Let's Talk Loyalty

This episode is all about The Loyalty Academy and the latest updates and in-person workshops to become a "Certified Loyalty Marketing Professional™️" (CLMP).Mike Capizzi, Dean and Director of Education at The Loyalty Academy joins us to share their latest Loyalty Academy news, as in-person training workshops return in key cities around the world.In today's show, we also announce a NEW scholarship and competition for one lucky listener to win a FREE “Certified Loyalty Marketing Professional” accreditation either in person or online.Listen to hear how to enter. Show Notes:1) Let's Talk Loyalty CLMP Workshop Scholarship Information and Application due XXX, 20222) Mike Capizzi, Director of Education, The Loyalty Academy3) The Loyalty Academy 4) Scholarship Competition from "Let's Talk Loyalty" and The Loyalty Academy 

"Let's Talk Loyalty" is today looking back on our conversation with IKEA's global vice president of loyalty, Aaron Mitchell. As one of the world's most iconic retail brands, IKEA boasts 156 million members of its Family Club worldwide, a programme that brings the very best of the IKEA brand to its customers. The IKEA Family Club focuses on community and creating emotional loyalty with customers, with the intention to create value, deepen relationships and personalize interactions with customers. Listen to learn what we learnt from Aaron Mitchell and IKEA.Show Notes:1) Episode #70: Ikea Family Club with Aaron Mitchell - Global VP Loyalty2) Aaron Mitchell on LinkedIn

Today "Let's Talk Loyalty" talks with one of the leading marketers in U.S. convenience retail, Derek Gaskins, Chief Marketing Officer of Yesway.Yesway is one of the fastest-growing convenience chains in the United States, and was voted the U.S. Convenience Chain of the Year.Gaskins shares the exciting challenge of keeping customers loyal while acquiring new stores and products that customers love, and building a leading retail brand that combines the best of them all.He also explains how his team have embraced a mindset of loyalty from the start, and how they are leveraging their award-winning "Yesway Rewards" program to support their ambitious growth plans. Show Notes:1) Derek Gaskins on LinkedIn2) Yesway Rewards

Today "Let's Talk Loyalty" discusses the latest loyalty insights from a brand new research report, "What Brits Want From Loyalty Programs Now".This comprehensive, independent research analyses the topics, attitudes, opinions and behaviours that are driving the loyalty industry today in the UK, one of the most sophisticated and diverse markets for the loyalty industry worldwide.Join us to hear from the brains behind this research report, Charlie Hills from Mando-Connect alongside Nick Fishbourne from YouGov who together share what they loved and learnt through this latest research after two years of turmoil and changing consumer behaviour!Show Notes:1) Charlie Hills 2) Nick Fishbourne 3) "What Brits Want From Loyalty Programs Now" Research Report4) YouGov research regarding the situation in Ukraine 

In this short summary show, I look back on an interview exploring “mindful marketing” and how it relates to loyalty from an interview with Maths Mathisen, founder & CEO of an innovative app designed to promote loyalty for brands in the age of digital distraction and addiction.The HOLD app uses the power of gamification to help FMCG brands and retailers compete in the “war of attention” by rewarding users for putting down their devices and focusing on the things they decide are most important. An interesting way of engaging consumers for dis-engaging!Show Notes:1) #68: Mindful Marketing & Loyalty Insights from Scandinavia2) Maths Mathisen, founder & CEO, HOLD3) HOLD app

In this episode, we talk with Joseph Taylor, SVP of Strategic Consulting and Operations for Epsilon and hear how to use the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential. Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on "profitable" new customers - quality over quantity!This powerful new idea will prove invaluable as cookies disappear from the toolset that digital marketers have relied on for so many years.Joseph shares real case studies and examples of brands who have already leverages this clever idea - so you can too! This episode is sponsored by Epsilon. Show Notes:1) Joseph Taylor, SVP of Strategic Consulting and Operations for Epsilon2) Epsilon Guide to Personalisation

As we celebrate our 200th episode, we discovered the power of subscriptions to drive loyalty in the car wash category in an insightful interview with Lars Hecht, who leads the car wash category globally for Circle K, one of the world's best known fuel and convenience retailers. Circle K operates the largest global network of car washes, with more than 2,750 units worldwide. Having discovered the power of subscriptions to drive recurring revenue, Lars joined "Let's Talk Loyalty" to share some of Circle K's loyalty learnings, in particular the challenges of designing and launching a car wash subscription loyalty program across such varied markets as the US, Canada and Europe.  Circle K's commitment to innovation has been the driving force of this dramatic evolution for the car wash industry, so listen to hear the complex and compelling journey they've been on to ensure the success of this new business model.From subscription insights to beacons, we discuss fascinating technology innovations that engage customers, increase trip frequency and create a powerful opportunity for recurring revenue.Show Notes:1) Lars Hecht, Global Lead Category Director for Circle K2) Circle K Car Wash Subscription website3) Referenced in episode: Adam Schaffer, Co-Founder & Managing Partner at Ellipsis & Company

In today's short show, we review our interview with Ali Cudby, author of "Keep your Customers" and Managing Director of Alignmint Growth Strategies.From customer-focused mission statements to subscription programs, this episode reminds us how small to mid-sized companies can engage with customers with even greater clarity and focus than larger ones, and enjoy greater loyalty outcomes as a result.Show Notes:1) Episode #67: Loyalty for Small Companies - Driving Lucrative Loyalty2) Ali Cudby, Founder and CEO, Alignmint Growth Strategies

In today's episode, we talk with one of the most creative and insightful practitioners in the loyalty industry with a deep understanding of business issues and how to use loyalty mechanics to solve them. Billy Loizou is the Vice President, Go To Market APAC at Cheetah Digital and an advisory member of Australian Loyalty Association.Billy shared a great case study using NFTs to build customer loyalty, and why loyalty is perhaps the most important tool for any marketer in 2022 as cookies become obsolete. As privacy rules go into effect and marketers need to revisit traditional customer engagement techniques, we discussed other options that can lead to successful customer acquisition and recurring revenue.This discussion includes some great case studies of innovative companies really pushing the envelope with their customer loyalty programmes.This episode is sponsored by Cheetah Digital.Show Notes:1) Billy Loizou on LinkedIn2) "Created for Marketers by Marketers" podcast3) Cheetah Digital

Today's guest, Tomasz Makaruk, holds a Ph D in Marketing and has spent more than a decade specialising in loyalty.In this episode, we will hear a comprehensive overview of the loyalty industry in his home country of Poland, which has more than 130 business-to-consumer loyalty programs.While it's still a relatively young market, many loyalty programs in Poland are innovative, competitive and progressive.Tomasz frequently publishes articles on his marketing blog, talking about the most interesting and complicated issues he sees when creating and managing loyalty programmes. Enjoy this episode to learn all about the loyalty industry in Poland.Show Notes:1) Tomasz Makaruk2) Marketing Business Blog