
Superpro Podcast
Tune into “Superpro Podcast” by Housecall Pro, where home service professionals share their journeys and expert advice. Each episode dives into real-life stories, offering insights on overcoming industry challenges, innovative business strategies, and personal growth. Learn how to elevate your service business from marketing tips to tech innovations. Perfect for newcomers and veterans looking to stay ahead in the home service industry.
Latest episodes

Apr 29, 2025 • 44min
Trophy Tips from a Texas Turtle
Roland Ligtenberg, co-founder of Housecall Pro, discusses techniques to overcome challenges with Jorge Bacallao, founder of Prime AC and Heat. Jorge shares his entrepreneurial journey, emphasizing the importance of communication, partnership, and team building in business. He discusses the challenges of scaling operations and the significance of innovative marketing strategies, particularly in the digital space. Jorge highlights the critical role of customer service and the impact of online reviews on business growth. He also looks back on some powerful lessons learned through the years and offers advice for aspiring Pros, including the key to slowly building a legacy… “the turtle wins the race.”

Apr 22, 2025 • 42min
“All I knew was hustle.”
Roland sits down with Tim Allen (not that Tim Allen), founder of Kopa Home Services. The real “Tool Man,” Tim’s got his hands in many areas, including handyman work, property management, real estate investing, and more. Roland and Tim cover marketing strategies for when you have no idea how to market your services, the struggle to find the right hires, and building street cred. And when are you ready to take the step with a software system like Housecall Pro? Tim knows and answers that question for those on the fence. He wraps up the interview with sound advice we all need to remember.

Apr 15, 2025 • 30min
Homeless to 7 Figures in 6 Years
Will Swartz of State 48 Home Comfort in AZ joins Roland to share his inspiring story. For nearly a year, Will struggled with substance abuse and homelessness. That’s a far cry from running a business that rakes in close to $2M. He lays out some of the secrets to his success and how he’s grown 40% year over year. Will touches on the importance of having money saved up for when commercial contractors don’t pay on time, the power of networking, out-of-the-box marketing, and when to hit the pavement harder. He also gets into how he offers options and financing to win jobs and increase ticket sizes. And what advice would he give younger Will? The answers are solid.

Apr 8, 2025 • 32min
DeLong and the Winding Road
Amber DeLong, co-owner of DeLong and Sons HVAC, shares her inspiring journey from a side hustle to a million-dollar family business in Shoemakersville, PA. She discusses the importance of partnership dynamics with her husband, Justin, and how they inject family values into their company. Amber reveals how community involvement and effective local advertising drive their success. She also shares invaluable social media tips and highlights the critical Housecall Pro feature that helps them gather fantastic customer reviews.

Apr 1, 2025 • 26min
From House Parties to Home Tech
Roland sits down with Jason Canaan, founder of Neat Wall TV. So how does a DJ with 25 years of experience spinning records wind up installing home electronics and tech? Jason shares his story, including how Marvel Studios and MTV inspired his logo and how Neat Wall got its name. He also discusses the Housecall Pro features he leans on, the importance of continuing education, family dynamics now that his son Logan has joined the business, and avoiding college debt.

Mar 25, 2025 • 26min
Kyle's #1 Culture Key
In this episode of the “Superpro Podcast,” Roland sits down with Kyle Rosenbaum, owner of AHAVAH Fire & Chimney in Branson, Missouri. Kyle shares how he took over a struggling business and fought through overwhelming odds to turn it into a success. They cover the dangers of overthinking, ego, and what separates successful companies from those that don’t grow. Kyle also lays out the importance of clearly defined annual goals and the steps it takes to reach them each week, along with how he uses Housecall Pro’s AI Analyst to enhance business operations. Find out why he prefers hiring someone without experience and what characteristics he looks for, plus learn his key to developing a strong company culture.

Mar 18, 2025 • 45min
Coffee Shop Pastries, Growing Business
Firefighter, paramedic, and construction Pro Chris Olson took over NW Moss Removal just a few years ago. Chris shares with Roland how to close the “revolving door” when it comes to staff, including finding and training good employees and developing promotion requirements. He also lays out how they go about winning repeat business and multiple tricks for attracting new customers. NW Moss Removal relies on Housecall Pro for a few key features. Learn what they can’t run their business without. Sneak peek: Roland and Chris take a deep dive into Pipeline, Service Plans, and the advantages of becoming a Superpro.

Mar 11, 2025 • 34min
Building a Mega Business in 2 Years
Michael Lanphear, CEO of AYS Plumbing & Rooter, shares his incredible journey of growing his business from a one-man operation to a multi-million dollar success in just two years. He discusses how performance pay and a strong company culture are key to superserving customers. Michael reveals effective strategies for managing bad reviews and surprising hiring tips. He also highlights the importance of utilizing Housecall Pro for streamlined operations and the role of community support in overcoming challenges. Expect insights on consistency and future growth!

Mar 4, 2025 • 30min
Wired for Growth
Matthew Hirthe, owner of JaxPowerPro, shares his incredible journey of growing an electrical service business to over a million dollars in just two years. He reveals his secrets to finding driven employees and creating career advancement opportunities. From handling emergencies to educating clients on electrical safety, Matthew emphasizes the importance of trust and effective communication. He also discusses optimizing operations with Housecall Pro and the essential financial literacy every entrepreneur needs to thrive.

Feb 25, 2025 • 48min
Phoenix Rising
Roland is joined by Tanya Wilson of Priority Pumping in Phoenix, Arizona. She shares how she built her business out of the ashes of divorce and has grown it over the last seven years. Tanya discusses the value of creating a winning culture, selecting the ideal employees (including an amazing and sneaky tactic to use at restaurants), coaching, and delegating. She also breaks down the importance of goal-setting for the business and her team, especially as they’re in the process of launching a franchise location. Growing up on a farm in Wyoming, she learned to go for it but also to ask for help when it’s needed.
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