The Art of Franchise Marketing

Join Michelle, the Marketing Manager at Tutor Doctor, on The Art of Franchise Marketing as she reveals the secrets to success in the ever-changing world of franchise marketing. Explore how Tutor Doctor, the top-ranked in-home education franchise, adapts its strategies for different countries and cultures. Discover the power of hyper-localization, fostering innovation, and building relationships with franchisees to achieve brand growth and success. Get inspired and unlock your potential in the world of franchising with Michelle's expert insights.

Dive into the captivating story of Aqua-Tots Swim Schools, the franchise that has transformed from a local business to a global empire. Join us as we explore how Aqua-Tots Swim Schools has expanded to over 120 communities worldwide, providing year-round, indoor swim instruction, community outreach, and drowning prevention education to children of all abilities. As the world's largest swim school franchise, Aqua-Tots hand-selects instructors who are dedicated to teaching children how to stay safe in and around water. With a trusted curriculum that has been perfected over 30 years, Aqua-Tots teaches four million swim lessons annually. In this interview, co-founder and president Paul Preston reveals the journey into franchising, the unique model that sets Aqua-Tots apart, and their unwavering commitment to creating a safe and welcoming environment for moms and kids. Discover the core values that drive their success and their exciting plans for the future.

On the Art of Franchise Marketing, Sean Oatney and Ed Ouellette share the inspiring story of how Tommy's Express car wash went from a manufacturing company to a flourishing international franchise brand. Tommy's Express is a national car wash franchise and a comprehensive car wash solution, powered by Tommy Car Wash Systems. Tommy Car Wash Systems is a team of passionate car wash professionals working to create opportunities. A leading provider of modern automatic car wash designs, carwash equipment, and carwash facilities. Discover how they've achieved rapid global growth while prioritizing environmental sustainability and customer satisfaction. 

Join us on The Art of Franchise Marketing as we sit down with Glenn Leingang, Chief Development Officer at Generator Supercenter, the leading Generac dealer in North America. With their focus on home generators, Generator Supercenter brings peace of mind to their customers. Glenn's passion for empowering individuals and making a difference shines through as he discusses the transformative effect Generator Supercenter has on cities and communities. Their commitment to offering peace of mind through generators has not only made them an essential service but also a source of security during challenging times such as natural disasters. Learn how this brand's dedication to quality, support, and community impact has cultivated a thriving network of successful franchise partners.

Join us in this episode of The Art of Franchise Marketing as we sit down with Brad Bogan, VP of US Franchising at McDonald's. McDonald’s is the world’s leading global food service retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local businessmen and women. Discover the behind-the-scenes strategies that have propelled McDonald's to the forefront of the franchise world. Brad emphasizes the strength of McDonald's brand trust, its global presence, and the three-legged stool that forms the foundation of its success: company staff, a robust supplier network, and dedicated owner-operators. From maintaining quality to opening new doors, he shares insights into the brand's growth philosophy, recruitment initiatives, and the pivotal role of owner-operators in maintaining consistency. 

Step into the world of franchise marketing with an engaging conversation between Madeleine Zook and Scott Abbott, the CEO of Five Star Franchising. Five Star Franchising is a holding company of various franchised brands. Five Star Franchising provides franchisors and franchisees with the resources necessary to exponentially expand their businesses. Abbott passionately discusses the transformation of the home services industry and how his platform is elevating customer experiences through a five-star promise. With a commitment to purpose and a cohesive team, he envisions a billion-dollar enterprise where franchisees flourish, innovation thrives, and the industry as a whole is uplifted. Join the discussion and discover how leadership, collaboration, and passion are driving the success of Five Star Franchising and its mission to redefine excellence in-home services.

On this episode of The Art of Franchise Marketing dive into the inspiring story of Aaron Harper, CEO of Rolling Suds, as he shares the exciting journey of turning an emerging power-washing brand into a national powerhouse. Rolling Suds is a leading residential and commercial mobile power washing company. With state-of-the-art truck-mounted power washing units combined with years of experience, they safely and cost-efficiently clean all exterior surfaces and provide the customer with complete satisfaction. Explore the challenges and triumphs of franchise development, the importance of setting proper expectations, and the key role culture plays in fostering franchisee success. This conversation reveals the roadmap to building a franchise empire while staying true to the core values that drive the brand's growth.

Join us in this engaging conversation as we delve into the world of franchise marketing with Rob Flanagan, CEO of Hounds Town USA. Hounds Town USA is a fully interactive doggie daycare franchise, overnight dog boarding, and dog wash facility that offers customers worry-free and reliable pet care service. Discover how Rob's passion for dogs led him to build a franchise brand centered around creating a natural pack environment for our furry friends. Explore the challenges and triumphs of blending heart-driven values with business strategies and delve into the heart of the Hounds Town philosophy, which prioritizes creating a natural pack environment for dogs and resonating with franchisees who are passionate about the well-being of our four-legged companions.

In this episode of The Art of Franchise Marketing, host Madeleine Zook sits down with Benjamin Woodruff, Co-CEO of Woops Macaroons. They delve into the intersection of technology and franchising, exploring how they leverage cutting-edge tech solutions to enhance franchise development, operations, and communication. Benjamin shares insights on their proprietary AI assistant "Samantha," the role of technology in lead generation and sales processes, and the challenges and opportunities of integrating AI into franchise systems. He also offers valuable advice to both franchisees and franchisors, emphasizing the importance of data-driven decision-making and the critical role of selecting the right franchisees for sustainable growth. Tune in to gain a deep understanding of how tech innovation is reshaping the franchising landscape and learn actionable strategies for successful franchise expansion.

Join Madeleine Zook on the Art of Franchise Marketing as she interviews Mark Amory, the CEO of Feels Like Friday Service Brands, with a spotlight on Puddle Pools. Discover the journey behind Puddle Pools' unique approach to franchise marketing, combining a vibrant and fun brand culture with effective business strategies. Mark shares insights into the expansion of Puddle Pools from Canada to the US, discussing the challenges and triumphs of maintaining a lively company culture across borders. Learn about Puddle Pools' innovative marketing strategy, designed to create a strong brand presence and drive customer engagement. From patient franchisor growth strategies to franchisee success stories, Tune in to explore how Puddle Pools is making a splash in the pool cleaning industry by embracing the power of creativity, community, and franchise success.