The latest episode of the SaaS Revolution Show sees Natasha Ratanshi-Stein, Founder at Surfboard, join our host Alex Theuma to give us her take on when (and why!) a SaaS startup should start to build a brand. Natasha shares: 🏄 Surfboard’s founding story 🏄 The key lessons learnt from building Surfboard 🏄 Advice for other solo founders who are just starting out 🏄 How they’ve built a brand that truly connects with customers - and some of those tangible results 🏄 If building a brand helps with hiring 🏄 A sneak peek into her SaaStock 2022 speaking topic! 🤫 And more!Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)