Full article and links available at: tashcorbin.com/421

Links mentioned in this episode:

• Episode 310: The steps to increasing your prices
  tashcorbin.com/310
• Skyrocket Sales - use the coupon code PODPRICE to get this self-study course for just AUD $29 (plus GST for Aussies) tashcorbin.com/skyrocket
• Episode 405: Everything is content ... ? - Podcarpet
  tashcorbin.com/405
• Episode 411: Are you sabotaging your own content?
  tashcorbin.com/411
• Episode 414: These opt-ins are a waste of time
  tashcorbin.com/414

If you feel like being a business owner (especially an online business owner) requires you to be in a never-ending cycle of creating content over and over and over again, then you're going to love this episode of the Heart-Centred Business Podcast.

First of all, we need to define what I mean by repurposing content.

There is a difference between repurposing content and reusing/redistributing content exactly in its current form.

For example, let's say that I share this podcast episode when it's first released, and then I reshare it in future podcast episodes when I refer back to it. I then go and share the podcast episode to my mailing list, then I do a post in a year's time where it's I mention this podcast again.

That's reusing/redistributing the exact same piece of content.

But there is a difference between doing that and actually repurposing/redefining your content with a slightly different angle.

That is also different to me taking short, bite-sized chunks of the recording of this podcast and then resharing those chunks as they currently exist.

There are definitely lots of ways that you can reshare existing content in its exact same current form.

But one of the things that I think a lot of content creators and business owners miss out on doing (and it's actually a lost opportunity to really hit their message home) is by looking at the same piece of advice or the same piece of content from a slightly different angle.

I call this a repurposing angle.

 ... Show notes in full are at: tashcorbin.com/421

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