
The SaaS Revolution Show
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Latest episodes

Feb 24, 2022 • 39min
The importance of churn and a content marketing success story
In this episode of the SaaS Revolution Show, Jose Cayasso (CEO & Co-founder, Slidebean) joined Alex Theuma to discuss the importance of churn and a content marketing success story.
Jose shares:
- Why he founded Slidebean
- Tips and lessons from building Slidebean
- The secrets to creating a YouTube channel that's led to 330k subscribers
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 17, 2022 • 34min
Inside the first year of a SaaS Startup, with Armando Biondi
In this episode of the SaaS Revolution Show, our CEO Alex Theuma is in conversation with Armando Biondi, Co-founder & CEO of BreadcrumbsIO.
Armando shares:
- The ins and outs, highs and lows, of starting a SaaS business
- His journey as a serial entrepreneur over 10 years, and his investment in 200+ businesses
- How he made the decision to sell his last SaaS startup, AdEspresso, which was acquired by HootSuite, and how this impacted his life
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 10, 2022 • 56min
Death of the SDR, with Nelson Gilliat (Buyer Centric Revenue)
Nelson Gilliat is the author of the bestseller ‘Death of the SDR: Birth of Buyer Centric Revenue’, challenging the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas.
Nelson joined Alex Theuma on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to discuss the book. Nelson shares how his book challenges the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas. He discusses:
- how he realised the predictable revenue model is the cause of many problems SaaS startups and sales leaders face
- the state of B2B marketing and sales
- how "marketers are very frustrated having to support the SDR model", which is affecting their performance and productivity
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 3, 2022 • 30min
What to do with $10M, with Yoko Spirig (Ledgy)
In this episode of the SaaS Revolution Show, Yoko Spirig (CEO & Co-founder of Ledgy) speaks with SaaStock's Alexander Theuma to discuss how the SaaS raised $10M.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jan 27, 2022 • 58min
How to improve Demand Gen for your SaaS business, with Chris Walker (Refine Labs)
Chris Walker is the Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing. Refine Labs executes tactics that align with how consumers actually buy instead of generating fruitless leads. Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Chris also hosts the State of Demand Gen podcast where he shares tangible advice and tactics alongside today’s top B2B marketers.
Chris joined Alex Theuma on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to share how you can grow your business and improve your demand generation strategies.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jan 20, 2022 • 26min
How Platform.sh launched to the US, a step-by-step-guide
In this episode of the SaaS Revolution Show, Fred Plais (Co-founder & CEO, Platform.sh), shares his step-by-step guide of how the venture-backed SaaS expanded into the US.
Fred shares:
- His reasons for being so passionate about entrepreneurship
- Why the company moved to the US so early and why it was "super natural" for him to think of Platform.sh as a global business from the get-go
- How the SaaS gained traction from the US from day one and how they found product-market-fit
and more!
Listen to the full episode for Fred's full guide on launching in the US, watch the video below and subscribe to the podcast.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jan 13, 2022 • 32min
SEALs and Calm Companies
In this episode of the SaaS Revolution Show, Tyler Tringas (GP & Founder, Earnest Capital - now Calm Company Fund), discusses:
- what life is like as a VC
- what a SEAL is
- what's wrong with the term 'bootstrapping'
and more.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jan 6, 2022 • 30min
Second-time founder's lessons in growing a 7-figure SaaS with 2 people
This episode's guest on the SaaS Revolution Show is Esben Friis-Jensen, Co-founder and CGO of Userflow. Esben discusses how he grew his SaaS to a seven-figure business with just 2 people.
Esben shares:
- How to bootstrap the company to a seven-figure mark with a small team
- How to build a strong, user-friendly product to drive growth
and more. Listen to the full episode for Esben's lessons, watch the video below and subscribe to the podcast.
Become a SaaStock Founder Member - join a private community of ambitious SaaS founders scaling to $10M ARR. Apply now: https://cutt.ly/2ECKuDW
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Dec 30, 2021 • 34min
How to run a data business
This episode's guest on the SaaS Revolution Show is Auren Hoffman, CEO of SafeGraph. Auren discusses how to run a data business with Alexander Theuma, CEO of SaaStock.
Become a SaaStock Founder Member - join a private community of ambitious SaaS founders scaling to $10M ARR. Apply now: https://cutt.ly/2ECKuDW
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Dec 23, 2021 • 37min
Planning a Long Term Exit
This episode's guest on the SaaS Revolution Show is Thomas Smale, CEO at FE International. Thomas discusses planning a long term exit with Alexander Theuma, CEO of SaaStock.
Become a SaaStock Founder Member - join a private community of ambitious SaaS founders scaling to $10M ARR. Apply now: https://cutt.ly/2ECKuDW
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)