Psychology Tricks Behind OF’s $5B Business — Ep. 18

In part one on OF, we showed how creators build relationships using the FAKE Framework. This week focuses on the CASH Framework: crisis creation, anniversary exploitation, scarcity theater, and hierarchy games. These are the psychological triggers creators use to extract maximum revenue from their audience, and they work shockingly well.

Fake emergencies, guilt trips, birthday extraction sequences, countdown timers that never end, leaderboards, and tiered membership systems all play a role in how these tactics drive revenue. Businesses in every industry already use versions of them. Some of it is genius marketing. Some of it crosses ethical lines. All of it generates revenue at scale.

If you run a business, this episode will change how you think about urgency, scarcity, and customer psychology. It shows what works, what is manipulative, and where the line should be.

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Timestamps:

01:15 — The C.A.S.H. Framework

03:15 — Access, scarcity, and controlled availability

13:50 — Guilt Follow-Up and Personal Connection

22:34 — Savior Complex

25:50 — Milestones/Birthday Tactics

33:50 — Why these tactics work outside OF

40:30 — The Countdown

51:05 — Hierarchy and Achievement Status

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