The Art of Franchise Marketing

On The Art of Franchise Marketing, Tracy Stapp Herold, Special Projects Editor at Entrepreneur, shares valuable insights into the Entrepreneur Franchise 500. With over 20 years of experience in franchise lists and rankings, Tracy delves into the significance of the Franchise 500 for both franchisors and potential franchisees. Tracy provides a comprehensive overview of how the list is curated, from the criteria used in the selection process to the emphasis on support and brand strength.The discussion unfolds beyond the rankings as Tracy highlights the diverse categories covered in the Franchise 500, ranging from fitness and pet services to home services and more. The conversation also touches upon the unique challenges and opportunities in the franchise industry, showcasing how the list acts as a spotlight for the achievements and growth of franchise businesses.Whether you're a seasoned franchise professional or someone exploring franchise opportunities, this conversation offers valuable insights into the intricacies of the franchise landscape, the importance of support systems, and the holistic approach taken by Entrepreneur in presenting the Franchise 500.

On the Art of Franchise Marketing, our host, Madeleine Zook dives into the captivating story of Josh York, the founder and CEO of GYMGUYZ. GYMGUYZ delivers in-home personal trainers right to your door for customized one-on-one or group workouts in the privacy of your living room, backyard, or anywhere you choose. Imagine no commute, no gym bag, and no crowded locker rooms. Since 2008, their mobile fitness training company has continued to grow, helping thousands of clients improve their fitness and their lives, no matter their age or ability.This podcast episode navigates York's intense journey, starting from humble beginnings to servicing over 1,500 cities across the US, Canada, and the UK. Delving into York's unwavering commitment to fitness, family, and unrelenting persistence, listeners gain insight into the challenges, setbacks, and triumphs he encountered throughout the franchise's growth. Uncover York's leadership insights, coaching techniques, and the franchise's seamless international expansion. This podcast motivates and illuminates the path to success in fitness franchising.

On the Art of Franchise Marketing, host, Madeleine Zook sits down with Xponential Fitness President of Franchise Development, Lance Freeman. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga. The discussion unfolds, revealing Lance's expertise in identifying opportunities within the fitness market. He shares insights into scaling brands, navigating competitive spaces dominated by boutique fitness studios, and the unique advantage of competing against smaller, localized businesses. Lance reveals a strategic focus on sustainability, market trends, and the importance of aligning brands with a culture-driven approach.

On the Art of Franchise Marketing, The discussion delves into Kevin's journey from a graphic design background to spearheading the rebranding of a gutter-based business. The Brothers that Just Do Gutters is a rapidly growing, locally owned, and operated franchise with over 100+ locations nationwide and growing. Their mission is to "Reinvent Contractor Service" by providing a great place to work and delivering 5-star service every step of the wayKevin highlights the strategies essential for franchise sales, particularly in the home services industry. He emphasizes the importance of community building for franchisees, emphasizing an entrepreneurial mindset to forge strong local connections. The conversation extends to the role of franchise development and the nuanced partnership between franchisors and external sales organizations (FSOs), offering valuable insights for aspiring franchisees and franchisors seeking business expansion.Overall, this engaging dialogue not only dissects franchise marketing tactics but also presents a growth roadmap, drawing parallels between brand-building and community connections to drive success in the franchising landscape.

Join us on The Art of Franchise Marketing as Kory shares his inspiring journey from an enthusiastic fitness lover to a key figure in one of the nation's fastest-growing franchises, The DRIPBaR. Discover how the DRIPBaR's Vitamin Therapy and Wellness Services can improve cellular health, leading to a more vibrant and disease-resistant life.In this episode, we'll delve into the crucial aspects of a successful wellness franchise, including aligning expectations, establishing clear sales processes, and nurturing a unified culture. Learn the importance of empathy, building strong relationships, and adapting marketing strategies to enhance brand representation and community engagement.

