

Superpro Podcast
Housecall Pro
Tune into “Superpro Podcast” by Housecall Pro, where home service professionals share their journeys and expert advice. Each episode dives into real-life stories, offering insights on overcoming industry challenges, innovative business strategies, and personal growth. Learn how to elevate your service business from marketing tips to tech innovations. Perfect for newcomers and veterans looking to stay ahead in the home service industry.
Episodes
Mentioned books

Jan 13, 2026 • 43min
From Trailer Park Kid to Superpro Coach
Roland Ligtenberg, co-founder of Housecall Pro, sits down with Kent Mortensen, Housecall Pro Business Coach and founder of System Clean Restoration. Kent shares his journey from janitorial work to building a successful restoration business, along with several other businesses. He discusses the importance of finding and retaining good employees, the role of automation in scaling a business, and the lessons he’s learned along the way. Kent emphasizes the value of genuine care for both customers and employees, and how this approach has led to success in his ventures. He also reflects on the importance of mentoring the next generation and the evolving landscape of the service industry. Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about Kent or follow their journey? Check them out here:WebsiteInstagram Facebook

Jan 6, 2026 • 36min
Membership has its privileges.
Roland Ligtenberg, co-founder of Housecall Pro, cover some industry secrets with Brian Armstrong and Donovan Truesdale, co-owners of Blue Diamond Heating and Air since 2019. They share a few subtle shifts that helped boost profits during the pandemic, as well as the ins and outs of their membership plans. Donovan lays out some of the surprising places they’ve found employees, including referrals from clients. Don’t miss their solid take on training and how they invest in their team to create a winning culture. Brian gives insight on the one advertisement that has brought in the most customers and led to a 35% growth in profit in the first year. Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about them or follow their journey? Check them out here:WebsiteInstagramFacebook

Dec 30, 2025 • 25min
Go Fast, Grow Fast
Roland Ligtenberg, co-founder of Housecall Pro, talks shop and business growth with Robert “Bobby” “Ricky Bobby” Mitchelson, founder of Bobcat Electric. Bobby shares how a failed partnership turned into a successful solo journey along with how he builds culture and attracts employees. He lays out two life-changing secrets a fellow Pro shared in a Housecall Pro Facebook community post, as well as the role Housecall Pro plays in his business growth. Bobby also includes tips on finding new customers and getting involved in the community. And don’t miss some of the unique ideas Bobcat acts on to help grow their business. Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about Robert or follow their journey? Check them out here:WebsiteFacebook

Dec 23, 2025 • 36min
Keys to Last Year’s 4X
Roland Ligtenberg, co-founder of Housecall Pro, sits down with Barbara Vaigauskaite and Jeremy Walsh, cofounders of Mr. Perfect Plumbing. They shared the journey from both getting fired to starting their own plumbing business, along with the challenges and successes they've encountered along the way. The conversation covers effective marketing strategies, hiring the right team, the importance of honest, quality service, and the value of technology in managing their business. They also highlight the benefits of being part of the Housecall Pro community and the tools that have helped them quickly grow their business.Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about them or follow their journey? Check them out here:WebsiteFacebook

Dec 16, 2025 • 32min
Building the Electric Growth Machine
Roland Ligtenberg, co-founder of Housecall Pro, talks business growth with Rey Guedes, the founder of R&J Brothers Electric. Rey and his brother Juan have built a thriving, multi-generational business in New Milford, New Jersey. Rey shares how they prepare for the slowest months (January, February, and March), what he looks for in employees, and how he educates customers. Rey also divulges what he covers in monthly shop meetings where he provides breakfast, and how they use technology to reach the next level. Rey is also a self-proclaimed nerd, and lays out some of the ways he continues learning as he goes. It’s a story of humble beginnings you won’t want to miss. Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about Rey or follow their journey? Check them out here:WebsiteInstagramFacebook

Dec 9, 2025 • 35min
Kimberly’s Crazy Superpower
Roland Ligtenberg, co-founder of Housecall Pro, discusses entrepreneurship with Kimberly Sevilla, the founder of Shelter Air. Kimberly shares her journey from working as a guide in whitewater rafting to the world of HVAC, her strategies for rapid business growth, and the importance of community engagement. (It runs from local farm stands to large conferences.) She lays out the challenges of cash flow management, the significance of setting clear business goals, and how technology plays a crucial role in her operations. It’s all about the backbone. Kimberly also emphasizes the importance of empowering women in the trades and offers valuable advice for aspiring entrepreneurs.Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about Kimberly or follow their journey? Check them out here:WebsiteInstagramFacebook

Dec 2, 2025 • 33min
Cheat Notes from the Professor
Roland Ligtenberg, co-founder of Housecall Pro, sat down with Scott Larson, the founder of Lake-Sumter Dryer Vent Cleaning. Scott shares his unusual journey from working as an adjunct college professor to starting his own dryer vent cleaning business during the pandemic. He discusses the importance of addressing safety issues related to dryer fires, effective marketing strategies, and the role of AI in enhancing business operations. Scott also emphasizes the significance of building credibility through customer reviews and the benefits of service plans for customer retention. Learn how Housecall Pro has contributed to Scott's success.Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about Scott or follow their journey? Check them out here:WebsiteFacebook

Nov 25, 2025 • 33min
Tips from a Master Craftsman
Roland Ligtenberg, co-founder of Housecall Pro, talks home service ownership with Aaron Wozencraft, the founder of Omnicraft Home Comfort. Aaron shares his roots in the construction industry and how it led him to start his own business in Champagne, Illinois. He discusses leveraging home warranties for growth, the importance of communication, value of after-hours availability, and the significance of community support. Aaron emphasizes the need to challenge yourself for growth and highlights underrated features of Housecall Pro that help make his business even more efficient. Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about Aaron or follow their journey? Check them out here:InstagramFacebook

Nov 18, 2025 • 41min
Building a Growth Engine
Roland Ligtenberg, co-founder of Housecall Pro, discusses overcoming challenges and growing business with Joe Pruitt, founder of Pruitt Mechanical Services. Joe shares his origins as an electrician and what led him to start his own business in 2009. He also hits on his time installing appliances for Sears… as many as four units a day. Joe lays out hiring strategies and finding the best techs, pricing, how to track what’s actually working, getting more referrals, marketing investments, and community involvement. And speaking of community involvement, don’t miss the high school football game sponsorship idea he pulled off. See how Housecall Pro has helped Pruitt Mechanical become a three trade company. Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about Joe or follow their journey? Check them out here:WebsiteInstagramFacebook

Nov 13, 2025 • 35min
A Military Firefighter Growing Business
Roland Ligtenberg, co-founder of Housecall Pro sits down with Bret Martine, owner of Rescue Air and Heat in Cocoa Beach, FL. Bret shares how he juggles his service as a firefighter, deployments in the military, and growing a flourishing business in the HVAC industry. He discusses the operational strategies that have led to significant growth, the importance of branding and marketing, and how technology has streamlined his business processes. He also addresses the challenges of running a home service business including Bluon integration, the ins and outs of branding, hiring and firing, networking, clear goals, and self-care. This is a must watch for aspiring entrepreneurs.Sign up for Housecall Pro: https://bit.ly/3G6SKAAWant to learn more about Bret or follow their journey? Check them out here:WebsiteInstagramFacebook


