How Intercom acquires customers and built a sales machine with Stan Massueras

Aug 2, 2018

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On this week’s episode of The SaaS Revolution Show, Stan Massueras, Intercom EMEA Sales Director talks about sales and customer acquisition at Intercom.

Born and raised in a small village in France, as soon as Stan Massueras graduated college he decided Dublin was the place to be. He bought a one-way ticket and with a thousand euros in his back pocket he went on to experience the booming tech scene in the Irish capital. That was back in 2004 and Stan immediately fell in love with Dublin and has never looked back. His career path has passed through Xerox, HP, Facebook and Twitter before joining Intercom. In each of these companies, he has built European sales operations from the ground up, never expecting the successes they would reach. When he joined Intercom, there was already a small Sales team but Stan ramped up the EMEA sales efforts to new highs.

The conversation traces back how Intercom’s sales thinking has evolved and how currently Stan enables everyone to do the best work they can.

Listen on to hear:

How Stan has organised the sales team
What is the winning formula of doing great sales
His secret to keeping the team motivated and engaged

Stan is one of many speakers we will welcome to SaaStock18 for what will be three epic days of learning, connecting and bringing your SaaS to new highs. You can still save €200 on tickets before the end of the day August 3rd. Head over to https://www.saastock.com/founder-exec and grab a single ticket or a team bundle now.

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