Andy Morgan, an online coach and author, discusses his coaching business, including managing client check-ins and setting expectations. They also delve into topics such as the importance of prioritizing content creation, improving communication processes, and book recommendations. Overall, the podcast provides valuable insights into structuring an online coaching business and fostering strong client relationships.

In today's shorter episode, Stuart discusses LTB's new 30-day social media challenge before getting into 8 ways you can get more of your social media pages.      Find Out More About LTB: 30 Day Challenge Website Instagram Facebook

In today's episode, Stuart welcomes Greg Potter. Greg is co-founder and Chief Science Officer of Resilient Nutrition, a UK-based company that makes products designed to help athletes perform better that are simple and delicious. In addition to this role, Greg helps a range of individuals improve their health and performance, from elite athletes to CEOs to people who have mood disorders. Since he did his PhD on the topics of sleep, circadian rhythms, nutrition, and metabolism, Greg spends much of his time helping individuals sleep and eat better.   Stuart and Greg discuss all things related to sleep. Low hanging pieces of fruit that'll help you get better sleep, whether or not your weight-loss client should prioritise sleep, naps, how caffeine intake affects sleep, how to know if you're getting enough, the effectiveness of wearables and much more!     Timestamps: [02.04] - What major changes Greg has made to his own sleep habits since he started studying sleep. [04.47] - Why he's changed his use of devices before bed. [09.47] - His advice around what to do when you're in a period of getting less sleep. [12.12] - Naps. [15.52] - The caffeine nap. [20.22] - Supplementing with creatine monohydrate to help mitigate the effects of sleep loss. [25.07] - How important is sleep when you have a client who wants weight loss and doesn't sleep well? [32.02] - How to decipher if your sleep isn't good or you're not getting enough sleep? [37.27] - Low hanging pieces of fruit to improve sleep. [39.22] - Caffeine intake and sleep. [45.02] - Quick mention of Matthew Walker's Why We Sleep book and the criticisms. [47.20] - Things he keeps getting asked about that are not that important like sleep stages assessed through wearables. [49.12] - Sleep resources. [52.02] - The company he co-founded called Resilient Nutrition.     Find Out More About Greg: Resilient Nutrition Website Instagram Matthew Walker book Youtube discussion     Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes back Tom Hamilton, a trainer who works out W10 performance in London and the IFBA, a coaching company that helps gym owners. They jump off their last interview, which was released back in October 2019, and discuss programming lessons, a bunch of things around better session management for 1-1 & semi-private and how W10 tests their clients.     Timestamps: [09.27] - Why some clients stick around when you're a new coach who is learning and trialling things out. [11.31] - How he's improved his self-awareness. [19.26] - Does he do anything before going into his first session of the day to mentally prepare for it? [23.35] - What starts to happen as members walk in? What does he do to get the gym ready before people start coming in? [25.00] - Why it's important to give negative feedback to a member 1-1 rather than shout it out as a group. [26.30] - Why W10 has a mantra of "we never see the same person twice" [30.45] - Why it's important to have continuity of coaching between coaches. [35.08] - Do they tell members what the session is going to entail during the warm-up? [36.05] - Why they don't log every weight and rep lifted by their clients. [41.52] - What their client testing every 12 weeks looks like? [46.48] - How and when they do the testing? [50.10] - Why it's smart to consider using fewer cues. [52.53] - How W10 gathers feedback on their coaching and session quality. [54.55] - How they create variation within a block using a squat.       Find Out More About Tom: LinkedIn Instagram IFBA Adam Willis (The Empowered Body Podcast) Interview     Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart talks to Jordan Syatt. They start by talking about a story involving Jordan getting caught smoking weed by his Mum before moving into a discussion about lying and vulnerability which transitions into all things related to content creation. What platform to concentrate your time, how to get more engagement, how to stop feeling so drawn to the likes your posts receive and what single step to take to make your next post better and more.   Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry’s leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men’s Fitness Magazine, and Schwarzenegger.com     Timestamps: [02.08] - Jordan tells a story about his Mum catching him smoking weed. [07.25] - Has he always been so willing to share vulnerable things on social media? [13.08] - Is social media a good place to put vulnerable things out on? [14.29] - Why it's so normal to feel drawn to the likes you get on a social media post. [15.50] - How he has learnt to view each individual post he outs on social media? [23.30] - How to start getting more likes, engagement, shares etc on your social media posts? [26.32] - Why the quantity of followers is less important than most people think. [30.02] - How he's stayed so consistent with creating content? [28.24] - What you should post about? [34.15] - Why he'd pick long-form blog posts as his number content medium. [37.22] - Taking people from social media engagement to becoming a potential lead/ someone who signs up to your service? [40.21] - Why every single piece of content has to have an IPA (immediately practical action) [43.04] - Is the fitness industry too saturated?       Find Out More About Jordan: Website Instagram     Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Adam Boyd-Brown. They discuss a range of subjects including some of the big differences between online and in-person coaching, how Adam builds rapport with new clients, changing beliefs in clients and lessons learned in programme design throughout his career.   Adam's qualified as a PT in 2008. He then explored multiple different avenues before finally pursuing his passion for coaching in 2016. He began as a self-employed PT working out of a small members gym in Chichester. Since then he's worked with many individuals both face to face and online through multiple channels (1-2-1 Face to Face and Online and Group Face to Face and Online) and has a business that runs a 50:50 split of in-person and online.     Timestamps: [01.40] - How Adam got started in the fitness industry. [05.58] - Adam tells us about his feelings of anxiety about getting into the industry. [13.10] - How his business runs at the moment/ what a normal week looks like. [18.05] - Does he think it's necessary to go through the split shift structure most personal trainers go through with in-person? [21.00] - Coaching in person before going online? [23.07] - Differences between his online and in-person clientele? [26.20] - His online coaching consultation structure. [29.14] - Chipping away at new clients beliefs that are wrong. [33.40] - What he does to build buy-in early on with new online clients? [37.35] - How he has improved his programme design since he started in the industry? [42.10] - Autoregulation and how he uses it. [46.30] - Splitting up single-leg training with another exercise for hypertrophy clients.   Find Out More About Adam: Website Instagram     Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Rachel Anne Hobbs. They have an in-depth conversation about all things to do with body image. How to go about helping your clients improve their relationship with their bodies, what to say when a client tells you they "feel fat", how to navigate the waters of marketing weight loss, using scale weight as a progress measurement, body images resources and much more (specific timestamps are below). Rachel qualified as a personal trainer in 2009 after the birth of her son. She then went to Surrey university to complete a degree in Clinical Dietetics and Nutrition, including clinical practice in the NHS for a year. Alongside setting up a private practice combining nutrition and training she did her post-grad with the IOC in performance nutrition and now leads the nutrition at the Elite Army Performance Centre part of the week. The other part of her work is within the area of dysfunctional eating, where she works one to one and in small groups. She is currently completing a post-grad in psychotherapy.     Timestamps: [03.30] - Why Rachel doesn't compete in sports anymore. [06.00] - Discussion about the importance of what you look like as a personal trainer. [08.53] - How she thinks about body image when working with clients. [10.20] - Reducing the importance of how clients feel about their body image in their lives. [14.10] - How to help a client who wants to lose weight AND really doesn't like the body they are in. [16.30] - Moving towards body neutrality. [17.40] - Navigating the waters of weight loss marketing. [22.57] - Is body image a newer issue? [25.18] - How she encourages clients to improve their use of social media to help how they feel about themselves when using it. [28.35] - Are trainers qualified to talk about body image? [29.03] - Body image resources. [31.20] - Applying a non-judgemental mindset to other people as well as yourself [36.31] - Starting steps to go about helping one of your clients improve their body image if you feel underqualified? [38.20] - Does she use scale weight as a progress measurement? [41.40] - What to do if a client says "I feel fat"? [46.00] - What she teaches her son (who is 12) about body image? [47.40] - If Rachel could go back and tell her younger coaching self something about body image, what would it be? [48.38] - Realising she didn't want a bigger business and was happy where she was.     