Let's Talk Loyalty

In this episode, James Berry, Commercial Director, Valuedynamx at Collinson shares game-changing concepts he believes are becoming pivotal for loyalty professionals.James and his team work with brands to create loyalty programmes that are engaging, relevant and increasingly valuable to customers. In this episode, we discuss the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes become even more relevant in everyday lives. We also talk about opportunities working with emerging technologies like NFTs and cryptocurrencies.This episode will help you understand the latest innovative strategies for post-pandemic consumers.This episode is sponsored by Valuedynamx ( Part of Collinson Group)Show Notes:1) James Berry, Commercial Director, Valuedynamx at Collinson on LinkedIn2) Collinson

Today's episode of "Let's Talk Loyalty", features LInkedIn loyalty guru and independent loyalty consultant, Henry Christian.Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia and talked with us about some of the valuable lessons he has learned over the years.He shared his insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus nonmembers. Henry shared strategies for membership retention and acquisition and we also found out a surprising 'favourite loyalty programme' that has never been mentioned before!Henry also shared a very important principle that loyalty is not a program, it is an outcome to expect from your customers.Show Notes:1) Henry Christian, Independent Consultant with HC Loyalty Advisory on LinkedIn2) LinkedIn Loyalty Post - Speak Like a CEO

In today's short summary show, "Let's Talk Loyalty" looks back on an interview with Suri Singh, Head of Loyalty for Emirates National Oil Company (ENOC) about their digital-only loyalty program that works across their convenience stores, car washes, food and beverage brands, and even their car registration business.We talked about how ENOC has managed to connect with it's customers given the unique consumer culture in the UAE, and how their loyalty programme has created compelling opportunities for cross-selling across brands, with the power of the customer data they collect.If you work in loyalty marketing, particularly in retail, and particularly if your brand is thinking of starting a loyalty program, then this episode is definitely a must listen.Show Notes:1) Episode #78: Yes Rewards from ENOC - Fuel, Food & Convenience Loyalty in UAE2) Sury Singh, Head of Loyalty from Emirates National Oil Company (ENOC) 

In today's episode, "Let's Talk Loyalty" talks with Kevin Siew, Vice President and Head of Shangri-La Circle, the latest innovation from the Shangri-La International premium global hotel management group.Shangri-La recently transformed their beloved Golden Circle loyalty program as a powerful direct-to-consumer platform, to include digital marketing, mobile and e-direct capabilities, social media and content development, rewards marketing operations and global brand partnerships.Hear how they have crafted their latest proposition to further enrich their appeal to travellers of all ages and backgrounds, and allow for greater freedom and flexibility, including iconic lifestyle partnerships.Show Notes:1) Kevin Siew, Vice President and Head of Shangri-La Circle2) Shangri-La Circle

This episode of "Let's Talk Loyalty" features a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the "Best Loyalty Programme 2021" from the Irish Loyalty Awards for their "Play or Park" programme. Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.Having inherited the "PLAY or PARK" loyalty programme from the previous business owner, Circle K has continued the programme and further invested in the proposition. That strategy has ensured that this award-winning programme, featuring gamification, rewards and charitable contributions, benefits the members and business in equal measure. Listen to hear how Eadaoin and her team continue to build new campaigns within "PLAY or PARK" to support Irish Olympic athletes, connecting with customers through local community activations, growing the programme's membership and ultimately winning the hearts of Irish customers. Show Notes:1) Eadaoin Keane, Head of Marketing for Circle K Ireland 2) Circle K "PLAY or PARK" programme\

In this short summary show, "Let's Talk Loyalty" revisited an episode with Len Llaguno, founder of Kyros Insights. Len uses his professional training as an actuary to assess loyalty programmes not in terms of liability, but profitability and possibility.  We talked about why redemptions are such a signal of a strong programme and an investment in the company's long-term success. Len also shared how brands should employ a "customer-first" mentality and also segment their customers to maximize the effectiveness of their loyalty programmes. Show Notes:1) Episode #76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights2) Len Llaguno, founder of Kyros Insights

Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do business with. "Let's Talk Loyalty" was joined by Tim Glomb, VP Content & Data with Cheetah Digital, to learn about the latest research, which features insights from over 5,000 consumers across seven countries.Tim highlighted the findings that he found most fascinating, including increased consumer desire for personalization at every stage of the customer lifecycle. We also heard about consumer privacy concerns and communication preferences by age groups.Tim reminded us that even the biggest brands are constantly reviewing and evolving their strategies and reminded us that we can learn and grow from each other when we're up to date and informed by clear understanding of key consumer priorities. This episode is sponsored by Cheetah Digital.Show Notes:1) Tim Glomb, VP Content & Data with Cheetah Digital2) Cheetah Digital's 2022 Digital Consumer Trends Index 

The Loyalty & Awards Conference is the largest international loyalty conference for the travel industry.In this episode of "Let's Talk Loyalty", we are joined by Ravindra Bhagwanani, Chairman of Loyalty & Awards, all about the exciting plans for this year’s event taking place in October in Madrid.Ravindra shares his extensive loyalty industry experience and his love of airline loyalty marketing, and how the conference came to life almost 18 years ago.Listen to hear what you can expect from this year's event - THE premier place to be for travel loyalty experts, offering superb opportunities to learn from exceptional industry leaders and connect with your loyalty industry colleagues.Show Notes:1) Ravindra Bhagwanani, Managing Director at Global Flight and Chairman of Loyalty & Awards2) Loyalty & Awards conference website

In this short summary show, "Let's Talk Loyalty" looks back on an interview with Mark James, the CEO of Customology in Australia who shared some insightful outcomes of some consumer research he had conducted in early 2021. Mark shared the challenges for loyalty marketers when new customers are prioritised over existing ones with better offers. Mark also shared some insights on the most effective communication strategies to keep customers happy and engaged.Show Notes:1) Previous Episode: #74: Australian Consumer Loyalty Research - Mark James CEO Customology2) Mark James, CEO, Customology

The "Australian Loyalty Association" (ALA) is the highly respected organisation that provides thought leadership, education and networking opportunities to those working in the loyalty industry in Australia, New Zealand and increasingly throughout the Asia Pacific Region. In this episode, "Let's Talk Loyalty" is joined by Sarah Richardson, Founder and Advisory Board Chair of the Australian Loyalty Association to hear all about their expansion plans and upcoming events.Together, we announce our content partnership for "Let's Talk Loyalty" to provide exclusive podcasts for the "Australian Loyalty Association" and help ensure even more outstanding and relevant content for loyalty professionals across the Asia Pacific region. Show Notes:1) Sarah Richardson, Founder and Advisory Board Chair, Australian Loyalty Association on LinkedIn2) Australian Loyalty Association website3) Episode #21: Loyalty Lessons from Australia