Join us in this episode of The Art of Franchise Marketing as we sit down with Brad Bogan, VP of US Franchising at McDonald's. McDonald’s is the world’s leading global food service retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local businessmen and women. Discover the behind-the-scenes strategies that have propelled McDonald's to the forefront of the franchise world. Brad emphasizes the strength of McDonald's brand trust, its global presence, and the three-legged stool that forms the foundation of its success: company staff, a robust supplier network, and dedicated owner-operators. From maintaining quality to opening new doors, he shares insights into the brand's growth philosophy, recruitment initiatives, and the pivotal role of owner-operators in maintaining consistency.
The Art of Franchise Marketing