Dive into the fascinating world of franchise marketing with Madeleine Zook as she interviews Bennett Maxwell, the mastermind behind Dirty Dough, a cookie franchise that has taken America by storm. In this episode, Bennett shares how he acquired and transformed an existing cookie company into a rapidly growing franchise. With 34 locations open in just 14 months, Bennett discusses the challenges and strategies he's employed to manage this explosive growth while dealing with a high-profile legal battle with a competitor. Learn how Dirty Dough's unique centralized production model and innovative approach to the gourmet cookie market have positioned them for success, even in a competitive industry. Bennett's candid insights into franchising and marketing provide valuable lessons for aspiring entrepreneurs and seasoned business professionals.
The Art of Franchise Marketing