Andy Morgan: Structuring Online Coaching Check-Ins & Prioritising Content Creation
Nov 2, 2020
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Andy Morgan, an online coach and author, discusses his coaching business, including managing client check-ins and setting expectations. They also delve into topics such as the importance of prioritizing content creation, improving communication processes, and book recommendations. Overall, the podcast provides valuable insights into structuring an online coaching business and fostering strong client relationships.
Setting clear expectations and boundaries for communication with online coaching clients is crucial for prioritizing client updates and ensuring focused responses.
Creating dedicated time for content creation is essential for attracting clients and building credibility in the online coaching business.
Deep dives
Setting Clear Expectations and Boundaries for Online Coaching
Andy Morgan discusses the importance of setting clear expectations and boundaries for communication and contact with online coaching clients. He shares that he schedules specific days for client check-ins and creates dedicated time for content creation. By setting these clear boundaries, he is able to prioritize client updates and ensure focused and detailed responses. He also emphasizes the importance of building trust and connection with clients through consistent and congruent communication.
Creating Space and Time for Content Creation
Andy Morgan explains the significance of creating space and time for content creation. He shares how he front-loads his week to have dedicated blocks of time for writing and creating content. By setting aside uninterrupted time, he can fully focus and produce high-quality work. Andy also highlights the importance of prioritizing content creation, as it plays a pivotal role in attracting clients and building credibility in his business.
Building Trust and Independence in Online Coaching
Andy Morgan emphasizes the importance of building trust and fostering independence in his online coaching approach. He explains how he encourages clients to take ownership and responsibility for their progress by setting clear communication guidelines. Andy values creating a sense of independence in clients, allowing them to gain confidence in finding their own answers and making informed decisions. By doing so, he aims to guide clients toward a level of self-sufficiency, where they don't feel reliant on him but rather see him as a source of support and guidance.
Lessons Learned and Reflections
Andy Morgan reflects on his experience as an online coach and acknowledges that learning and growth come with time. He highlights the importance of being open to learning and adapting, as well as acknowledging and correcting mistakes. Andy also recommends being clear with clients and setting expectations from the beginning. Additionally, he discusses the value of biographies and recommends 'Unbroken' by Lauren Hillenbrand as a book that has inspired him and helped him develop resilience.
In today's episode, Stuart welcomes Andy Morgan. Andy is an online coach and author who lives in Japan and runs Ripped Body.com and Athletebody.jp. He's been an online coach for over 9 years. If you'd like to learn more about Andy head here. Stuart and Andy discuss how Andy's online coaching business runs. Specifically, they get into how he manages his client check-ins and how he sets expectations in place, as well as some book recommendations, why he prioritises time for content creation and much more.
Timestamps:
[01.35] - Why he takes Friday's away from email to spend the day reading.
[07.50] - Why he feels his ego has gotten in the way of effective content creation in the past.
[10.30] - Why he changed from answering his emails as quick as possible to slowing down and giving more detailed responses.
[14.00] - If he feels giving clients rules around communication helps them take more responsibility for their results?
[21.15] - How he would recommend improving your communication process with your online coaching clients?
[27.00] - A script for changing your communication process.
[28.55] - Why he does bi-weekly check-ins.
[32.45] - Why he asks clients not to respond to emails on their phones.