Dunkin' Donuts Winning Formula to Franchise Success

Join us for an exciting episode of the Art of Franchise Marketing featuring Joshua Linggins, who leads the Franchising Teams for Dunkin' and Baskin-Robbins at Inspire Brands. In this conversation with Madeleine Zook, Linggins explore the importance of recognizing and crediting those who have supported and contributed to our success. Linggins shares how various leaders have played a vital role in his career, offering guidance and support that helped him achieve his goals. Linggins emphasizes the essential qualities required for success in the franchising industry - a deep understanding of people, strong networking abilities, and a dedication to teamwork. This conversation reveals why Dunkin' is a brand that values community and personalization, with franchisees as the driving force behind their accomplishments. We highlight the significance of finding individuals who are genuinely passionate about the Dunkin' culture, rather than simply fitting the mold. Tune in to gain valuable insights into Dunkin's winning formula!