The Art of Franchise Marketing

Join us in this engaging conversation as we delve into the world of franchise marketing with Rob Flanagan, CEO of Hounds Town USA. Hounds Town USA is a fully interactive doggie daycare franchise, overnight dog boarding, and dog wash facility that offers customers worry-free and reliable pet care service. Discover how Rob's passion for dogs led him to build a franchise brand centered around creating a natural pack environment for our furry friends. Explore the challenges and triumphs of blending heart-driven values with business strategies and delve into the heart of the Hounds Town philosophy, which prioritizes creating a natural pack environment for dogs and resonating with franchisees who are passionate about the well-being of our four-legged companions.

In this episode of The Art of Franchise Marketing, host Madeleine Zook sits down with Benjamin Woodruff, Co-CEO of Woops Macaroons. They delve into the intersection of technology and franchising, exploring how they leverage cutting-edge tech solutions to enhance franchise development, operations, and communication. Benjamin shares insights on their proprietary AI assistant "Samantha," the role of technology in lead generation and sales processes, and the challenges and opportunities of integrating AI into franchise systems. He also offers valuable advice to both franchisees and franchisors, emphasizing the importance of data-driven decision-making and the critical role of selecting the right franchisees for sustainable growth. Tune in to gain a deep understanding of how tech innovation is reshaping the franchising landscape and learn actionable strategies for successful franchise expansion.

Join Madeleine Zook on the Art of Franchise Marketing as she interviews Mark Amory, the CEO of Feels Like Friday Service Brands, with a spotlight on Puddle Pools. Discover the journey behind Puddle Pools' unique approach to franchise marketing, combining a vibrant and fun brand culture with effective business strategies. Mark shares insights into the expansion of Puddle Pools from Canada to the US, discussing the challenges and triumphs of maintaining a lively company culture across borders. Learn about Puddle Pools' innovative marketing strategy, designed to create a strong brand presence and drive customer engagement. From patient franchisor growth strategies to franchisee success stories, Tune in to explore how Puddle Pools is making a splash in the pool cleaning industry by embracing the power of creativity, community, and franchise success.

In this episode of The Art of Franchise Marketing, host Madeleine Zook engages in a candid conversation with Amyn Bandali, CEO of Ivy Kids, a leading childcare franchise. Amyn shares his journey from stumbling into franchising to expanding Ivy Kids beyond Texas, offering valuable advice for both franchisees and franchisors. Delve into the intricacies of marketing and branding in the childcare sector, where the focus is on nurturing young minds and fostering a strong sense of community. Gain insights into the challenges of recruiting and retaining passionate teachers, and discover how Ivy Kids maintains its commitment to high-quality education and parent engagement. This episode offers a valuable glimpse into the future of franchise success in the ever-evolving landscape of early childhood education.

Join us on The Art of Franchise Marketing as we delve into the dynamic world of franchising and brand transformation with Jan Muhleman, the President of Regroup, a leading marketing communications agency. In this engaging conversation, Jan talks about the evolution of franchising and what it takes to turn a brand into a way of life. Jan shares her journey from co-founding the fourth-generation brand transformation agency, Regroup, to her pivotal role in the rebranding and expansion of Domino's Pizza. Jan founded the first AOR for Domino's and worked closely with the founder, Tom Monaghan, to grow the brand to over $2.5 billion in sales and 5,500 locations internationally. Discover how Jan and her team transformed Domino's Pizza, designing innovative solutions, and fostering a collaborative relationship that drove the brand to international success. Jan shares her experiences, highlighting key lessons from her career, including the significance of effective communication, customer-centricity, and data-driven decision-making. She offers valuable advice for both franchisees and franchisors, emphasizing the role of shared responsibility in creating successful and impactful franchise brands.

Join us in this episode of The Art of Franchise Marketing as host Madeleine Zook from Netsertive talks to Geraldine Smythe, CEO of iKidsU, about the transformative journey of rebranding and restructuring a franchise. IKidsU is the premiere one-stop afterschool shop for kids, families, schools, and communities. Geraldine shares her unique experience of taking over iKidsU, a comprehensive after-school enrichment and care service, and how she approached the challenge of rebuilding the brand to exceed its previous success. Discover the strategic decisions, lessons learned, and insights into the process of turning an acquisition into a thriving franchise model that caters to the evolving needs of families and educators. 

In this episode of The Art of Franchise Marketing, host Madeleine Zook welcomes Gino Scialdone, CEO and founder of American Recruiters. Founded in 1982, American Recruiters is a national recruiting firm that selectively partners with organizations committed to locating, identifying & onboarding the highest level of talent available for their businesses. Together, they discuss the evolution of the employment industry. Gino shares how they transformed from a small local agency to a multi-state executive search firm and eventually ventured into franchising. As they delve into the challenges of the post-pandemic job market, they explore the brand's mission and focus on healthcare and technology sectors, ensuring a steady demand for their services. This episode offers valuable insights into the future of staffing and recruitment, providing inspiration to both job seekers and franchise business enthusiasts alike. Join them for an insightful conversation on the future of staffing and the key to success in the changing landscape of employment.

In this episode of The Art of Franchise Marketing, Madeleine Zook talks with Justin Rosenberg, founder and CEO of Honeygrow, a brand that has earned a reputation for its high-quality, craveable, and customizable food options. With a strong focus on customer satisfaction, the chain has managed to create a loyal following and has established itself as a leader in the healthy food industry. Justin discusses his journey into the restaurant business and the growth of Honeygrow, which currently has 33 locations and plans for expansion. Throughout the conversation, Justin emphasizes the importance of understanding the brand, having a solid operational foundation, and building a talented team to navigate the ever-changing landscape of the restaurant industry. In terms of advice for aspiring entrepreneurs, Justin emphasizes the importance of understanding basic accounting principles, especially when scaling a business. Knowing how to manage finances and analyze profit and loss statements is crucial for success.

Welcome to another episode of the Art of Franchise Marketing, we have the pleasure of being joined by Tyler Burnett, the Director of Franchise Development for Mosquito Joe. Mosquito Joe is a well-known franchise business that falls under the umbrella of Neighborly, a community of home service brands that all share a common goal of providing exceptional service to their customers.What sets Mosquito Joe apart in the pest control industry is its strong commitment to eco-friendly practices and its dedication to offering top-notch services to both its clients and franchise owners. They strive to improve the quality of life for their customers and franchisees by developing alternative treatments to synthetic pesticides, working closely with the Environmental Protection Agency, and providing all-natural solutions for property treatments.Their efforts in environmental protection and customer education have established Mosquito Joe as a leader in the industry, delivering an unparalleled customer experience. In this episode, Tyler will be sharing valuable insights into Mosquito Joe's franchise development, their commitment to eco-friendly practices, and the secrets behind their marketing success.Don't miss out on this opportunity to gain valuable knowledge and learn from the best!

Join us for an exciting episode of the Art of Franchise Marketing featuring Joshua Linggins, who leads the Franchising Teams for Dunkin' and Baskin-Robbins at Inspire Brands. In this conversation with Madeleine Zook, Linggins explore the importance of recognizing and crediting those who have supported and contributed to our success. Linggins shares how various leaders have played a vital role in his career, offering guidance and support that helped him achieve his goals. Linggins emphasizes the essential qualities required for success in the franchising industry - a deep understanding of people, strong networking abilities, and a dedication to teamwork. This conversation reveals why Dunkin' is a brand that values community and personalization, with franchisees as the driving force behind their accomplishments. We highlight the significance of finding individuals who are genuinely passionate about the Dunkin' culture, rather than simply fitting the mold. Tune in to gain valuable insights into Dunkin's winning formula!