Low Bar Podcast BK Might Buy a Business (Here's What He’s Looking At) — Ep. 13
Ben sold his pet brand last year, and now he misses the cash flow. He's been considering buying an existing eCommerce business. Jon and Ben review three very different potential acquisition targets: a niche personal care brand selling shampoo bars on Amazon, a low-cost supplement brand that looks highly competitive, and a wooden sensory toy company with killer reviews.
Jon provides a crucial warning that buying an existing business can be "shittier than it looks" on paper. They discuss valuations, profit margins, ad backs, and the shocking $13 million asking price of a digital audio program business.
Finally, Ben reveals his big vision. Which one would you buy?
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Timestamps:
00:11 — Considering buying a business
01:05 — Warning about buying a business
02:31 — First buying option
11:39 — Second buying option
26:44 — Third buying option
37:06 — Plan to launch new store
39:24 — The final factor in the decision
50:33 — Buy PDF Business for 13 mil?
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