FULL SHOW NOTES AND ARTICLE: tashcorbin.com/394Here for the links referenced in the show?Webinar-related podcast episodes:Are you giving away too much for free? tashcorbin.com/392Which is better - webinars or challenges? tashcorbin.com/374How to structure webinars to convert tashcorbin.com/249Are webinars dead? tashcorbin.com/224Check out all the details of the next Client Attraction Challenge! I hope you can join us.---- Eeek! I felt a little uncomfortable recording this episode about charging for webinars, because it goes against the grain of consistent advice from other business mentors. But I think it's an important topic to cover with some depth.Let's discuss why I don't (often) recommend charging for webinars.I know there's a groundswell of charging people for webinars, and it's commonly said that if people buy one thing from you, they're far more likely to buy another thing. There is a lot of logic behind why charging for webinars is such a good idea and why it is believed to be an amazing strategy.But some of that logic is outdated. And a lot of the data is flawed and not relevant to our businesses today.I'm going to lay out why I don't generally recommend it, and what I would recommend doing instead.And yes, I'll probably regret recording this episode because I'm going to get a bunch of #buttashes. But I am totally up for that conversation. Have a listen, and we can continue the conversation over on Facebook or Instagram.Let's do it shall we? The common reasons for charging for webinars - and myths debunkedSpecific strategies that work better for online businesses, and working with marginalised peopleThe business case for when to charge for webinars and challengesWhy I'm charging for the next Client Attraction ChallengeFULL SHOW NOTES AND ARTICLE: tashcorbin.com/394Let me know your thoughts via our Text FanMail!

Full show notes and links are at tashcorbin.com/395---Here for the links referenced in the show?Register for the Heart-Centred Groups waitlist: tashcorbin.com/hcgroupsSubmit your question for the podcast - tashcorbin.com/questionCheck out the Heart-Centred Business Conference - www.heartcentredbusinessconference.com Check out the Heart-Centred Virtual Business Conference - www.heartcentredbusinessconference.com/virtual ---ON WITH THE SHOW! Can you guess which asset I've built in my business that I get asked about the most?The one that people desperately want to replicate, and know exactly how I did it?The one that people want to know exactly how they can do it too?And yet, it's the one thing I don't recommend anyone else does in online business, especially not in the early stages...Starting and facilitating a free Facebook group.This is going to be such a juicy episode, because so many people assume that I recommend having a free Facebook group as a marketing strategy. But I actually actively try and dissuade everyone from doing it!!!Why? What?BUT TASH! WHY?Let's dive into this one. Trust me, you'll want to understand this in depth....Let me know your thoughts via our Text FanMail!

Full Shownotes available: tashcorbin.com/393 Here for the links referenced in the show ?Join the Client Attraction Challenge - tashcorbin.com/clientGrab the free Core Messaging template - tashcorbin.com/coremessage---- EPISODE SUMMARY:Before we dive into this week's podcast episode about transparent pricing... a BIG WARM welcome back!What do you mean BACK, Tash?Well.... technically we had a short hiatus of podcast episodes, so we could finalise our transition to a new platform (Buzzsprout)*.But Didi and Grace on my team (and the fabulous Buzzsprout helpdesk) got it moved SO QUICKLY, you might not have even noticed!!To celebrate our new platform and the retooling of the Heart-Centred Business Podcast, I have two treats for you:Treat 1: You'll be getting extra podcast episodes!We're releasing multiple episodes a week for the next few weeks to give you some extra episodes, extra practical advice, and some new tools and templates that you'll be able to download with the episodes.The episodes will be shorter and sharper because when it's audio only, I can get straight to the point and edit myself as I go. Win-win.Treat 2: The Client Attraction Challenge is back!The Client Attraction Challenge is a week-long program in which we nail the important foundations of your business and marketing in a way that has you applying it immediately, attracting warm leads, and making sales to clients in your business as quickly as possible. We sort your niche, messaging, offers AND marketing all in just 5 days!It's $150 AUD, BUT if you join before the 10th of April, you get it for half price! The Client Attraction Challenge has a dedicated Facebook community, feedback threads and live Q&A sessions, as well as co-working.OKAY... NOW ON WITH THE SHOW! Have you ever been excited to find an offer that feels perfect for you, but you can't find the price? That feeling of excitement turns into frustration when you don't know how much it is, and whether it's in your budget!This episode unpacks it all:The reasons for secrecy around pricingWhat I recommend in relation to secret or transparent pricingHow the need to keep your prices secret helps you to figure out exactly what's missing in your strategy and messaging...Let me know your thoughts via our Text FanMail!

