On this week’s episode of the SaaS Revolution Show, Alex takes you to the SaaStock17 Scale stage where Christoph Janz, Managing Partner of Point Nine Capital sat down with Des Traynor, Co-Founder, Chief Strategy Officer and VP of Marketing of Intercom. They talk building and managing product and the importance of saying "No", as well as marketing and the channels that have been most beneficial to Intercom. You can read a short write up of the episode - https://www.saastock.com/blog/view/high-and-lows-in-product-and-marketing-with-des-traynor Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Patrick Barnes, CEO and co-founder of Advocately, an advocate marketing platform for B2B companies, shares with Alex the GTM strategy that got him to $7K MRR. He answers key questions such as how he figured out who his perfect customers are, what MarTech tools he uses throughout the buying journey and why he isn't too hung up on pricing at this stage. You can read a short post from the episode - https://www.saastock.com/blog/view/inside-a-7k-mrr-saas-business-getting-traction-in-a-new-category Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Ronan Perceval, CEO and founder of Phorest, a SaaS company providing solutions to salons, shares with Alex Theuma how he sells to the SMB market, keeps customers happy and successful, and maintains low churn rates. Check out the accompanying blog post to find all the links mentioned during the podcast including a 20% discount code for SaaStock 17 https://www.saastock.com/blog/view/the-no-bs-guide-to-achieving-45k-ltv-and-sub-5-churn-with-ronan-perceval Ronan Perceval is one of 120 speakers coming to SaaStock 2017, which takes place in Dublin, Septemeber 18-20. Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In the latest episode of the SaaS Revolution Show, Alex plays back a panel discussion held at SaaStock 16 on the fuzzy subject of hiring during growth. Probably among the toughest things for any founder and CEO to figure out, finding the right people at the right time and keeping them happy and engaged is the make or break for many companies. The panel includes Michelle Williamson, CEO and co-founder of Kommol, Michelle Coventry, talent advisor at Spring Partners, Ryan Burke, SVP Sales at InVisionApp, Rob Long, VP of Product Marketing at Workable. Hiring is one of many tough subjects we will cover at SaaStock 17. Get your ticket now before they run out - https://ti.to/saastock/saastock-2017 Listeners get a special 20% discount by using the code saasrevolution Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Scott Heimes, CMO of SendGrid shares with Alex Theuma data insights and customer examples to reveal the 5 rules for building a strong and effective email program. Check out the accompanying blog post to find all the links mentioned during the podcast including a 20% discount code for SaaStock 17 https://www.saastock.com/blog/view/5-keys-for-driving-growth-engagement-via-email Scott Heimes is one of 120 speakers coming to SaaStock 2017, which takes place in Dublin, Septemeber 18-20. Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Tope Awotona, CEO of Calendly talks with Alex Theuma about positioning your SaaS and figuring out the messaging, ideal customers, and company structure that come with it. Check out the accompanying blog post to find all the links mentioned during the podcast including a 20% discount code for SaaStock 17 https://www.saastock.com/blog/view/how-to-position-your-saas-with-tope-awotona Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Philippe Botteri, Partner at Accel, talks with Alex Theuma about the art of going international, why the world is the market every SaaS company should be after, and how to go about it. Check out the accompanying blog post to find all the links mentioned during the podcast including a 20% discount code for SaaStock 17 https://www.saastock.com/blog/view/the-accel-playbook-for-internationalisation Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Hannah Chaplin, CEO, and co-founder of Receptive, a product demand intelligence SaaS solution, talks with Alex Theuma in the latest episode of the SaaS Revolution Show about selling to the Enterprise at the early stages of a startup. Read the accompanying article to find the articles and people Hannah mentions - https://www.saastock.com/blog/view/selling-to-the-enterprise-at-the-early-stages Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Jacco van der Kooij, founder of Winning by Design, a consultancy helping SaaS companies design, build and scale their sales efforts, talks with Alex Theuma about why SaaS as we know it is dead and what to do to stay alive. Check out the accompanying blog post to find the links + Jacco's research article "Principles of rapid growth sales as used by Silicon Valley startups" https://www.saastock.com/blog/view/saas-is-dead Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Peter Coppinger, the CEO and founder of Teamwork.com talks with Alex Theuma about the things the Cork-based project management suite of tools for professionals did right and the mistakes it made on the bootstrapped way to $100 million ARR, taking over the world. Check out the accompanying blog post to read Peter's story and some of the lessons learned - https://www.saastock.com/blog/view/building-a-100-million-arr-saas-business-without-vc Check out the other ways SaaStock is serving SaaS founders🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)