Superpro Podcast The Money Mindset
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Jul 8, 2025 Kyle Clifton, owner of Fixie Handyman in Katy, Texas, shares his journey from humble beginnings to business growth through savvy SEO and engaging blog content. He emphasizes the importance of networking via Facebook and the impact of community feedback on branding. Topics include strategies for effective employee recruitment, scaling to multiple locations, and enhancing customer experience with communication tools. Kyle also highlights the necessity of maintaining a positive mindset and the role of the Superpro community in refining his brand's image.
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Filling the Handyman Market Gap
- Kyle Clifton saw a big gap in the handyman market between big franchises and unreliable contractors.
- He aimed to create a scalable handyman business with a strong brand and reliable service.
Build Brand Before Work
- Build your brand before doing any actual work by investing in website, social media, and CRM.
- Hire specialists for SEO to rank higher on Google and generate consistent leads quickly.
Prioritize Quality Over Quantity Content
- Focus on quality local content, not volume, to rank better in Google search.
- Provide authentic, unique job examples with photos to satisfy Google's preference for real content.