In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. Kenneth also highlights the challenges of managing multiple vendors and the importance of building strong relationships to drive performance.
The Art of Franchise Marketing