaction Upsell22:58 — Bulk Discounts and Rush Delivery25:30 — Recurring Subscription Model (Unlimited Service)29:20 — Automated Messages43:40 — CRM Data54:35 — Exclusivity and Systemization1:04:00 — Scarcity OfferFollow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast

Going above and beyond in business is one of the simplest ways to stand out, but almost nobody does it. Ben and Jon break down real examples from ecommerce, online business, and service businesses that prove doing unscalable work can create customers for life. If you run a business, work in ecommerce, or want to grow through word of mouth instead of paid ads, this conversation is a blueprint you can use today.They dive into the psychology of customer loyalty, the power of personal follow up, how great operators remove friction for customers, and why automated messages never replace a real human connection. Ben shares the full story behind the golf simulator “box” concept and how small, unexpected touches create repeat buyers. Jon breaks down the simple practice that almost every business ignores but could instantly use to raise retention and reviews.This is a tactical, practical episode on customer experience, retention, and operator mindset, told through real stories, real failures, and real wins.Sponsor:Sleep like you’re dead (in a good way).Grab yours at https://SwitchSupplements.com/lowbarUse code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.Timestamps:0:00 — Unscalable work that actually scales your business1:07 — Why customers do not use the products they buy3:10 — The golf simulator box concept9:12 — The power of follow up calls in any business13:30 — Unscalable strategy: implementing software for free16:46 — Handling customers during emotional moments22:40 — Preventing negative word of mouth before it happens28:50 — Tools for creating personal video messages38:08 — First Form's extreme approachFollow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast

Entrepreneurship and the creator economy collide as Ben and Jon dig into the real leverage behind Gary Vee's VeeFriends. This is an operator-level breakdown of how smart creators turn attention into long-term ownership and why the VeeFriends model exposed an online business path most people completely missed.Ben explains why creator backed IP has real staying power, how audience trust becomes a business asset, and why Gary’s early moves were a preview of where the internet is going. Jon pushes on the practical side of it and why most creators never make the jump from content to long term ownership.This is a breakdown of creator led IP, attention arbitrage, and the gaps that still exist for people who understand where value migrates online. No hype. No slogans. Just the real operator angle on what Gary actually built.If you like conversations that reveal how online businesses and creator brands actually work, this episode is worth your time.Who is your favorite character? https://opensea.io/collection/veefriends-series-2Sponsor:The only sponsor is us.If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to.Timestamps:00:00 – BK and his VeeFriends belief03:25 – How VeeFriends got started06:26 – Is this just the start?13:45 – Were you into him? 21:35 – You don’t have to be an expert to build it23:00 – How to start and create content29:30 – Will it all be AI? 34:05 – What would Gary say?Follow us on SocialInstagram — https://www.instagram.com/lowbarpod/Facebook — https://www.facebook.com/LowBarPodX — https://x.com/LowBarPodcastTikTok — https://www.tiktok.com/@lowbarpodcast