The Art of Franchise Marketing

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Angela Olea, Founder & CEO of Sweet Influencers, and Liberty Bernal, President & COO, for a candid conversation on building, scaling, and evolving purpose-driven franchise brands.Angela and Liberty share lessons from their early days as founders. Including hard-earned insights on hiring, leadership transitions, and navigating private equity, and how those experiences ultimately led to the creation of Sweet Influencers, a company redefining influencer marketing for franchise systems.The discussion explores how franchises can successfully bridge technology with human connection, why authenticity matters more than ever at scale, and how to design influencer programs that protect brand integrity while delivering measurable results. From local storytelling to legal considerations, KPIs, and long-term influencer relationships, this episode offers a practical roadmap for franchise leaders looking to turn franchisees into true brand advocates.

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. Kenneth also highlights the challenges of managing multiple vendors and the importance of building strong relationships to drive performance.

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Demi Iskandar, the Head of Marketing at School of Rock. They discuss the evolving landscape of marketing, focusing on lead generation strategies, the importance of community engagement, and the balance between corporate and franchise marketing efforts. Demi shares insights on local marketing tactics, the significance of authentic storytelling, and the impact of social campaigns. The conversation also touches on the role of data analysis in marketing strategies and the future initiatives involving AI.

In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their customers. 

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiatives, including national tournaments and partnerships. The conversation highlights the vibrant pickleball culture and the club's commitment to fostering a welcoming environment for players of all levels.

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Young, president of Pet Butler. They discuss Pet Butler's journey since its 2017 acquisition, the challenges encountered in marketing and franchisee buy-in, and the strategies implemented to grow the business. James shares insights on leveraging AI in marketing, understanding customer behavior, and retaining customers in a competitive landscape. The conversation highlights the evolving nature of marketing in the franchise industry and the need for strategic planning amid new technologies.

In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy’s Sliders. Ashley shares her expert perspective on franchise marketing, highlighting the importance of data-driven decision-making, innovative technology, and community engagement. Listeners will gain valuable insights into recent initiatives, such as website launches and menu simplification, as well as practical lessons learned from years of experience. Additionally, they will explore the transformative impact of AI tools on marketing operations. Whether you’re a seasoned marketer or new to the franchise world, Ashley’s approach to authentic leadership and continuous learning delivers actionable strategies for success.

In this episode of the Art of Franchise Marketing, Erin Martin interviews Martha O’Gorman, CMO of Loyalty Brands. They discuss Martha's journey in the franchise industry, the growth and expansion of Loyalty Brands, and the company's unique multi-brand strategy. Martha shares insights on cross-marketing, franchisee relationships, and the company's support structure. The conversation also explores the challenges of digital marketing, the evolution of website management, and the significance of digital PR. Finally, they explore the need for diversified marketing strategies and the opportunities available in franchising.

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. Kenneth also highlights the challenges of managing multiple vendors and the importance of building strong relationships to drive performance.

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Adam Povlitz, CEO of Anago Cleaning. Adam shares his journey from joining the family business to becoming CEO, discussing the challenges and insights he gained along the way. The conversation explores the importance of building a strong team and company culture, the role of technology in operations, and how Anago is leveraging AI to enhance the customer experience. Adam also outlines the company's future vision and growth strategies, emphasizing the need for innovation in the cleaning industry.