In this episode of The Art of Franchise Marketing, a dynamic dialogue between Madeleine Zook and Craig Sherwood, the spotlight shines on the fitness landscape redefined by Lumin Fitness. Lumin Fitness is The World’s Smartest Fitness Studio. Founded in 2019 and developed by fitness, franchising, and gaming industry veterans, the brand’s proprietary fitness ecosystem utilizes the latest advances in artificial intelligence, digital display, motion tracking, and object detection to create the most intelligent, interactive, and individualized boutique fitness experience in the world.This groundbreaking approach disrupts traditional workout paradigms, immersing enthusiasts in an experience fueled by state-of-the-art AI technology. The proprietary technology reshapes the global fitness industry, providing a glimpse into a future of health and wellness that's interactive and intelligently tailored to each individual's unique needs and preferences. Lumin Fitness stands as a beacon guiding the evolution of fitness, embodying a holistic and dynamic approach that sets new benchmarks in the quest for personal well-being.

Join us on The Art of Franchise Marketing as we sit down with Betsy Hamm, the CEO of Duck Donuts, to unravel the fascinating journey of Duck Donuts' growth from a hidden gem in the Outer Banks to a nationally recognized brand. Duck Donuts was founded in 2007 by Russ DiGilio in Duck, North Carolina. His intention? To solve a family vacation problem: “Our family wanted a place to buy warm, delicious, made-to-order donuts!, and when we couldn’t find one, we decided to start our own.” Headquartered in Mechanicsburg, Pennsylvania, the company began franchising in 2013, and prides itself on sprinkling happiness to its guests through its unique in-store experience, exceptional guest service and a duckzillion donut combinations. As one of the fastest-growing donut franchise companies, Duck Donuts has more than 115 locally owned and operated shops across 24 states, Peurto Rico and three international locations in Burlington, Ontario; Cairo, Egypt; and Riyadh, KSA. In this episode you'll learn how Duck Donuts navigates the evolving QSR landscape, and the delicate balance of innovation while honoring tradition. Delve into the challenges of expanding the brand and adapting to diverse markets. Discover how Duck Donuts maintains a circle of success, empowering franchisees one warm, made-to-order donut at a time.

The discussion delves into the nuances of franchise development, highlighting its complexity beyond sales. It emphasizes the importance of understanding the emotional and strategic aspects involved, focusing on aligning the right entrepreneurs with the appropriate opportunities. Jonathan's insight reveals the significance of mentorship, diverse experiences across varied company structures, and how these contribute to grasping the dynamics of franchisees. This episode's emphasis on cohesion within the franchisee community underscores the criticality of selecting partners who align with the brand's values, culture, and long-term vision.The discussion shifts to Wingstop's approach to menu innovation. While they primarily emphasize flavor diversity over menu complexity, they ensure consistent offerings adaptable across their products, facilitating a more seamless addition of items like sandwiches without overwhelming operational intricacies. The conversation wraps up with a glance into Wingstop's future goals. Jonathan emphasizes the ongoing focus on maintaining momentum, and maximizing existing strategies while innovating within the brand's core identity to achieve these ambitious goals.

Dive into The Art of Franchise Marketing with Lisa Rossmann, Chief Brand Officer at Hand and Stone Massage. Hand & Stone is a 500-plus unit Massage and Facial Spa with a mission to bring affordable massage and facial services to the masses, tapping into the ‘day-cation' market segment. Lisa delves into her remarkable journey of seamlessly transitioning from a licensed esthetician to ascending the corporate ladder at Hand and Stone. Lisa sheds light on the importance of adhering to proven playbooks and fostering a collaborative approach as integral components of sustained success. The episode unfolds as a masterclass, offering invaluable insights into the delicate equilibrium Hand and Stone maintains—innovating with new services while steadfastly preserving a robust brand identity. Lisa passionately advocates for a clear strategy and rigorous testing in the consideration of additions to the franchise model, underlining their pivotal role in navigating the intricate landscape of franchise marketing

Dive into the fascinating world of franchise marketing with Madeleine Zook as she interviews Bennett Maxwell, the mastermind behind Dirty Dough, a cookie franchise that has taken America by storm. In this episode, Bennett shares how he acquired and transformed an existing cookie company into a rapidly growing franchise. With 34 locations open in just 14 months, Bennett discusses the challenges and strategies he's employed to manage this explosive growth while dealing with a high-profile legal battle with a competitor. Learn how Dirty Dough's unique centralized production model and innovative approach to the gourmet cookie market have positioned them for success, even in a competitive industry. Bennett's candid insights into franchising and marketing provide valuable lessons for aspiring entrepreneurs and seasoned business professionals.