Roland Ligtenberg, co-founder of Housecall Pro, discusses home service techniques with Eric Hope, owner of Quality Electric. Eric shares the journey of starting and growing his electrical business back in 2018. He covers the importance of branding and effective marketing strategies, along with the significance of customer referrals and reviews in driving business growth. Follow-up strategies and small interactions can make a big impact. Eric also lays out valuable insights on website development and employee training, as well as maximizing Housecall Pro for business success and the value of community support.