The Analytics Power Hour
Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.
Episodes
Mentioned books
Apr 2, 2024 • 59min
#242: The Rise and Fall of Data Communities with Pedram Navid
Pedram Navid, an expert in data communities, discusses the changing landscape of data communities with the hosts, reflecting on career progression, industry shifts, and evolving motivations. They explore the impact of commercial interests, generosity in the tech industry, and the transformative journey of connecting within data communities. The conversation also touches on the monetization of tools, active engagement advice for newcomers, etiquette in seeking help, and the value of in-person learning experiences.
Mar 26, 2024 • 13min
(Bonus) Marketing Analytics Summit Is Nigh!
Join the hosts as they gear up for the Marketing Analytics Summit in Phoenix, reminiscing on past conference experiences and offering a promo code for listeners. Delve into engaging narratives about valuable insights gained, forming professional relationships, and fostering community within the analytics domain.
Mar 19, 2024 • 1h 5min
#241: The Analyst's Underutilized Tool: the Sketchbook with Dan White
Analysts explore the power of quick sketches with Dan White, emphasizing the importance of visual aids in analytics. They discuss the benefits of sketching for idea generation, visualizing complexity, and enhancing data analysis. The conversation also covers creative approaches in data visualization and storytelling, along with recommendations for the Notability app and podcast listening habits.
69 snips
Mar 5, 2024 • 1h 12min
#240: Asking Better Questions with Taylor Buonocore Guthrie
Learn the art of asking better questions as an analyst with Taylor Buonocore Guthrie. Explore impactful questioning strategies, communication dynamics, and context questions. Discover the power of meaningful questions for personal growth and professional interactions. Wrap up with diverse insights and a call to engage and show gratitude.
Feb 20, 2024 • 1h 3min
#239: Non-Technical Backgrounds in the Modern Analytical World with Kirsten Lum
Kirsten Lum, an expert in non-technical backgrounds entering the world of analytics, shares strategies for success in the evolving analytical field. Topics include transitioning from literature to CTO, the importance of technical skills, evolution of analyst roles, data interpretation, embracing Python, risk-taking, happiness experiments, and a humorous pants mix-up.
Feb 6, 2024 • 46min
#238: The Many Problems in Dealing with Data Problems
The podcast discusses the challenges analysts face in dealing with data problems, including insufficient information, data quality issues, and cultural differences. Effective communication and building relationships are key when addressing these problems. The hosts also explore the challenges of locating and fixing data problems, as well as the growing complexity of AI processes. They conclude by reflecting on their podcast recommendations and expressing gratitude for fulfilling career experiences.
20 snips
Jan 23, 2024 • 1h 5min
#237: Crossing the Chasm from the Data to Meaningful Outcomes with Kathleen Maley
Kathleen Maley, an expert in data analytics, discusses the challenges of delivering meaningful business impact with Moe, Julie, and Michael. They explore unconventional analytics methods, managing data pipeline questions, effective communication, creating a conducive environment for analysis, recognizing women as analytics leaders, and using analytics for nonprofit organizations.
Jan 9, 2024 • 1h 5min
#236: The AI Ecosystem with Matthew Lynley
Matthew Lynley, AI industry news reporter, chats with the hosts about the complex and fast-moving AI landscape. Topics include emerging startups, questioning the value of the AI ecosystem, different categories in the industry, the use of unstructured data in AI training, and staying calm when facing challenges in AI technologies.
Dec 26, 2023 • 1h 7min
#235: 2023 Year in Review with Josh Crowhurst
Josh Crowhurst joins as a guest to discuss reflections on the analytics and data science industry. Topics include AI, Google Analytics 4, marketing mix modeling, generative AI, evolving user tracking in marketing, and the impact of technology complexity on those who get paid.
Dec 12, 2023 • 1h 1min
#234: Establishing Expectations for Analysts
Setting clear expectations for analysts and the challenges involved. The importance of effective communication skills, spell checking, and meeting deadlines. The distinction between task and role expectations. The need for analysts to take initiative for growth and development. Discussion on the book 'Thinking in Bets' and expressing gratitude. Also, tracking newborn's sleep and eating patterns.
