The Art of Franchise Marketing

Join our host Madeleine Zook on an exciting episode of The Art of Franchise Marketing as we delve into the world of Bio-One. We are joined by Danessa Itaya, a seasoned franchise executive and the newly appointed President of Bio-One. With her extensive experience in the industry, Danessa has played a crucial role in building the Bio-One brand, developing a dedicated team, and working closely with franchisees.Bio-One is not your average cleaning franchise. Specializing in bio-hazardous material cleanup, they tackle crime and trauma scene cleaning in 41 states with over 100 locations. From suicide cleanup to hoarding situations, deceased animal recovery to removing pest and rodent droppings, Bio-One is committed to providing excellent service in the most challenging and sensitive situations.During our discussion, we explore the unique challenges faced by Bio-One and the type of individuals who are drawn to this industry. We also touch on the high satisfaction levels reported by franchisees in the franchise business review survey, highlighting the fulfilling nature of helping others in such critical situations.If you're looking for a franchise opportunity that goes beyond the ordinary, tune in to this episode to discover the vast opportunities and fulfillment that come with owning and operating a Bio-One franchise.

Ira Klusendorf, VP of Marketing at Verlo Mattress and Emmy-winning journalist, discusses the innovative strategies that set Verlo apart in the crowded mattress market. He highlights the importance of customization and storytelling in their marketing approach, emphasizing community engagement and transparency. Ira also shares insights from his transition from journalism to franchising, showing how emotional connections and authentic narratives can revolutionize business practices. Tune in for valuable lessons on customer education and the power of personalized service.

On this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by Adam Contos, Partner for Area 15 and the CEO of Port of Subs. Adam is the former CEO of Re-Max and in recognition of his leadership and business acumen, Adam has been appointed to several prestigious positions, including serving on the board of directors of the International Franchise Association (IFA). Adam emphasizes the importance of providing valuable content to customers in your niche to create intrinsic value and build goodwill. With a customer-centric approach and a focus on exceptional service, businesses can thrive in any niche.Additionally, Adam believes that culture and leadership development are crucial to a company's investment strategy. Area 15 Ventures, where Adam is a partner, places a strong emphasis on hiring and training A-players, prioritizing people over products and brands. This approach fosters a culture of happiness and productivity, ultimately leading to long-term success and growth for both employees and the brands invested in.

In this interview, Meg Roberts, CEO and President of Lash Lounge, shares her journey into franchising, from her background in marketing to her success in the beauty and wellness space. Meg Roberts brings a wealth of experience and understanding to the table. With a background in consumer research, she has a unique perspective on how to connect with audiences, whether it's employees or customers.Meg Roberts is an accomplished marketing professional with over 16 years of experience in the franchising industry. In this interview, conducted by Madeleine Zook, Director of Marketing at Netsertive, Roberts discusses the opportunities and challenges that come with working in the franchising industry and the importance of having a deep understanding of the target audience for a franchise brand. 

Crawl Space Medic is a company that repairs and prevents damage in your crawl space or basement. With virtually zero competition in an underserved niche of the vast home improvement industry, as well as the smaller but essential home repair industry, they started a waterproofing franchise. In this episode of The Art of Franchise Marketing, Madeleine Park chats with Jon Dando and Johnnie Matthews from Crawl Space Medic about franchising and crawl spaces and their importance.

Jesse Zook is the owner of MaidPro with almost 15 years of experience in franchising. His success with MaidPro led Jesse to invest in two more brands: FlyFoe, a mosquito and tick control company, and Men In Kilts, a window washing, power washing, and gutter cleaning company.In this episode of The Art of Franchise Marketing, Jesse shares how he got interested in franchising, listing the benefits of franchising versus building a brand from the ground up. Jesse and host Madeleine Park also discuss the role of marketing in franchising and how to approach it — from choosing the channels and tools to budgeting. Jesse also touches upon post-pandemic hiring challenges in the home service industry and how to overcome them.

Paul Lyon is the director of Franchise Sales and Marketing at Tuffy Tires, one of the largest automotive repair chains in the country. Tuffy provides high-quality automotive repair service through a continuous commitment to quality and customer service. With over 50 years of experience in the auto repair industry, the company operates in 165 locations across the country. Tuffy has a strong network of experts and professional technicians, offering full-service automotive maintenance and repair for their customers. In this episode, Paul talks about the conversion option, the best marketing tactics for their franchise, and the importance of finding the right people for your business.

A Place At Home is a senior home care franchise that provides in-home senior care, care coordination, senior living alternatives, and staffing solutions. In this episode of The Art of Franchise Marketing, Madeleine Park chats with Josie DeVault, Director of Marketing at A Place At Home, about adapting to the post-pandemic digital world and how Josie's team is building on the fly to ensure their franchise and marketing strategies are keeping up.

Padgett Business Services started as an accounting firm in Athens, Georgia, serving American small businesses as their trusted advisor for all finance-related issues, and is now a franchise. At one point, there were over 400 locations of Padgett. Today there are 170 locations across the US and hundreds in Canada.Anna Khayet is the company's CMO and our guest on this episode of The Art of Franchise Marketing. Anna and our host Madeleine Park, discuss the marketing initiatives in the accounting services space, the challenges of running a franchise in such an industry, and whether franchisees should turn to social media and AI to grow their business or continue relying on traditional methods such as referrals. 

Unity Rd is the first cannabis dispensary franchise created to bridge the gap between franchising and cannabis. In this episode of The Art of Franchise Marketing, we chat with  Erica Tarnowski, the franchise development manager at Unity Rd.Erica and host Madeleine Park discuss the challenges franchises face in the cannabis industry and the reasons for entering the space, while emphasizing the importance of company/industry culture. Erica also lists states that have already legalized cannabis for medical or recreational use and explains the current market opportunities in these areas. Finally, she shares how Unity Rd builds brand awareness, given numerous advertising limitations.