In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy’s Sliders. Ashley shares her expert perspective on franchise marketing, highlighting the importance of data-driven decision-making, innovative technology, and community engagement. Listeners will gain valuable insights into recent initiatives, such as website launches and menu simplification, as well as practical lessons learned from years of experience. Additionally, they will explore the transformative impact of AI tools on marketing operations. Whether you’re a seasoned marketer or new to the franchise world, Ashley’s approach to authentic leadership and continuous learning delivers actionable strategies for success.
The Art of Franchise Marketing