Find Out More About Rachel: Website Instagram Resources mentioned on body image - 1, 2     Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Dr. Mike Israetel. They start by discussing how Mike has gone about gaining knowledge and better himself before getting into the main principles you should be thinking about if you're a personal trainer who has clients who want to gain muscle (timestamps are below if you want to skip ahead or to specific sections!).    Cofounder of Renaissance Periodization, Dr. Mike Israetel​ holds a PhD in Sport Physiology from East Tennessee State University. Formerly a professor of Exercise and Sport Science in the School of Public Health at Temple University in Philadelphia, Mike has taught several courses, including Nutrition for Public Health, Advanced Sports Nutrition and Exercise, and Nutrition and Behavior. Originally from Moscow, Russia, he has worked as a consultant on sports nutrition to the U.S. Olympic Training Site in Johnson City, TN, and has been an invited speaker at numerous scientific and performance/health conferences worldwide, including nutritional seminars at the U.S. Olympic Training Center in Lake Placid, NY. Mike has coached numerous athletes and busy professionals in both diet and weight training, and is himself a competitive bodybuilder and professional Brazilian Jiu Jitsu grappler.     Timestamps: [01.45] - How Mike has gone about acquiring knowledge and bettering himself? [09.25] - What he would say to a trainer who feels like they don't know enough and are overwhelmed by how much they need to know? [20.45] - Maximising hypertrophy within a personal training setting/ some basic hypertrophy principles. [23.55] - Why it's worth trying to encourage more of your one time per week clients to come in more often. [26.30] - Hypertrophy programming principles. [32.15] - When would Mike start to add sets as a progression model in a PT setting? [41.00] - Getting clients more comfortable going closer to failure. [41.45] - Why it's important to 'reward' clients when they do perfect technique. [47.40] - Start by getting your clients good at the basics.     Find Out More About Mike: RP Website RP Youtube  Mike Instagram     Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart welcomes Mark Fisher and Michael Keeler for the first time together. They discuss the closure of one of their gym locations, how they came to make that decision and how they've dealt with it, building awareness in your marketing, sending direct messages to followers on social media and then finish off discussing what you should look for in a business partner. Mark and Michael run Mark Fisher Fitness, a gym in New York City and Business for Unicorns, a business that helps people become great leaders through mentorship and in-person and online courses.   Timestamps: [02.34] - Mark updates us about what's been happening with Mark Fisher Fitness. [05.08] - How they went about closing one of their gym locations. [08.47] - How they have emotionally processed closing down one of their gyms. [18.04] - Has having to close their Bowery location changed their perspective on owning more than one gym? [20.36] - What they would say to a gym owner who is thinking they may have to close their doors? [25.47] - Understanding how to build awareness when marketing your services or products. [29.10] - Utilising social media direct messaging to get more leads. [35.00] - What you should look for in a business partner. [43.38] - A red flag you should look out for in your business partnerships. [47.00] - Why having different interests and skillsets is an important part of why they function together so well.     Find Out More About Mark and Michael: Business for Unicorns Website     Find Out More About LTB: Website Instagram Facebook Free 5 Day Challenge

In today's episode, Stuart welcomes Sarah Duffield from Mac Nutrition for a second time (Dec 2017, #77). They discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.   Sarah is Mac-Nutrition’s Head of Nutrition and lead tutor for Mac-Nutrition Uni. She has a BSc in Sport and Exercise Science from Loughborough University and an MSc in Sport and Exercise Nutrition from Leeds Metropolitan University. We discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.     Timestamps: [01.35] - How many team members Mac Nutrition now has. [03.30] - Selling with integrity. [10.00] - What Sarah misses about coaching clients 1-1. [11.50] - Learning to use different nutrition methods as tools in a toolbox. [16.30] - Using reflective practice for becoming a better coach. [23.25] - Transitioning from studying nutrition to coaching nutrition.   [25.00] - The importance of having a community of other coaches to bounce ideas off of. [27.43] - Personal trainers separating nutrition and training in their service options. [34.48] - The services that mac nutrition offers. [37.40] - How the contact with a client works. [41.30] - A client that Sarah failed with. [46.05] - Weight loss plateaus and what to do about them. [49.54] - MN's layperson's nutrition course.       Find Out More About Sarah: Instagram Mac Nutrition Website     Find Out More About LTB: Website Instagram Facebook