Scaling Trust: Influencer Marketing That Works for Franchises

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Angela Olea, Founder & CEO of Sweet Influencers, and Liberty Bernal, President & COO, for a candid conversation on building, scaling, and evolving purpose-driven franchise brands.

Angela and Liberty share lessons from their early days as founders. Including hard-earned insights on hiring, leadership transitions, and navigating private equity, and how those experiences ultimately led to the creation of Sweet Influencers, a company redefining influencer marketing for franchise systems.

The discussion explores how franchises can successfully bridge technology with human connection, why authenticity matters more than ever at scale, and how to design influencer programs that protect brand integrity while delivering measurable results. From local storytelling to legal considerations, KPIs, and long-term influencer relationships, this episode offers a practical roadmap for franchise leaders looking to turn franchisees into true brand advocates.