The Art of Franchise Marketing

On the Art of Franchise Marketing, explore the world of franchising with seasoned expert Rick Robinson. Rick is the President of Franchise Genesis, a franchise development company that can help you expand your business through franchising in the most efficient and cost effective way. Including finding your franchisee leads. Listen and gain valuable insights into setting realistic goals, targeting the right candidates, and maximizing your franchise investment. Dive deep into the role of Franchise Genesis in helping businesses evolve into successful franchisors, and gain valuable insights into the keys to franchise success.

Discover the secrets to franchise management success on the new episode of The Art of Franchise Marketing. Join Justin Mink, the expert in implementing EOS (Entrepreneurial Operating System). EOS is a business operating system designed to help you run a frustration-free organization and gain renewed energy, focus, excitement, and business growth. Justin teaches you how to unlock the potential to run a frustration-free organization and ignite renewed energy, focus, and excitement using EOS. Whether you're a franchisee or franchisor, this episode will reveal how EOS can streamline your operations, align your teams, and pave the way for remarkable success. 

Join Jake Jensen and Ashley Cowper from Craft Axe Throwing as they share their captivating journey from diverse backgrounds to bringing the thrill of axe throwing to communities nationwide. Uncover the secrets behind Craft Axe Throwing's mission to create unforgettable experiences for guests and their dedicated team. Dive into the challenges they face in expanding their franchise and explore the benefits of joining the Craft Axe Throwing family. Discover how this industry is changing the game and proving that franchising can be both fun and sustainable. Don't miss out on this thrilling episode showcasing the success of Craft Axe Throwing's franchise model. Learn from Ashley and Jake about community engagement, surprising challenges, and the world of entertainment franchising.To learn more, franchise.craftaxethrowing.com conducts casual and competitive axe throwing events for social, corporate, and league groups. 

Join Michelle, the Marketing Manager at Tutor Doctor, on The Art of Franchise Marketing as she reveals the secrets to success in the ever-changing world of franchise marketing. Explore how Tutor Doctor, the top-ranked in-home education franchise, adapts its strategies for different countries and cultures. Discover the power of hyper-localization, fostering innovation, and building relationships with franchisees to achieve brand growth and success. Get inspired and unlock your potential in the world of franchising with Michelle's expert insights.

Dive into the captivating story of Aqua-Tots Swim Schools, the franchise that has transformed from a local business to a global empire. Join us as we explore how Aqua-Tots Swim Schools has expanded to over 120 communities worldwide, providing year-round, indoor swim instruction, community outreach, and drowning prevention education to children of all abilities. As the world's largest swim school franchise, Aqua-Tots hand-selects instructors who are dedicated to teaching children how to stay safe in and around water. With a trusted curriculum that has been perfected over 30 years, Aqua-Tots teaches four million swim lessons annually. In this interview, co-founder and president Paul Preston reveals the journey into franchising, the unique model that sets Aqua-Tots apart, and their unwavering commitment to creating a safe and welcoming environment for moms and kids. Discover the core values that drive their success and their exciting plans for the future.

On the Art of Franchise Marketing, Sean Oatney and Ed Ouellette share the inspiring story of how Tommy's Express car wash went from a manufacturing company to a flourishing international franchise brand. Tommy's Express is a national car wash franchise and a comprehensive car wash solution, powered by Tommy Car Wash Systems. Tommy Car Wash Systems is a team of passionate car wash professionals working to create opportunities. A leading provider of modern automatic car wash designs, carwash equipment, and carwash facilities. Discover how they've achieved rapid global growth while prioritizing environmental sustainability and customer satisfaction. 

Join us on The Art of Franchise Marketing as we sit down with Glenn Leingang, Chief Development Officer at Generator Supercenter, the leading Generac dealer in North America. With their focus on home generators, Generator Supercenter brings peace of mind to their customers. Glenn's passion for empowering individuals and making a difference shines through as he discusses the transformative effect Generator Supercenter has on cities and communities. Their commitment to offering peace of mind through generators has not only made them an essential service but also a source of security during challenging times such as natural disasters. Learn how this brand's dedication to quality, support, and community impact has cultivated a thriving network of successful franchise partners.

Join us in this episode of The Art of Franchise Marketing as we sit down with Brad Bogan, VP of US Franchising at McDonald's. McDonald’s is the world’s leading global food service retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local businessmen and women. Discover the behind-the-scenes strategies that have propelled McDonald's to the forefront of the franchise world. Brad emphasizes the strength of McDonald's brand trust, its global presence, and the three-legged stool that forms the foundation of its success: company staff, a robust supplier network, and dedicated owner-operators. From maintaining quality to opening new doors, he shares insights into the brand's growth philosophy, recruitment initiatives, and the pivotal role of owner-operators in maintaining consistency. 

Step into the world of franchise marketing with an engaging conversation between Madeleine Zook and Scott Abbott, the CEO of Five Star Franchising. Five Star Franchising is a holding company of various franchised brands. Five Star Franchising provides franchisors and franchisees with the resources necessary to exponentially expand their businesses. Abbott passionately discusses the transformation of the home services industry and how his platform is elevating customer experiences through a five-star promise. With a commitment to purpose and a cohesive team, he envisions a billion-dollar enterprise where franchisees flourish, innovation thrives, and the industry as a whole is uplifted. Join the discussion and discover how leadership, collaboration, and passion are driving the success of Five Star Franchising and its mission to redefine excellence in-home services.

On this episode of The Art of Franchise Marketing dive into the inspiring story of Aaron Harper, CEO of Rolling Suds, as he shares the exciting journey of turning an emerging power-washing brand into a national powerhouse. Rolling Suds is a leading residential and commercial mobile power washing company. With state-of-the-art truck-mounted power washing units combined with years of experience, they safely and cost-efficiently clean all exterior surfaces and provide the customer with complete satisfaction. Explore the challenges and triumphs of franchise development, the importance of setting proper expectations, and the key role culture plays in fostering franchisee success. This conversation reveals the roadmap to building a franchise empire while staying true to the core values that drive the brand's growth.