Andrus Purde, Founder and CEO of Outfunnel has been a marketer for 21 years. Yet he would tell you he is only getting the grips of it now. That, though, is more humbleness than reality as he has been instrumental to the growth of Pipedrive where he was the VP of Marketing for 7 years and helped the company reach 70,000 customers. Before he knew what Outfunnel would become, he embarked on a massive customer development exercise.

Listen on to hear:

• How Andrus conducted his customer development interviews
• What were some of the biggest challenges on the way
• How he gathered everything he knew about marketing to kickstart Outfunnel’s GTM strategy

Andrus is one of many speakers we will welcome to SaaStock18 where he will give us a live update of where Outfunnel is. We released our agenda last week so check out the myriad of keynotes, bootcamps and fun loving opportunities that await you for three days in Dublin. https://www.saastock.com/agenda We still have a few discounted tickets available for you, our devoted listeners. Tune in to get it and a grab a ticket before July 31st https://www.saastock.com/tickets

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)

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🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)