
The SaaS Revolution Show
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Latest episodes

Apr 28, 2022 โข 30min
Charting the Journey of Xoxoday from Zero to $10mill ARR
In this episode of the SaaS Revolution Show, Manoj Agarwal (Co-founder of Xoxoday) joins SaaStock's Alex Theuma as a guest on the show, to discuss Xoxoday's journey from zero to $10mill ARR.
Manoj shares:
- The founding story of Xoxoday
- How Xoxoday achieved product market fit, and how long it took
- How Xoxoday acquires new customers
- The top resources that helped Xoxoday on their journey to $10mill ARR
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Apr 21, 2022 โข 34min
A Year in the Life of a SaaS Startup, with Meiran Galis (Scytale AI)
In this episode of the SaaS Revolution Show, Meiran Galis (CEO and Co-founder of Scytale AI) joins SaaStock's Alex Theuma as a guest on the show, to discuss a year in the life of a SaaS startup.
Meiran shares:
- The founding story of Scytale AI
- Why SaaS startups need to look at compliance
- The biggest challenge of being a startup CEO
- How to improve yourself as a CEO
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Apr 14, 2022 โข 41min
Finding the Org Structure to drive Customer Success, with Puneet Kataria (CustomerSuccessBox)
In this episode of the SaaS Revolution Show, Puneet Kataria (Founder of CustomerSuccessBox) joins SaaStock's Alex Theuma as a guest on the show, to discuss how to utilise your company's organisational structure to drive customer success.
Puneet shares:
- How CustomerSuccessBox got their first paying customers
- What lessons he's learnt in the 5 years of running the business
- How to find the right org structure to drive Customer Success
- The biggest challenge in customer success right now
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Apr 7, 2022 โข 31min
How we went from bankrupt to a 7-figure business in 3 years using webinars: Petter Erik Nyvoll (AweSM Sales and Marketing)
In this episode of the SaaS Revolution Show, Petter Erik Nyvoll (AweSM Sales and Marketing) joined SaaStock's Alex Theuma to talk about his journey from going bankrupt to a 7-figure business in 3 years using webinars.
"The entrepreneurial journey of going from 100k to 1M is one mindset, going from 1M to 1.5M is another mindset, 1.5M to 3M is another mindset, and going from 3M to 10M is another mindset. It's about being willing to be coachable and listening to others, and to change out things." - Petter Erik Nyvoll
Petter talks about:
- the time when top CEOs reached out to him to help him out and the reasons for turning down their help.
- why he decided to become a digital nomad and shared his learnings
- how he became โbankruptโ
- how he turned it around and built a 7-figure business in 3 years
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 31, 2022 โข 35min
The LinkSquares Playbook: $1M to $10M ARR in Two Years, with Vishal Sunak (LinkSquares)
In this episode of the SaaS Revolution Show, Vishal Sunak (Co-founder & CEO, LinkSquares) joined Alex Theuma to shares LinkSquares' journey from one to ten million ARR in two years.
Vishal discusses:
- how LinkSquares has evolved to become an end-to-end contract management platform
- how they've raised Series B round of $61M
- why it's important for founders to be involved in the sales
- how he identified product-market-fit
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 24, 2022 โข 39min
Charting the journey of Signal.AI from Zero to $10mill ARR, with David Benigson (Signal AI)
In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI's journey from zero to ten million ARR.
"As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight."
David discusses:
- how he founded his business with his Co-founder in his parents' garage in North London and how he got the "entrepreneurial bug"
- how they built their initial (and complex) infrastructure and user interface in 6 to 12 months
- how they found their first customers and figured out their pricing structure as they went along
- how they focused on a specific persona and type of user (inspired by Geoffrey Moore's 'Crossing The Chasm' book)
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 17, 2022 โข 38min
Staying Ahead in the Complex Sale, with Andy Whyte (CEO, MEDDICC)
In this episode of the SaaS Revolution Show, Andy Whyte (CEO & Founder, MEDDICC) joined Alex Theuma to share his tips on staying ahead in the complex sale.
Andy discusses:
- why he chose to start writing about MEDDICC in his free time and launched his book 'MEDDICC'
- how he organically spotted an opportunity and founded MEDDICC
- what MEDDICC is and why the top SaaS companies use it
- the hardest thing about selling SaaS, whilst focusing on the value, stakeholders and process.
and more.
Andy will be speaking at SaaStock Remote on 22-24 March 2022, about How to Understand, Educate & Influence Your Prospects (And Convert them into Customers). Register for free to get his how-to guide: https://www.saastock.com/remote-2022/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 10, 2022 โข 34min
B2B Messaging and Cold Emailing, with Peep Laja (Wynter)
In this episode of the SaaS Revolution Show, Peep Laja (CEO & Founder, Wynter) joined Alex Theuma to share his tips around B2B messaging and cold emailing.
Peep discusses:
- the problems with B2B messaging in SaaS companies
- the "explosion of technologies" and the jump in direct competitors
- why radical differentiation is still something to pursue
- the reasons for and against cold emailing, and the value of cold email marketing
and more.
Peep will be speaking at SaaStock Remote on 22-24 March 2022, about How to compete and win in saturated markets. Register for free to get his how-to guide: https://www.saastock.com/remote-2022/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 4, 2022 โข 23min
SaaS Supports Ukraine: How You Can Help
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 3, 2022 โข 34min
How Billbee bootstrapped to 5MM+ ARR with 100% Growth Rate and an extraordinary Working Culture
In this episode of the SaaS Revolution Show, David Pohlmann (CEO & Co-founder, Billbee) joined Alex Theuma to share his tips around bootstrapping to 5MM ARR with a 100%+ growth rate.
David discusses:
- Billbee's 100% remote, 30-hour working team and culture
- How to maintain the team's productivity across the long work hours
- The team culture and how they have grown to 30+ people
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
๐บ๐ธ SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)