Full Shownotes available: tashcorbin.com/392 Fair warning – this is the last #tashmas episode of the podcast for this round…. which means:It went longer than the others – but it’s also more in-depth as I’m answering a complex question with a thorough answerI got pretttyyyyy passionate about this one – we have heard several horror stories in our community these past few months from members who have given a lot of money to people who used and taught agitation-based marketing, along with other toxic and manipulative practices. I couldn’t help but get passionate to be honest, because I had those people and their stories top of mind at the time.I cry at the end, and that means for some reason, I say ‘Let me know if you have any questions’ at least times – I think my brain started to go a little haywire at the end. Hopefully you can laugh at it!So what are we talking about?At the core of this episode, I cover how to navigate the fear of giving away too much information, or helping people too much for free. I receive questions about giving away too much free information regularly inside my programs and on FB Live Q&As, so I thought it would be helpful to give a particularly thorough response and explanation as to why I approach it differently.This also means I need to cover:How to share your ‘value’ without giving away too much informationHow to navigate telling your ‘secret’ insights for free, or holding them back for paying clients onlyThe difference between outcome-only marketing, and process-forward marketing, and the layers of consent, logic and emotion in decision-makingHow to navigate all of this through a heart-centred and consent-based marketing perspective.It’s a juicy one – so let’s do it.Let me know your thoughts via our Text FanMail!

Full show notes available: tashcorbin.com/391It can be such a bummer to hear it – but you’re probably wasting quite a bit of your time in your business.But it’s totally understandable, and it’s super-common – there is so much conflicting advice about what works, what you need to focus on, and what you should be doing in order to achieve your goals… so it all just adds up to a lot of BUSY time.NOT FROM ME – in this episode of the podcast, I am helping you to identify strategies that may be eating up a lot of your time, but aren’t a priority. Whether that be because they aren’t appropriate for your model or stage of business, or the return for the time isn’t as strong as other actions… or another reason.Let’s streamline it!AND OF COURSE – let’s keep this conversation going, because time-wasting and time-saving conversations always end up with some spectacular insights and ideas being shared.Head to THIS POST over on my page to be part of the conversation – tell us what you’re going to stop doing, share insights … and feel free to tag anyone you think will be interested in the Time-Sensitive Business Strategy workshop!Let me know your thoughts via our Text FanMail!

Full show notes available at tashcorbin.com/390Just because something is simple, doesn’t mean it’s not valuable.Simplicity can be MORE valuable in a lot of cases, PLUS that simplicity when repeated, creates predictability… which we adore as potential buyers.So in today’s episode I’m sharing a very simple, but very effective structure for weekly or regular emails to your mailing list – your newsletters. I walk through the sections, some tips for each, and why they are so brilliant.Powerful and practical, without creating unnecessary complexity. Spectacular.Your free gift for this episode!!Grow your audience (with a SPECIAL mention that the invitation within the training is real, it’s legit, it’s valid, and I want you to take it up!!!!)Grab your free gift at tashcorbin.com/audienceAnd don’t forget to join the conversation for your mega draw entry and to connect with other listeners!Come to THIS POST on my FB page and ask questions, share your a-has… or tell us how you structure your newsletter! Give any tips or things you like to see in emails as well.Let me know your thoughts via our Text FanMail!

