When and Why Should a SaaS Startup Start to Build a Brand with Natasha Ratanshi-Stein, Founder of Surfboard

The latest episode of the SaaS Revolution Show sees Natasha Ratanshi-Stein, Founder at Surfboard, join our host Alex Theuma to give us her take on when (and why!) a SaaS startup should start to build a brand. Natasha shares: 🏄 Surfboard’s founding story 🏄 The key lessons learnt from building Surfboard 🏄 Advice for other solo founders who are just starting out 🏄 How they’ve built a brand that truly connects with customers - and some of those tangible results 🏄 If building a brand helps with hiring 🏄 A sneak peek into her SaaStock 2022 speaking topic! 🤫 And more!      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)