Let's Talk Loyalty

In today’s short summary episode of Let’s Talk Loyalty, Paula Thomas looked back on her conversation with Virgin Reds Chief Marketing Officer, Kelly Best who shared exactly how Virgin is prioritising its customers throughout their new Virgin Red Program.Virgin realised that customers really dislike when their loyalty points expire, so they created a programme where that would never happen! Another key principle is how Virgin Red ensured its program is accessible to all of its members, creating an affordable and appealing partnerships with dozens of small businesses, supporting them while ensuring rewards were easy to reach for its members.Listen to this show to learn more about how iconic brand is truly prioritising its customers in its group-wide loyalty program.Show Notes:Virgin RedKelly Best#84: Virgin Red Loyalty Programme Launches in the UK#195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally

In this episode, Łukasz Słoniewski of Comarch joins Let's Talk Loyalty to discuss the "2022 Global Report on Loyalty Marketing & Rewards Programs," a research report performed by Forrester Consulting in Q1 2022 with 549 loyalty marketing leaders from around the world.Łukasz shared some of his key learnings from the report, such as understanding the significant difficulties we as loyalty marketers face, the most popular loyalty program benefits being offered in 2022, and their ambitions for the next five years.Listen to learn from this interesting research on the loyalty marketing business, and how these global experts expect our programs to change in the coming months and years.This episode is sponsored by Comarch.Show Notes:"2022 Global Report on Loyalty Marketing & Rewards Programs.”Łukasz SłoniewskiComarch

The winners of the 2022 "Freddie Awards" have just been announced, the awards created to recognise the gold standard in travel loyalty programs worldwide. The winners of the Freddie Awards are chosen by their members, with millions of customers voting for their favourite programs.In today's episode of "Let's Talk Loyalty", we are joined today by the founder of the Freddie Awards, Randy Petersen, to learn all about the origins of these awards, who was "Freddie" and of course which airlines, hotels and credit cards were honored with the top awards in 2022. Show Notes:2022 Freddie Awards WinnerRandy PetersenFreddie Awards

The Loyalty Academy is the world's leading loyalty marketing training platform, run by and for loyalty marketers. Let's Talk Loyalty is the world's leading podcast for loyalty marketing professionals, with over 200 episodes and over 100,000 plays.To celebrate the return of the in-person certification workshops in four fantastic locations around the world, Let's Talk Loyalty and The Loyalty Academy teamed up to give one lucky listener the opportunity to attend and win a full scholarship for a Loyalty Academy workshop and become a "Certified Loyalty Marketing Professional" which has already certified over 300 professionals in 29 markets worldwide.In today's episode of "Let's Talk Loyalty", we're thrilled to reveal the lucky listener who has won this prize.Show Notes:The Loyalty AcademyMichael Capizzi

Albertsons is one of the largest food and drug retailers in the United States. In today’s episode, "Let's Talk Loyalty" meets Matthew Stevens, Albertson’s Director of Loyalty Programs and Strategy, who shared how their loyalty program is supporting the dramatic transformation of their business, in direct response to changing consumer behaviours and expectations.Boasting almost 2,300 retail stores in the United States across multiple brands including Albertsons, Safeway, Shaw’s, Randalls and United Supermarkets among others, this interview with Albertsons showcases a masterclass in retail loyalty strategy and success.Show Notes:1) Matthew Stevens2) Albertsons Companies3) Safeway 4 U\

In today’s episode, Paula was joined by fellow podcaster Iain Pringle, to share what we've each learned in our combined five years of podcasting about our industry.Like many loyalty professionals, Iain and Paula both love the opportunity to make customers happy, by rewarding them in ways that are also profitable for business. Listen to learn all about Iain's loyalty background and the role of his podcast as another source of knowledge for loyalty marketing professionals worldwide. Show Notes:1) The Loyalty Podcast2) Iain Pringle

In this short summary episode, Paula Thomas looks back on a fascinating conversation with Evert de Boer, Managing Partner of On Point Loyalty, who discussed how the aviation sector has earned such huge profits from their loyalty programs over the years.And how their importance grew even further in importance through the global pandemic, offering airlines a stable, recurring source of revenue even though customers were unable to travel, and even challenged the widely-held view that redemption seats are an expense for airlines. Listen to this short summary to hear the highlights of our discussion with this airline loyalty industry thought-leader. Show Notes:1) Evert de Boer2) On Point Loyalty3) "Top 100 Most Valuable Airline Loyalty Programs"4) #82: Global Airline Loyalty Programme Insights with Evert de Boer

In this episode, Adam Posner, joins us to talk about his hugely popular "For Love or Money™ Australia" research report and insights for 2022.Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the "3 Bs" of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.Whether you are working in loyalty marketing in Australia or elsewhere, these consumer insights offer invaluable ideas to reflect on.Show Notes:1) Adam Posner, CEO and Founder, The Point of Loyalty2) For Love or Money™ 2022 Australia 3) The Point of Loyalty website

The Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across 85 countries, each leveraging the DISCOVERY guest recognition programme to drive loyalty with guests. This alliance allows small and independent hotels compete with global hospitality brands, while still operating independently and giving consumers the opportunity to earn rewards across their many brands.In this episode of "Let's Talk Loyalty", we are joined by Kristi Gole, VP, Head of Product at Global Hotel Alliance to hear how this model works and benefits both the brands and consumer members. Learn how GHA evolved just prior to the global pandemic, and how they responded to the pandemic with "Live Local" offers as well as finding more ways to reward travellers. Show Notes:1) Kristi Gole, VP, Head of Product at Global Hotel Alliance2) GHA's DISCOVERY guest recognition programme

In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty programmes as they evolved during the global pandemic, in an insightful conversation with Ashish Sinha, Managing Director of Epsilon APAC & MEA.While some brands did their utmost to be extraordinarily helpful to consumers in that particularly difficult time, others overloaded their members with offers and deals that they didn't want or couldn't afford to redeem. Listen to enjoy some unique Epsilon insights on how true customer loyalty can be earned.Show Notes:1) Episode #80: Loyalty Trends in APAC by Epsilon's Ashish Sinha2) Ashish Sinha, Managing Director - Epsilon APAC & MEA