Full show notes available at: tashcorbin.com/389 Reading that title makes me twitch a little – because I know that big income numbers are used as a strategy in marketing to ‘create desire’ without giving the detailed information needed to ACTUALLY understand and implement any changes.BUT THAT IS NOT WHAT I DO IN THIS EPISODE! I promise!I’m giving you a break-down of the things that went into my first $20k month, not just the quick and teensy FB marketing strategy.I’m also giving you the detailed strategy. Not just a vague idea… all of it!Let’s dive in!Shall we work together 1:1 to refine your marketing strategy and confirm your foundations? That’s the gift for this #tashmas episode of the podcast! YAY! Simply come to this post: CLICK HERE and tell me your biggest frustration about marketing on social media.Thank you for ALL of your support during this round of #tashmas and for the Heart-Centred Business Podcast –  if you love it, please subscribe and review! It makes a big difference to helping get this in front of other people who could benefit. Thank you.Let me know your thoughts via our Text FanMail!

You might be wondering why I specifically focus my work to support women and non-binary folk…Or why the Heart-Centred community and my conferences are for women and non-binary folk only…So I wanted to share that with you today, on International Women’s Day, to give more insight and context to that decision.I don’t make that decision lightly – and it does mean I get push-back from time to time. But my decision is clear and my resolve is strong (for now), that it’s absolutely needed.PLUS I have a very tangible and free way I can support the women and non-binary listeners today! I would LOVE to follow you! And … we can all follow each other to provide really practical support, but ALSO because if there’s something I want or need to buy, I would rather buy it from a member of this community than from ANYWHERE else… And I know lots of people feel the same way. Come on over to THIS POST and share a 2-3 sentence introduction of your business, and the link to your FB Page or Instagram profile – whichever you’d prefer us to follow.Tashmas Day 9 is about social media and how I built my business with a 20-mins-per-day strategy, so that will help you ensure you’re making the most of the extra followers too!Let me know your thoughts via our Text FanMail!

OH THE IRONY OF THIS EPISODE!This episode of the Heart-Centred Business Podcast is one that I will remember forevermore – why? Because in it I share the KEY to effective content marketing, and yet the delivery of these Tashmas Episodes of the podcast have been ANYTHING BUT aligned with that exact key!!!It’s one of those moments where I get to demonstrate how human I am, and that even though I know exactly what works, and how to get it right, even I don’t get it right all the time.So listen along, and have a chuckle at the irony, that the very thing I’m telling you to do in order to make your content more effective, I failed to do in getting this episode into your ears.THANK GOODNESS you don’t expect perfection from me… right???It’s a valuable episode, and one I think you’re going to enjoy!It’s time for us to work together 1:1 – and we are going to NAIL your content marketing strategy together!Head to this link: CLICK MEAnd in the comments of the post let me know one thing you know you need to be more consistent with in your content marketing, and how are you going to do that!? Your comment will be entry into the prize draw to win a VIP 1:1 mentoring session with me, specifically focused on nailing your content marketing strategy, and how you ensure your content is doing its job in attracting and converting clients, and building trust and relationship with your audience.HOW EPIC! I can’t wait to read your answers – AND if there are some recurring themes, I will be sure to include future podcast episodes to help out as well.Let me know your thoughts via our Text FanMail!

Chances are, if you’ve listened to me talk about marketing before, you’ve heard me talk about the Client Attraction Process.It’s a structured way of understanding and improving the journey that people take from finding you somewhere, somehow, to eventually buying from you. By breaking it down, you’re more likely to be able to spot the bottlenecks in the flow, but you’re also LESS likely to get overly focused on the thing that contributes the LEAST to your business growth and sales (REACH).This episode is a PERFECT follow-on from Tashmas Day 4 – and will help you self-assess where you can focus your strategy to increase sales (without necessarily having to get in front of more and more strangers on the internet!!!)I’m running the 5-day Client Attraction Challenge again!!!And it’s particularly exciting because it’s going to have its own community this time around… and it’s been updated and improved to be EVEN MORE effective and EVEN MORE streamlined in helping you to attract and convert clients from online channels… in just FIVE DAYS.Join now at tashcorbin.com/client - the sooner you join, the cheaper it is! Let me know your thoughts via our Text FanMail!